Will Brand Journalism Replace Public Relations

the walls are falling TomMartin

“ Citizen journalism, in short, is becoming less something that is dismissed as the amateur hour before the professionals take State of the Media Report ” the stage and more something that enriches the conversation 2007 Copyright © 2010 Converse Digital, LLC

“ Heading into 2008, Web 2.0 and citizen media have taken root as significant elements in the news of the future. And they have become a true competitor to traditional media. State of the Media Report ” 2008 Copyright © 2010 Converse Digital, LLC

“From producing original content and commentary to sharingand ranking news produced by professionals, citizens became State of the Media Report ”an even larger part of the daily news information flow in 2008. 2009 Copyright © 2010 Converse Digital, LLC

“The major impediment to citizen journalism success is thatthe sites that do not have the financial backing of foundations,the work of professional journalists, or some supportive linkswith legacy media... ” State of the Media Report 2010 Copyright © 2010 Converse Digital, LLC

“In 2010, however, some of the biggest new media institutions ”began to develop original newsgathering in a significant way.“Traditional newsrooms, meanwhile, are different places than theywere before the recession. They are smaller, their aspirationshave narrowed and their journalists are stretched thinner. ” State of the Media Report 2011 Copyright © 2010 Converse Digital, LLC

the walls have fallen

the perfect storm Me Too programming Distribution Technology Channel vs Content Rise of the Individual

 me too....

name that network...

 Channel or Content?Today we think in terms of CHANNELTomorrow we think in terms of CONTENTlocal |sports | entertainment | weather |national

the perfect storm

the perfect futureAll Things Digital Televisions Computers Photography Stereo Mobile Videography Product Reviews Product Reviews Product Reviews Compare Shop Latest News How To’s Current News Tech Schools Portfolios Technology Breakdown Ask The Pro Competitions

“ The major impediment to citizen brand journalism success is that the sites that do not have the financial backing of foundations, the work of professional journalists, or some ” supportive links with legacy media... State of the Media Report 2010105,000 jobs were lost in newspapers between 2001 and 2008. Copyright © 2010 Converse Digital, LLC

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Will Brand Journalism Replace Public Relations

by Converse Digital | Digital Strategy Advisors

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