Tom Martin's Women's Board Presentation

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Contact http://www.ConverseDigital.com for additional information or request a downloadable file of this QR Code Marketing presentation by Tom Martin of Converse Digital.

This presentation covers basic facts on QR Codes, debunks numerous myths about arguments against the use of QR codes and shares a variety of examples of good QR code usage.

Tom Martin is the founder of Converse Digital and a noted social media marketing keynote speaker. To request that Tom present this or other talks to your next meeting, please contact us using the link above.

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Tom Martin's Women's Board Presentation

  1. 1. Image by: Norebbo Copyright  ©  2010  Converse  Digital,  LLC
  2. 2. Encyclopedia Phontanica Copyright  ©  2010  Converse  Digital,  LLC Image by: Johan Larsson
  3. 3. Encyclopedia Phontanica
  4. 4. image by paul (dex)
  5. 5. image by: tucsonkids.com
  6. 6. image by: tucsonkids.com
  7. 7. What can QR Codes do? Copyright  ©  2010  Converse  Digital,  LLC image  credit:  scanlife.com
  8. 8. Arguments Against QR Codes QR Codes will be like the CueCatYou have to download an app to use QR codesYou have to LAUNCH an app to use QR codes
  9. 9. Arguments Against QR Codes QR Codes will be like the CueCat • you had to be on a computer • web was in its infancy • broadband was virtually non-existent • you had to register
  10. 10. Arguments Against QR Codes You have to download an app to use QR codeson average iPhone users have 40 apps installed & Android users have 25
  11. 11. Arguments Against QR CodesYou have to LAUNCH an app to use QR codeshmmmmmmmmm
  12. 12. Arguments Against QR CodesYou have to LAUNCH an app to use QR codeshmmmmmmmmm
  13. 13. Valid Arguments Against QR Codes You have to have an internet connection Consumers don’t know what app to download Consumers don’t know what they are
  14. 14. Arguments Against QR CodesConsumers don’t know what they are
  15. 15. How Do You Create QR CodesFREE Web based QR Code creators - Bit.ly
  16. 16. How Do You Create QR CodesPaid Web based QR Code creators - Capture by 44Doors
  17. 17. How Can You Use QR Codes?Auto manufacturers aretraining your customerfor you right now.
  18. 18. How Can You Use QR Codes? Track your advertising
  19. 19. How Can You Use QR Codes? Turn print into TV
  20. 20. How Can You Use QR Codes? Turn print into TV
  21. 21. How Can You Use QR Codes? Provide Mobile Friendly Directions
  22. 22. How Can You Use QR Codes? Customer Reviews or How To’s
  23. 23. How Can You Use QR Codes? Customer Feedback
  24. 24. How Can You Use QR Codes? Speed up Check-out
  25. 25. What not to do... It has to work • where am I physically • ensure connectivity • link to mobile friendly site • where am I in buying cycle • be “thumb friendly”
  26. 26. A Final Word.... Commonly asked questions • What is the minimum size for a QR Code? • What are the different types of QR Codes? • What are the best QR Reader apps?
  27. 27. A Final Word.... What are the different types of QR Codes?QR Codes Micro QR Codes Datamatrix Codes MS Tag Jag Tags SPARQ Code
  28. 28. A Final Word.... What are the best QR Reader apps?
  29. 29. Copyright  ©  2010  Converse  Digital,  LLC

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