The Hiring, Care and Feeding of a Social Media Manager
Upcoming SlideShare
Loading in...5
×
 

The Hiring, Care and Feeding of a Social Media Manager

on

  • 3,395 views

This presentation covers the 5 key questions when hiring a social media manager. ...

This presentation covers the 5 key questions when hiring a social media manager.

How much should I pay them?
What skillset am I looking for?
What will they do on a day-to-day basis?
What tools do they need to do their job?
How do I measure if they are being effective?

I cover those questions and more in this TACVB Conference presentation.

To learn more about me

Statistics

Views

Total Views
3,395
Views on SlideShare
1,378
Embed Views
2,017

Actions

Likes
3
Downloads
1
Comments
0

12 Embeds 2,017

http://tommartin.typepad.com 1180
http://www.conversedigital.com 497
http://www.tommartin.typepad.com 242
http://jonathanbarba.blogspot.com 59
http://paper.li 23
http://www.linkedin.com 8
http://www.typepad.com 2
http://feeds.feedburner.com 2
http://webcache.googleusercontent.com 1
http://www.twylah.com 1
http://www.jonathanbarba.com 1
http://www.google.fr 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Hiring, Care and Feeding of a Social Media Manager The Hiring, Care and Feeding of a Social Media Manager Presentation Transcript

    • The Care and Feeding of a Social Media Manager
    • fluent  in  two  languages digital tradi0onal
    • cri0cal  thinking
    • Social  Media  Managerunique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless
    • Social  Media  Managerunique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless storyteller
    • Intern
    • Radio/Television/Film Advertising Social Media Public Relations Journalism
    • Creating Content & Scheduling Publishing Analyze Traffic Content Monitoring/ #Chats & & Lunch Responding to Responding Seeding Conversation Content8a 10a noon 2p 4p 6p 8p 10p
    • smartphone Android iPhone4 Copyright  ©  2010  Converse  Digital,  LLC
    • video  capture Flip Kodak   Z i8 iPhone4video   o nly video   &   p hoto video,   p hoto   &   a udio Copyright  ©  2010  Converse  Digital,  LLC
    • video  capture Copyright  ©  2010  Converse  Digital,  LLC
    • ligh0ng  &  audioMobile   -­‐   T hree   Point   L ighting   K it Wireless   L av   M ic Copyright  ©  2010  Converse  Digital,  LLC
    • soQwareç Copyright  ©  2010  Converse  Digital,  LLC
    • soQwareOriginal   S hot   Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
    • soQwareOriginal   S hot   -­‐   F rom   C lient Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
    • soQware Copyright  ©  2010  Converse  Digital,  LLC
    • Basic  Measures Fans Followers Site  Visits eNewsleVer  subscribers RSS  Subscribers Blog  SubscribersImportant  because  you  can’t  have  SALE  un0l  you’ve  established  SCALE
    • Engagement @Replies  on  TwiVer Comments  and  Likes  on  Facebook eMail  Opens/Clicks Video  views Time  on  site  measurements Time  viewed  on  videosEngagement  is  about  quality  over  quan0ty
    • Return  on  Investment Anecdotal  evidence PR  Value  (Blogger  coverage) Ad  Spend  Equivalent  (eyeballs)Measures  that  tradi0onal  adver0sing  oriented  execu0ves  can  understand
    • Copyright  ©  2010  Converse  Digital,  LLC