Your SlideShare is downloading. ×
6.63 LinkedIn Custom Solutions – MarketingSolutions Catered to Meet Your Objective
The Approach      •      A Social Media Advertising Strategy must be an extension/reflection of the Broader             Ma...
Why LinkedIn?    150,000,000 MILLION MEMBERS WORLDWIDE.   5 MILLION MORE JOIN LINKEDIN EVERY MONTH.
Why LinkedIn?       The Accomplishers           Approx. 1 out every 4 LinkedIn users are           Directors, VP, Chief Ex...
Why LinkedIn?        The Power of the Decision Makers            Over 80% of LinkedIn users            influence business ...
Why LinkedIn? 1 out of 3 come for professional discussions / information gathering
Why LinkedIn? 39% have generated new business on LinkedIn
Why LinkedIn? 86% have ‘high confidence’ in LinkedIn information
Brands Utilizing Custom LinkedIn Solutions – The Achievers
The Solutions  LinkedIn Display Advertising   • Prominent Placement                                 • Little Competition  ...
The Solutions  Multiple Content Themes   • Share video, tweets, blogs and more                            • Use content to...
The Solutions  Home Page Takeover                       • All the ad spaces on the home page sold                       to...
The Solutions  Promoted Polls                   • Engage your Target Audience                   • Learn What’s on their Mi...
The Solutions                                                         • LinkedIn Groups:  Sponsorships – Group Sponsorship...
The Solutions  Sponsorships – Answers Platform Sponsorship                                  • Reach professionals during t...
The Solutions  Sponsorships – Employee Profile Sponsorship                                  • Deliver relevant messages to...
The Solutions Custom LinkedIn Company Page                                • Showcase relevant                             ...
The Solutions Custom LinkedIn Group                         • A community of customers                         • Daily com...
The Solutions Social Ads – Follow Company Ads      • Ads to acquire new followers, enabling      brands to subsequently en...
The Solutions Social Ads – Join Group Ads      • Highlighting current relevant      conversations to increase membership i...
The Solutions Social Ads – Gain Recommendations      • Creating valuable brand advocates by      showcasing existing endor...
The Solutions Partner Messages   YOUR MESSAGE HAND-DELIVERED TO YOUR SPECIFIC PROSPECTS
The Solutions Social Applications     Use LinkedIn’s professional API to target your audiences. Facilitate virality by    ...
Targeting   THE MOST ACCURATE WAY TO TARGET PROFESSIONALS ON THE WEB                                                      ...
Measurability           THE USP of Digital Marketing + Effectiveness Over Offline Media  A detailed look at who saw your a...
What Else? – The Possibilities  •   Opt for LinkedIn Audience Network – A collection of websites publishing high      qual...
Pricing and Implementation       • These Solutions range from $2,000 to $50,000 depending on reach and       duration of t...
Conclusion    •Companies coming out with an IPO    •Public limited companies looking for investors/increase in stock price...
THANK YOU!Contact                                                      Rohit OnkarM: +91 9833641227   T: +91 22 2411 2836 ...
Upcoming SlideShare
Loading in...5
×

LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective

1,981

Published on

LinkedIn gives marketers an opportunity to target people based on one of the most accurate data points in the digital marketing realm.
Our social media expert Rohit Onkar lists down all the marketing solutions offered by LinkedIn and gives insight on how and when brands can use them.

Published in: Technology
3 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,981
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
3
Likes
1
Embeds 0
No embeds

No notes for slide
  • This presentation created by Rohit Onkar, from the social media team at <a href="http://http://www.convonix.com/social-media-marketing/"> Convonix</a> takes a look at the various advanced advertising solutions given by LinkedIn and the scenarios when brands can utilize them and also enlists the importance of LinkedIn as a marketing platform.
  • Transcript of "LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective "

    1. 1. 6.63 LinkedIn Custom Solutions – MarketingSolutions Catered to Meet Your Objective
    2. 2. The Approach • A Social Media Advertising Strategy must be an extension/reflection of the Broader Marketing Strategy of the organization Repurchase Trial • It should engage at every stage of the customer acquisition process and hence, deliver high ROI for an organization’s efforts Liking Knowledge Awareness Customer Acquisition Process • LinkedIn gives you an opportunity to reach influential and affluent audiences at every stage in the customer acquisition process
    3. 3. Why LinkedIn? 150,000,000 MILLION MEMBERS WORLDWIDE. 5 MILLION MORE JOIN LINKEDIN EVERY MONTH.
    4. 4. Why LinkedIn? The Accomplishers Approx. 1 out every 4 LinkedIn users are Directors, VP, Chief Executive Officers.
    5. 5. Why LinkedIn? The Power of the Decision Makers Over 80% of LinkedIn users influence business decisions
    6. 6. Why LinkedIn? 1 out of 3 come for professional discussions / information gathering
    7. 7. Why LinkedIn? 39% have generated new business on LinkedIn
    8. 8. Why LinkedIn? 86% have ‘high confidence’ in LinkedIn information
    9. 9. Brands Utilizing Custom LinkedIn Solutions – The Achievers
    10. 10. The Solutions LinkedIn Display Advertising • Prominent Placement • Little Competition • IAB Standard Units • Rich Media Supported
    11. 11. The Solutions Multiple Content Themes • Share video, tweets, blogs and more • Use content to build loyalty • Easy execution with RSS feeds • Distribute via 300x250 and 160x600 units
    12. 12. The Solutions Home Page Takeover • All the ad spaces on the home page sold to a single brand • Ensures Maximum Visibility & Action
    13. 13. The Solutions Promoted Polls • Engage your Target Audience • Learn What’s on their Minds
    14. 14. The Solutions • LinkedIn Groups: Sponsorships – Group Sponsorship Where like-minded professionals share advice and find answers • Over 800,000 Groups • 1,500 created everyday • Exclusive access to group/groups for delivering custom media • Beneficial when the objective is to reach a specific community of like-minded people
    15. 15. The Solutions Sponsorships – Answers Platform Sponsorship • Reach professionals during their critical decision making process
    16. 16. The Solutions Sponsorships – Employee Profile Sponsorship • Deliver relevant messages to LinkedIn members any time they view a profile of one of your employees
    17. 17. The Solutions Custom LinkedIn Company Page • Showcase relevant products to relevant audiences • Drive Virality by getting recommended for your products & services
    18. 18. The Solutions Custom LinkedIn Group • A community of customers • Daily communication • Deliver engaging content • Easy to moderate
    19. 19. The Solutions Social Ads – Follow Company Ads • Ads to acquire new followers, enabling brands to subsequently engage them via company status updates • Recommended if the objective is to transform LinkedIn Company Page into a resource for sharing timely news & events information or your newest whitepaper/product feature
    20. 20. The Solutions Social Ads – Join Group Ads • Highlighting current relevant conversations to increase membership in groups • Recommended for open groups to convert weak social ties into strong tie
    21. 21. The Solutions Social Ads – Gain Recommendations • Creating valuable brand advocates by showcasing existing endorsements and inspiring additional recommendations • The objective is to integrate into the social graph of people already satisfied with your offerings
    22. 22. The Solutions Partner Messages YOUR MESSAGE HAND-DELIVERED TO YOUR SPECIFIC PROSPECTS
    23. 23. The Solutions Social Applications Use LinkedIn’s professional API to target your audiences. Facilitate virality by enabling LinkedIn professions to automatically share your content with their connections. Brand Implementation: http://americanexpressin dia.co.in/linkedin/ Brand Implementation: https://linkedin.kornferry. com
    24. 24. Targeting THE MOST ACCURATE WAY TO TARGET PROFESSIONALS ON THE WEB Custom Targeting Options
    25. 25. Measurability THE USP of Digital Marketing + Effectiveness Over Offline Media A detailed look at who saw your ads and who acted on them • Profile-specific data about your ads • Learn which targets were engaged • Discover new audiences
    26. 26. What Else? – The Possibilities • Opt for LinkedIn Audience Network – A collection of websites publishing high quality content • Ads are also shown on LinkedIn Today – LinkedIn’s own NEWS network • Remarketing – Targeting people who have already visited your website
    27. 27. Pricing and Implementation • These Solutions range from $2,000 to $50,000 depending on reach and duration of the campaign • Depending on the brand’s objective, a single or combination of these solutions can be opted for, to drive engagement and leads along with increasing brand equity
    28. 28. Conclusion •Companies coming out with an IPO •Public limited companies looking for investors/increase in stock price • Real estate sector •B2B Companies •Financial sector •Businesses selling products of high value •Businesses selling products having high aspiration value •Hospitality sector •Automobile sector •Large Management Associations •Business looking to sell ad spaces
    29. 29. THANK YOU!Contact Rohit OnkarM: +91 9833641227 T: +91 22 2411 2836 rohit.onkar@convonix.com

    ×