KEYWORD ANALYSIS AND RELATED TOOLS<br />
GOAL OF KEYWORD ANALYSIS<br />Insights about relevant search terms/queries<br />Insights about search volume<br />Competit...
KEYWORD BASKET <br /><ul><li>Variations
Synonyms
Singular/</li></ul>Plural<br /><ul><li>Themes</li></li></ul><li>And just when you thought you were done....<br />Just when...
1. SOOVLE<br /><ul><li>Offers multiple search engine suggestions all in one page
Suggestions from six engines –</li></ul>Google, Amazon, Yahoo, Bing, Answers and Wikipedia<br /><ul><li>Why?
To explore keyword variations
When?
After the initial brain storming has been completed</li></li></ul><li>Insert Query<br />
<ul><li>Bright side
Provides aggregated data from various search sites
Dark side
Limited options for the users
Gives no idea about keyword potential</li></ul>THE BRIGHT SIDE || THE DARK SIDE<br />
2. GOOGLE ANALYTICS DATA<br /><ul><li>Google analytics helps our clients
Understand website traffic & target the right keywords
Constantly analyze important parameters
Deduce whether seo efforts are making a positive impact
Why?
Analyze potential of traffic bringing keywords
When?
During the initial keyword analysis if the website already has enough traffic stats</li></li></ul><li>REVISION OF KEYWORD ...
3. GOOGLE SITE SEARCH DATA<br /><ul><li>What your visitors search for?
Where they begin their searches?
Which product groups they are most likely to search?
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Keyword Analysis and Related Tools

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Keyword analysis allows you to know what search terms can potentially drive traffic to your site .There are many free tools available that can help in the area of keyword analysis. The presentation lists some of these tools and their advantages and disadvantages.

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Keyword Analysis and Related Tools

  1. 1. KEYWORD ANALYSIS AND RELATED TOOLS<br />
  2. 2. GOAL OF KEYWORD ANALYSIS<br />Insights about relevant search terms/queries<br />Insights about search volume<br />Competition insights <br />
  3. 3. KEYWORD BASKET <br /><ul><li>Variations
  4. 4. Synonyms
  5. 5. Singular/</li></ul>Plural<br /><ul><li>Themes</li></li></ul><li>And just when you thought you were done....<br />Just when you thought your last neuron had fired away..<br />Just when you thought you had the keywords to kill your client’s business...<br />We got some tools to prove you wrong..<br />
  6. 6. 1. SOOVLE<br /><ul><li>Offers multiple search engine suggestions all in one page
  7. 7. Suggestions from six engines –</li></ul>Google, Amazon, Yahoo, Bing, Answers and Wikipedia<br /><ul><li>Why?
  8. 8. To explore keyword variations
  9. 9. When?
  10. 10. After the initial brain storming has been completed</li></li></ul><li>Insert Query<br />
  11. 11. <ul><li>Bright side
  12. 12. Provides aggregated data from various search sites
  13. 13. Dark side
  14. 14. Limited options for the users
  15. 15. Gives no idea about keyword potential</li></ul>THE BRIGHT SIDE || THE DARK SIDE<br />
  16. 16. 2. GOOGLE ANALYTICS DATA<br /><ul><li>Google analytics helps our clients
  17. 17. Understand website traffic & target the right keywords
  18. 18. Constantly analyze important parameters
  19. 19. Deduce whether seo efforts are making a positive impact
  20. 20. Why?
  21. 21. Analyze potential of traffic bringing keywords
  22. 22. When?
  23. 23. During the initial keyword analysis if the website already has enough traffic stats</li></li></ul><li>REVISION OF KEYWORD BASKET<br />Via ‘a comparison across months’<br />
  24. 24. 3. GOOGLE SITE SEARCH DATA<br /><ul><li>What your visitors search for?
  25. 25. Where they begin their searches?
  26. 26. Which product groups they are most likely to search?
  27. 27. Why?
  28. 28. High conversion potential keywords
  29. 29. When?
  30. 30. Enough site search data available</li></li></ul><li>SITE SEARCH OVERVIEW<br />
  31. 31. 4. WHAT DO YOU SUGGEST <br /><ul><li>Uses Google suggest API
  32. 32. Provides country specific suggestions from thirteen countries
  33. 33. Why?
  34. 34. Country specific suggestions
  35. 35. When?
  36. 36. Long tail keywords</li></li></ul><li>THE WORKS<br />
  37. 37. PROS || CONS<br /><ul><li>Pros
  38. 38. High level of accuracy
  39. 39. Excellent in providing long tail keyword suggestions
  40. 40. Cons
  41. 41. Actionable data such as search volume not provided
  42. 42. No suggestions from India</li></li></ul><li>5. ROB MILLARD KEYWORD EXPANDER<br /><ul><li> Uses Google suggest API
  43. 43. Provides keyword data from 4 countries
  44. 44. Why?
  45. 45. Extensive list of suggestions
  46. 46. When?
  47. 47. Long tail keywords</li></li></ul><li>THE WORKS<br />
  48. 48. THE BRIGHT SIDE || THE FLIP SIDE<br /><ul><li>Bright side
  49. 49. Google trends data provided
  50. 50. Link to SERP
  51. 51. Suggestions close to 10 times the entered set of keywords
  52. 52. Flip side
  53. 53. Actionable data such as search volumes not provided
  54. 54. Only phrase variations</li></li></ul><li>6. SEM RUSH<br /><ul><li>Used for analyzing top ranking keywords
  55. 55. Own website as well as a competitor’s
  56. 56. Data provided
  57. 57. Top keywords, current position, search volumes, cpc, url, competition and search trend
  58. 58. Why?
  59. 59. Current standing of own and competitor’s website
  60. 60. When?
  61. 61. Any stage of the campaign</li></li></ul><li>THE WORKS<br />
  62. 62. THE SHINY SIDE || THE DARK SIDE<br /><ul><li>Shiny side
  63. 63. Provides actionable keyword data
  64. 64. Accuracy
  65. 65. Dark side
  66. 66. Paid service (regular purchase price around $70)
  67. 67. Data available from a limited set of countries (excluding India)
  68. 68. Low level accuracy in terms of competition data provided (broad match data)</li></li></ul><li>7. GOOGLE INSIGHTS FOR SEARCH<br /><ul><li>Why?
  69. 69. Seasonality of business with respect to keywords
  70. 70. Keyword expansion (top & rising searches)
  71. 71. Compare brands & companies
  72. 72. Extrapolation of future search trends
  73. 73. When?
  74. 74. Initial keyword analysis or refinement/revision later </li></li></ul><li>PROS || CONS<br /><ul><li>Pros
  75. 75. Ability to narrow down data via filters
  76. 76. Search trends available mostly for generic keywords
  77. 77. Cons
  78. 78. Only gives a general trend
  79. 79. Not based on exact matches</li></li></ul><li>8. GOOGLE TRENDS<br /><ul><li>Why?
  80. 80. Search trends for keywords
  81. 81. When?
  82. 82. Keyword short listing
  83. 83. Competitor analysis (brand terms)</li></li></ul><li>Enter the search terms to compare separated by commas<br />The first term is used as reference by scaling its average search volume over the selected time period to unity<br />Change the search term by which all the data will be ranked and scaled (to 1.0)<br />
  84. 84. THE BRIGHT SIDE || THE DARK SIDE<br /><ul><li>Bright side
  85. 85. Location breakdown is deep
  86. 86. Data also available for keywords with very low search volumes
  87. 87. Dark side
  88. 88. Only useful during the initial keyword analysis phase
  89. 89. Data provided only shows a general trend
  90. 90. Not based on exact matches</li></li></ul><li>Talk To Our Experts!<br />Twitter<br />LinkedIn<br />Facebook<br />http://www.convonix.com | T: +1 909 525 4071 | info@convonix.com<br />

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