Landing a social media job

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    Landing a social media job - Presentation Transcript

    1. Landing a Great Internet Job With Good Pay in Today's Economy
      • Aliza Sherman
      • Conversify! - www.conversify.net
      • [email_address]
    2. How Bad Is It?
      • The economy sucks. But what does this mean for you. And your future?
    3. Today’s Topics
      • Cool Jobs (that pay well!)
      • What You’d Do
      • Skills You Need
      • What You Need to Succeed
      • Resources
    4. Social Media Job Titles
      • Social Media Marketer
      • Pro-Blogger/Podcaster
      • Apps & Widgets Developer
      • Social Networks Designer
      • Community Manager
      • Virtual World Developer
    5. Social Media Marketer
      • $50 to $250+/hour
    6. A social media marketer...
      • Develops marketing strategies using social media tools.
      • Works with Facebook, Twitter, MySpace, YouTube, and all relevant Web 2.0 tools.
      • Blogs and podcasts or hires people to do that work.
    7. Skills: Social Media Marketer
      • Communications and Marketing
      • Use of social networks & Web 2.0 tools
      • Multimedia (PhotoShop, audio/video editing, basic Web dev/design)
      • Strategic thinking
    8. Pro-Blogger or Podcaster
      • $10 to $150 per post or podcast
    9. A pro-blogger/podcaster...
      • Writes blog posts and/or writes/records podcasts.
      • May also edit/publish blog posts and/or produce/upload podcasts.
      • Can be freelance or in-house/on staff.
    10. Skills: Pro-Blogger/Podcaster
      • Writing blog posts/Writing podcast scripts
      • Work well on deadline and prolific
      • Niche expertise
      • Blog pub tool skills
      • Digital audio/video editing skills
    11. Apps & Widget Developer
      • $1500 to $5000+ per app or widget
    12. An apps or widget developer...
      • Comes up with cool ideas for apps or is hired to execute someone else’s ideas.
      • Works on the Web and with mobile devices.
      • Gets to “play with code.”
    13. Skills: Apps/Widgets Developer
      • Flash, Javascript
      • Facebook and other network proprietary programming languages
      • HTML, XML, CSS4, php
      • Graphics skills a plus
    14. Social Networks Designer
      • $5000 - $25,000 per network
    15. A social networks designer...
      • Designs interfaces for social networks.
      • Works on Facebook, MySpace, Ning, and other customizable sites.
    16. Skills: Social Networks Designer
      • Web development, HTML, XML
      • Familiarity with customization features and proprietary code for MySpace, Ning, and the like.
      • Graphic design, PhotoShop
      • Multimedia, Javascript, Flash
    17. Community Manager
      • $25 to $50 per hour
    18. A Community Manager...
      • Hangs out in online forums and social networks.
      • Helps to guide the conversations.
      • Polices the forums.
      • Resolves conflicts.
      • Comes up with ways to grow network.
    19. Skills: Community Manager
      • Experience participating in and building online community.
      • Great people skills.
      • Strong communications skills.
      • Detail-oriented.
      • Diplomatic.
    20. Virtual Worlds Developer
      • $25 to $100 per hour
    21. A Virtual Worlds Developer...
      • Works in 3-dimensional spaces.
      • Can work within gaming environments.
      • Creates structures, objects, and design elements for virtual spaces.
      • Must have their own avatar.
    22. Skills: Virtual Worlds Developer
      • Graphics, PhotoShop
      • Programming (proprietary to virtual world)
      • 3-D Rendering
      • Eye for detail.
    23. Other Job Titles
      • Social Media Jedi Master
      • Social Media Optimizer
      • Avatar Designer
      • Chief Twitter Officer
      • Captain Genuine Superhero of the Twitterverse
    24. What You Need to Succeed
      • A good education.
      • Internships under your belt.
      • A mentor.
      • A solid resume.
      • Willingness to learn, experiment, explore.
    25. Job Resources
      • LinkedIn.com
      • jobs.mashable.com
      • SocialMediaJobs.com
      • JobsInSocialMedia.com
      • http://twitter.com/socialmediajobs
    26. Social Media Resources
      • SocialMediaToday.com
      • Mashable.com
      • ChrisBrogan.com
      • Problogger.net
      • SmartBrief.com
    27. The World Is Yours
      • The possibilities are endless...
    28. Landing a Great Internet Job With Good Pay in Today's Economy
      • Aliza Sherman
      • Conversify! - www.conversify.net
      • [email_address]
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