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Kath Pay: the evolving inbox

by on Mar 27, 2011

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At #fusionmex Brussels Kath spoke about “The evolving inbox”. She explains: “The inbox has significantly changed and has a host of new challenges such as Mobile email, Facebook Messages, Gmail's ...

At #fusionmex Brussels Kath spoke about “The evolving inbox”. She explains: “The inbox has significantly changed and has a host of new challenges such as Mobile email, Facebook Messages, Gmail's Priority Inbox and Hotmail’s new inbox management tabs, recipients have more control over which messages make it into the inbox and how they're organized than ever before. Inbox hierarchy is becoming a new deliverability and engagement hurdle. In my presentation I covered what steps email marketers can take now to ensure ongoing visibility and establish inbox preference”.

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Kath Pay: the evolving inbox Kath Pay: the evolving inbox Presentation Transcript