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Email marketing 101

Email marketing 101



Welcome to Email Marketing 101!

Welcome to Email Marketing 101!

This presentation will touch on a few basics of email marketing and finally



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    Email marketing 101 Email marketing 101 Presentation Transcript

    • Email Marketing 101 Converting Copy http:// www.convertingcopy.com
    • Why Build a List?
      • Ensures Further Contact After Visitors Leave Site/Additional Traffic Source
      • Develops a Relationship With Your Subscribers – Most Valuable Traffic
      • Make MONEY!
    • Sign Up Form Tips
      • Make Your Form Visible
      • Use Bullets to Explain What They Will Get
      • Have An Incentive and Talk About It
      • Less is More
      • Allay their privacy concerns
      • Split Test… Over and Over
    • Lightbox Hover
    • The Confirmed Opt In
      • More Steps
      • Smaller List
      • Fraud Prevention
      • Quality Over Quantity
      • Audit Trail
      Cons Pros
    • The Autoresponder
      • Establishes Relationship With Subscribers
      • Develops Your Website and Brand
      • Perfect Sales Tool – The Automated Sales Funnel
      My Autoresponder:
    • Extra Tip #1
      • Start Email Marketing ASAP
      • Proverb: The best time to plant a tree is 20 years ago. The next best time is today.
      • Lesson: Every second you don’t have your email list set up and in place, you’re failing to have a chance of converting your website’s traffic into subscribers.
    • Extra Tip #2
      • Go With the Best Email Marketing Company From the Beginning
      • If you begin with a freebie option, when you inevitably later decide to upgrade to a better provider you’ll have to ask every one of your current subscribers to opt in to your new list.
      • I did this and lost nearly 50% of my subscribers. Therefore, go with the best from the beginning.
    • Extra Tip #3
      • Don’t Sell In Every Email
      • Selling to your subscriber in every email is a surefire way to get them to unsubscribe.
      • Deliver quality FREE information with occasional offers mixed in for the best results.
    • Download a Free Copy of My Complete Email Marketing Blueprint From My Facebook Page
      • Learn How to:
      • Get subscribers
      • Use segments
      • Embrace personalized email marketing
      • Use pop ups effectively
      • Clean your list
      • Use double opt in
      • Keep your emails out of the spam folder
      • Much more! (30 pages of content)