Gerry McGovern: Bottom Page Marketing

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Presentation by Gerry McGovern, given at http://www.fusionmarketingexperience.com - carewords, navigation, usability and customer top tasks.

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Gerry McGovern: Bottom Page Marketing

  1. 1. Bottom PageMarketing Antwerp, Dec 2, 2011 Gerry McGovern gerry@customercarewords.com www.customercarewords.com @gerrymcgovern
  2. 2. Request a demoMore information engineer Speak to an
  3. 3. 500 LEADS200 March July
  4. 4. DELL POWEREDGE SERVERS ARE
  5. 5. ‘From the start, our entirebusiness--from design tomanufacturing to sales--wasoriented around listening to thecustomer, responding to thecustomer, and delivering whatthe customer wanted.’ Michael Dell
  6. 6. Start page 100.0%Main page 83.0% openedMain Menu 55.8%
  7. 7. Paul Rourke
  8. 8. DONATE NOWPLEASE DONATE WHY DONATE?DONATE AND GET A GIFT CONTRIBUTE
  9. 9. WELCOME TO OUR Meet the Google guys! WEBSITE!! New Improved Search Google is delighted to announce the launch of our new improved SergeyBrin search. It’s now even easier to search on our website. Read More Google News!Google Primes for Mobile Search SurgeGoogle launches iGoogle Artist ThemesGoogle Lets AdWords Users Buy TV AdsGoogle Ads Street View To Driving DirectionsGoogle looking to map the abyss
  10. 10. Before downloading can youplease fill in your details below 9%
  11. 11. 45%
  12. 12. Time toTime Clicks Click Revenue50 ms None None None200 ms -0.30% 500 ms None500 ms -1% 1.2 sec -1.20%1 sec -2% 2 sec -2.80%2 sec -4.40% 3 sec -4.30% 2009
  13. 13. A B 87% http://whichtestwon.com/
  14. 14. Copyright © Gerry McGovern: www.gerrymcgovern.com44
  15. 15. SPAIN February 26 February 27
  16. 16. Was this information useful? 50 responsesFind what you need? 200 responses Was this information useful?
  17. 17. 48
  18. 18. A free weekly email newsletter on web content.To subscribe, please send an email to: gerry@customercarewords.com Copyright © Gerry McGovern: www.gerrymcgovern.com49
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