SysTools Software is a IT software & web development company, sells its
software through online promotion activities. We’re into data recovery,
password recovery, database recovery, email conversion and so on to these
mentioned domains: Cloud Computing, SharePoint Migration, Exchange
Online, Office 365, Google Apps, Email Migration, Data Recovery, Email
Introduction To SysTools SoftwareIntroduction To SysTools Software
Agenda What We FollowAgenda What We Follow
What is a Search Engine?
Examples of popular Search Engines
How Do Search Engines Works?
Why is Search Engine marketing important?
What is a SEO?
Steps to developing a good SEO strategy
Multi-regional & Multilingual SEO
Effective Way To Do SEO
What Is Image Role In SEO?
How To Find Related queries in SEO Site?
Basic tips for optimization: Attractive landing page, Online reputation, Prevent
How to Win People Trust?
What is Search Engine?What is Search Engine?
Definition: An internet-based tool that searches an index of
documents for a particular term, phrase or text specified by the user.
Commonly used to refer to large web-based search engines that search
through billions of pages on the internet.
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to
relevance ( Exact Keyword, Phase, broad)
Frequent updates to documents searched and ranking algorithm
( According to Update)
How Do Search Engines Work?How Do Search Engines Work?
Web crawling (Spider “crawls” the web to find New Documents (web
pages, other documents) typically by following hyperlinks from
websites already in their database)
Deep Crawling - Indexed – Body , Title , Alt, Hyperlinks , H1
Searching Crawler-Based, Human-Powered Directories, Hybrid Or
Mixed Results ( Manual submit + Google to Index)
Examples Popular Search EnginesExamples Popular Search Engines
Why is Search Engine Marketing Important?Why is Search Engine Marketing Important?
85% of all traffic on the internet is referred to by search engines
90% of all users don’t look past the first 30 results (most only view top
Search engine traffic is low and websites aren’t indexed because they
are generally poorly optimized
Clear and measurable (ROI ) Return of Investment
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads
What is SEO ?What is SEO ?
Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine's "natural" or
un-paid ("organic") search results. SEO may target different kinds of
search, including image search, local search, video search, academic
news search and industry-specific vertical search engines.
Steps To Developing Good SEO Strategy:Steps To Developing Good SEO Strategy:
Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
Identify search phrases to target (should be relevant to business/market, obtainable
“Clean” and optimize a website’s HTML code for appropriate keyword density, title
tag optimization, internal linking structure, headings and subheadings, etc.
Help in writing copy to appeal to both search engines and actual website visitors
Study competitors (competing websites) and search engines
Implement a quality link building campaign
Add Quality content
Constant monitoring of rankings for targeted search terms
Multi-regional & Multilingual SEOMulti-regional & Multilingual SEO
MARKETING: SEO for your home market is one thing, taking it across
borders with the same language is another – but adding multilingual into the
mix adds yet another layer of complexity. But there are ways of getting your
head around it all world.
Effective Ways to Do SEOEffective Ways to Do SEO
Send Alert for competitor website content & link changes
www.followthatpage.com, Google Alert, etc.
Safe your content with the help by Google Alert “Content Para”
Global Market Finder
How to Get Quality Back link
The Content Marketing – Link Building Safe & StrongThe Content Marketing – Link Building Safe & Strong
What is Image Role in SEOWhat is Image Role in SEO
Loss of good and sizable traffic
Images have been added to the main page search results in Google resulting into
Images speak louder than words
Images can also act as link bait if you allow image sharing in exchange of an link.
Easier sharing with sites like Pinterest, Flicker getting more popular.
How to Find Related Queries in Social Networking SitesHow to Find Related Queries in Social Networking Sites
http://www.bing.com/social/ Any Keyword
What is Google Disavow Links Tool
Data Highlighter is a webmaster tool for teaching Google about the pattern
of structured data on your website.
Benefits of Data HighlighterBenefits of Data Highlighter
Ranking FactorsRanking Factors
On-Page Factors (Code & Content)
Title tags <title>
Header tags <h1>
ALT image tags
Content, Content, Content (Body text) <body>
Keyword frequency & density
Directory submission: 20 per week
Social Bookmarking: 20/week
Yahoo Answers: 1/week
Classifieds Ads Posting: 10/week
Social Networking: Updated facebook, G+, linkedin, twitter and
pinterest account daily
Article Submission: 1 article content on 10 website/week
Create Attractive Landing PageCreate Attractive Landing Page
Have an online demo movie.
Offer a free trial.
Offer a money back guarantee.
Have a clean and professional website.
Make sure your website functions with all the major browsers.
Talk to visitors in a language they understand i.e. not technical jargon,
unless they are techies.
Add a product FAQ to your website.
Include your contact details on the website.
Make the ‘download’ button more prominent on your website.
Include screenshots on your home page.
Add (genuine!) testimonials to your website.
Add live online support to your website.
Check your web logs/analytics to find out why/where visitors are leaving
Online Reputation ManagementOnline Reputation Management
Professional networks like LinkedIn.
Social networks like Facebook and others.
Consumer Review sites such as epinions, MouthShut and others.
Social news / bookmarking sites like del.icio.us, technorati, dig and others.
Collaborative Research sites such as Yahoo Answers, Rediff Q&A.
Guest Posting, Wikipedia
Blogging communities as the Open Diary, LiveJournal, Xanga.
Efficient Way To Prevent Broken LinksEfficient Way To Prevent Broken Links
Fix Code : - ErrorDocument 404 /404.html
How to Win People's TrustHow to Win People's Trust
Strive to produce “better”, more relevant results than competitors ( don’t
Improve customer satisfaction by gaining insights from consumers about
what is good and bad about our product or services.
Gain insights about competitors and their customers’ perceptions about their
products and services.
Email Newsletters, provide a best Offer
Add a list of famous customers to your website.
Add in Social Networking Sites