5 Principles for High Converting Online MarketingPresentation Transcript
5 Principles for High
Conversion Rate Optimisation
TRAFFIC + CONVERSION = PROFIT
What is Conversion
Your Web Page
What Affects Conversion?
– Website Design
– Page Structure
– Forms & Funnels
– Visitor Motivation
– Understanding Objections
– 5 Principles
Web Analytics User Tracking Surveys
Why People Visit But Don’t Buy
They want to think about it til later
They don’t have the problem you
solve or it isn’t urgent
You stand out from everyone else
They don’t believe you
Your offer isn’t worth the price
The 5 Principles
• Desperate Problem
• Unique Promise
• Overwhelming Proof
• Irresistible Offer
• Immediate Action
Does your product/service
solve a DESPERATE problem?
• I’ve got a toothache and it’s driving me crazy.
• I can’t sleep I can’t eat, I really need this
sorted out now.
• I’m buy 75 aeroplanes and I need to get the
best deal possible.
• I’ve got the board of directors, investors and
shareholders breathing down my neck
For your business
• I’m an X and I’m looking for exactly the right Y.
• I’m concerned about A, B and C and I’m
overwhelmed by the choices out there.
Do you make a UNIQUE promise
when they land on your Website?
• What Will They Get?
• How Will it Make Their Lives Better?
• How will you Help them Make the Right Choice?
• How soon will They See Results?
Do you offer OVERWHELMING
proof for every promise you make?
Are you giving an irresistible offer worth
considerably more than the asking price?
Are you asking for an immediate action?