Content Marketing- Future of Marketing

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Content marketing talk by Adarsh Thampy at Wordcamp Pune 2013.

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Content Marketing- Future of Marketing

  1. 1. Content Marketing, Jombay.com AdarshFounder, Conversionchamp.com Thampy
  2. 2. Content Marketing Brands that use content marketing Case Study: Jombay.com Leverage Content MarketingQ&A
  3. 3. Test Domain: Registered on Dec 26thAim: To measure effectiveness of contentmarketingEffort Taken: 15 high quality articles, 5guest posts on PR 2-PR 4 sites, 1 PressRelease, 5 blog comments
  4. 4. “Content Marketing means creating andsharing valuable free content to attract andconvert prospects into customers, andcustomers into repeat buyers.”- Copyblogger
  5. 5. “We were able tolaunch KISSmetrics and get over100,000 monthly organicvisitors in less than a year, justthrough blogging and creatinginfographics.”- Neil Patel
  6. 6. Buffer App Grew To 70,000+Users With A Solid Product &Content Marketing
  7. 7. “Mint owes much of itsuser adoption and brandsuccess to its aggressivelyintelligent contentstrategy.”- Mashable.com
  8. 8. More than 8750questions have beenanswered!
  9. 9. Started Content MarketingZero Advertisements! Traffic from SEO and Social Media…
  10. 10. Image Credit: Flickr
  11. 11. Photo Credit: Flickr
  12. 12. HangoutsDemographic ValueAudience Persona
  13. 13. Forget the Hard Sell
  14. 14. Forget the Hard Sell Think Pre-Sell!
  15. 15. Photo Credit: gremln
  16. 16. Photo Credit: roystoncartoons
  17. 17. Photo Credit: nicholsoncartoons
  18. 18. Photo Credit: Cognician
  19. 19. Photo Credit: Nike
  20. 20. …Where Your Target Audience Hangs Out
  21. 21. “Content marketingis the only marketing left”- Seth Godin
  22. 22. Data for my first startup- a niche real estate portal for my city Total Advertising Spend: Rs. 27500 Leads: 3 Cost Per Conversion: 9166User acquisition cost via traditional marketing methods: Rs. 9150
  23. 23. Then I Tried Content Marketing + Adwords PPC…
  24. 24. Then I Tried Content Marketing + Adwords PPC… Total Advertising Spend: Rs. 6000 Leads: 13 Cost Per Conversion: 461.53New User acquisition cost via PPC + Content Marketing: Rs. 500
  25. 25. Photo Credit: DreamsTime
  26. 26. 36% B2B marketers and 32% B2C marketers believe they are “effective” or “very effective” at content marketingCredits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs
  27. 27. Cartoon Credit: Tom
  28. 28. Photo Credit: BlogSpot
  29. 29. Web: www.conversionchamp.comTwitter: @conversionchampEmail: hello@conversionchamp.com Image Credit: Huffington Post

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