How Review Websites Work


Published on

Sachin Rao, our Reputation Management & Online PR expert has “reviewed” some popular “review” websites and has elucidated pointers on how they work. He also tells us why is it absolutely critical for B2C brands to “listen” to conversations about them on these sites, and “respond” to them. Let us know your thoughts in the comments below.

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How Review Websites Work

  1. 1. How Do Review Websites Work? By Sachin Rao Online Reputation Management SMG Convonix
  2. 2. What are Review Websites? A review site is a website on which reviews can be posted about people, businesses, products, or services
  3. 3. What do you read Reviews about? Gadgets? Hotels? Food? Automobile?
  4. 4. Types of Review Websites!
  5. 5. Why Should Brands Be Present on Review Websites? To Decrease Negativity Keeping customers Happy!
  6. 6. Most Active Business Verticals on Review Websites
  7. 7. There can be 2 Scenarios once a Review has been written Situation 1 Negative Review is Written Review Website identifies the Negative Review Website informs the Brand if they have an account Brand in turn responds to the Review No harm is caused to the Brand Situation 2 Negative Review is Written Review Website identifies the Negative Review Review Website Doesn’t inform the Brand/Brand Remains Unaware No response to the review Negativity Increases The above representation reiterates how critical it is for Brands to be present on Review Websites
  8. 8. is Consumer Review Website It is one of India’s most popular review sites.
  9. 9. • gives users a platform to express their views about a Product/Service • Users can give a detailed account of the Pre-Sale / After-Sale service of a Product, Interaction with the dealer or any other experiences worth sharing • User can rate the Product according to their overall buying experience experience • On a Product/Brand page, an aggregate of all the ratings are mentioned.
  10. 10. Brands on also gives Businesses a platform to reply to their consumers. Complaint Brand Replies…
  11. 11. Why For Businesses For Users Other Reasons • Make New Customers • Post reviews and help others make a decision • Complaint/Appreciate any Brand/Product • Interact with other Customers • has terrific ranking potential and if the negativity on the website is not addressed, it could give rise to a lot of negative chatter for a brand online • Maintain Reputation • Keep Existing Customers happy
  12. 12. Burrp! Burrp! is one of India’s leading Restaurant review websites.
  13. 13. Burrp! Rate Restaurants!
  14. 14. Burrp! • Powered by trusted users and their recommendations. • Platform for everyone, especially food enthusiasts, to share their opinions with fellow foodies, interact with restaurants and provide feedback • Offers a city wise breakdown of restaurants and shows results according to the selected city • Additionally reviews Beauty Products, Shopping Products, Local Events etc
  15. 15. Restaurant Page on Burrp!
  16. 16. Its always nice to say Thank you! Burrp! Allows restaurants owners to respond to reviews and interact with their customers. This is a novel way of ensuring customer loyalty and satisfaction!
  17. 17. TripAdvisor is the world's largest travel sites With 125 million reviews and opinions covering more than 3.1 million accommodations, restaurants and attraction, Tripadvisor is one of the major review websites in the world.
  18. 18. • TripAdvisor is a One - Stop shop for all your travel needs. You can find information, advice, and opinions from millions of travelers to help you plan your perfect trip. • Once done with the research, you can book your travel through one of the booking agent partners listed on TripAdvisor, such as Expedia,
  19. 19. TripAdvisor Hotel Classification Classification 1 Best Value Resorts Romantic Getaways Family Holidays Top Resorts Classification 2 According to Price According to Traveller Rating According to Hotel Class According to Ranking
  20. 20. How to write TripAdvisor Reviews? Ratings Reviews
  21. 21. How TripAdvisor Reviews look! Reviews Related Hotels Ratings
  22. 22. It Pays to be Popular!
  23. 23. Ask a Question – Forums!
  24. 24. The Ripoff Report allows users to post un-moderated and uncorroborated complaints known as 'reports' which contain details of the user's experience with the company or individual listed in the report Companies who have been named in a report may choose to respond by submitting a 'rebuttal' which explains their side of the story
  25. 25.
  26. 26. Other features on • • • • • Update a Report View Latest Reports Consumer Resources Consumers Say Thank You Legal Directory
  27. 27. Thank You!