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Keyword Analysis and Related Tools
 

Keyword Analysis and Related Tools

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Keyword analysis allows you to know what search terms can potentially drive traffic to your site .There are many free tools available that can help in the area of keyword analysis. The presentation ...

Keyword analysis allows you to know what search terms can potentially drive traffic to your site .There are many free tools available that can help in the area of keyword analysis. The presentation lists some of these tools and their advantages and disadvantages.

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    Keyword Analysis and Related Tools Keyword Analysis and Related Tools Presentation Transcript

    • KEYWORD ANALYSIS AND RELATED TOOLS
    • GOAL OF KEYWORD ANALYSIS
      Insights about relevant search terms/queries
      Insights about search volume
      Competition insights
    • KEYWORD BASKET
      • Variations
      • Synonyms
      • Singular/
      Plural
      • Themes
    • And just when you thought you were done....
      Just when you thought your last neuron had fired away..
      Just when you thought you had the keywords to kill your client’s business...
      We got some tools to prove you wrong..
    • 1. SOOVLE
      • Offers multiple search engine suggestions all in one page
      • Suggestions from six engines –
      Google, Amazon, Yahoo, Bing, Answers and Wikipedia
      • Why?
      • To explore keyword variations
      • When?
      • After the initial brain storming has been completed
    • Insert Query
      • Bright side
      • Provides aggregated data from various search sites
      • Dark side
      • Limited options for the users
      • Gives no idea about keyword potential
      THE BRIGHT SIDE || THE DARK SIDE
    • 2. GOOGLE ANALYTICS DATA
      • Google analytics helps our clients
      • Understand website traffic & target the right keywords
      • Constantly analyze important parameters
      • Deduce whether seo efforts are making a positive impact
      • Why?
      • Analyze potential of traffic bringing keywords
      • When?
      • During the initial keyword analysis if the website already has enough traffic stats
    • REVISION OF KEYWORD BASKET
      Via ‘a comparison across months’
    • 3. GOOGLE SITE SEARCH DATA
      • What your visitors search for?
      • Where they begin their searches?
      • Which product groups they are most likely to search?
      • Why?
      • High conversion potential keywords
      • When?
      • Enough site search data available
    • SITE SEARCH OVERVIEW
    • 4. WHAT DO YOU SUGGEST
      • Uses Google suggest API
      • Provides country specific suggestions from thirteen countries
      • Why?
      • Country specific suggestions
      • When?
      • Long tail keywords
    • THE WORKS
    • PROS || CONS
      • Pros
      • High level of accuracy
      • Excellent in providing long tail keyword suggestions
      • Cons
      • Actionable data such as search volume not provided
      • No suggestions from India
    • 5. ROB MILLARD KEYWORD EXPANDER
      • Uses Google suggest API
      • Provides keyword data from 4 countries
      • Why?
      • Extensive list of suggestions
      • When?
      • Long tail keywords
    • THE WORKS
    • THE BRIGHT SIDE || THE FLIP SIDE
      • Bright side
      • Google trends data provided
      • Link to SERP
      • Suggestions close to 10 times the entered set of keywords
      • Flip side
      • Actionable data such as search volumes not provided
      • Only phrase variations
    • 6. SEM RUSH
      • Used for analyzing top ranking keywords
      • Own website as well as a competitor’s
      • Data provided
      • Top keywords, current position, search volumes, cpc, url, competition and search trend
      • Why?
      • Current standing of own and competitor’s website
      • When?
      • Any stage of the campaign
    • THE WORKS
    • THE SHINY SIDE || THE DARK SIDE
      • Shiny side
      • Provides actionable keyword data
      • Accuracy
      • Dark side
      • Paid service (regular purchase price around $70)
      • Data available from a limited set of countries (excluding India)
      • Low level accuracy in terms of competition data provided (broad match data)
    • 7. GOOGLE INSIGHTS FOR SEARCH
      • Why?
      • Seasonality of business with respect to keywords
      • Keyword expansion (top & rising searches)
      • Compare brands & companies
      • Extrapolation of future search trends
      • When?
      • Initial keyword analysis or refinement/revision later
    • PROS || CONS
      • Pros
      • Ability to narrow down data via filters
      • Search trends available mostly for generic keywords
      • Cons
      • Only gives a general trend
      • Not based on exact matches
    • 8. GOOGLE TRENDS
      • Why?
      • Search trends for keywords
      • When?
      • Keyword short listing
      • Competitor analysis (brand terms)
    • Enter the search terms to compare separated by commas
      The first term is used as reference by scaling its average search volume over the selected time period to unity
      Change the search term by which all the data will be ranked and scaled (to 1.0)
    • THE BRIGHT SIDE || THE DARK SIDE
      • Bright side
      • Location breakdown is deep
      • Data also available for keywords with very low search volumes
      • Dark side
      • Only useful during the initial keyword analysis phase
      • Data provided only shows a general trend
      • Not based on exact matches
    • Talk To Our Experts!
      Twitter
      LinkedIn
      Facebook
      http://www.convonix.com | T: +1 909 525 4071 | info@convonix.com