LinkedIn - Company Pages, Groups & Advertising

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LinkedIn - Company Pages, Groups & Advertising

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LinkedIn is an excellent content marketing and lead generation platform for businesses. Our B2B Marketing expert, Pankhuri Anand, gives you an insight into three major aspects of the platform -......

LinkedIn is an excellent content marketing and lead generation platform for businesses. Our B2B Marketing expert, Pankhuri Anand, gives you an insight into three major aspects of the platform - Company Pages, Groups and Ads.

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  • 1. LinkedIn : Company Page, Groups & Self-advertising
  • 2. Company Page – Getting Started
  • 3. Company Page
  • 4. Company Page
  • 5. Company Page
  • 6. Company Page
  • 7. Company Page
  • 8. Company Page
  • 9. Company Page
  • 10. Questions! • When a brand has created a company page, what is the next step that you would take to create awareness. If your budget restricts advertising, what would you recommend?
  • 11. How to Create Awareness? Develop your Follower Community • Encourage your workforce to create and complete LinkedIn profiles once they include your company name, they automatically become followers of your Company Page • Encourage them to spread the word to their networks, customers, and business partners • Add a “Follow” button to your website • Link to the Company Page in all of your marketing communications like your emails, newsletters and blogs
  • 12. How to Create Awareness? Build Valuable Relationships • Share company news, industry articles, thought leadership pieces or ask followers to weigh in on hot topics • Share images, infographics, or any compelling content • Target your update based on our unique criteria. It’s a powerful way to deliver highly relevant content to the right audience • Use follower analytics to gain a deeper understanding of your follower base, community growth, and engagement levels
  • 13. LinkedIn - Estimates
  • 14. LinkedIn Groups • LinkedIn Groups is a great way for organizations to keep in touch with their members about current events and to discuss issues of common interest • Here are a few types of groups that are currently on LinkedIn:  Corporate  College alumni  Nonprofit  Trade organizations  Conferences  Industry-specific
  • 15. Finding and Joining the Right Group
  • 16. Finding and Joining the Right Group
  • 17. Why Should I Join LinkedIn Groups?
  • 18. LinkedIn Self-serve Ads
  • 19. • You can up to 15 ad variations
  • 20. Who's the Audience for this Campaign?
  • 21. Location
  • 22. Companies
  • 23. Companies
  • 24. Job Title
  • 25. School & Skills
  • 26. Groups, Gender & Age
  • 27. Bid & Daily Budget
  • 28. Sponsored Updates
  • 29. Bid & Daily Budget Social actions are free: Like, Share, Follow & Comment
  • 30. Thank You Tell us what you learnt today: http://www.surveymonkey.com/s/K2R268G