Email marketing 101

Email Marketing 101 Converting Copy http:// www.convertingcopy.com

Why Build a List?
Ensures Further Contact After Visitors Leave Site/Additional Traffic Source
Develops a Relationship With Your Subscribers – Most Valuable Traffic
Make MONEY!

Sign Up Form Tips
Make Your Form Visible
Use Bullets to Explain What They Will Get
Have An Incentive and Talk About It
Less is More
Allay their privacy concerns
Split Test… Over and Over

Lightbox Hover

The Confirmed Opt In
More Steps
Smaller List
Fraud Prevention
Quality Over Quantity
Audit Trail
Cons Pros

The Autoresponder
Establishes Relationship With Subscribers
Develops Your Website and Brand
Perfect Sales Tool – The Automated Sales Funnel
My Autoresponder:

Extra Tip #1
Start Email Marketing ASAP
Proverb: The best time to plant a tree is 20 years ago. The next best time is today.
Lesson: Every second you don’t have your email list set up and in place, you’re failing to have a chance of converting your website’s traffic into subscribers.

Extra Tip #2
Go With the Best Email Marketing Company From the Beginning
If you begin with a freebie option, when you inevitably later decide to upgrade to a better provider you’ll have to ask every one of your current subscribers to opt in to your new list.
I did this and lost nearly 50% of my subscribers. Therefore, go with the best from the beginning.

Extra Tip #3
Don’t Sell In Every Email
Selling to your subscriber in every email is a surefire way to get them to unsubscribe.
Deliver quality FREE information with occasional offers mixed in for the best results.

Download a Free Copy of My Complete Email Marketing Blueprint From My Facebook Page
Learn How to:
Get subscribers
Use segments
Embrace personalized email marketing
Use pop ups effectively
Clean your list
Use double opt in
Keep your emails out of the spam folder
Much more! (30 pages of content)

Email marketing 101

by Converting Copy

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