The Hiring, Care and Feeding of a Social Media Manager

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This presentation covers the 5 key questions when hiring a social media manager.

How much should I pay them?
What skillset am I looking for?
What will they do on a day-to-day basis?
What tools do they need to do their job?
How do I measure if they are being effective?

I cover those questions and more in this TACVB Conference presentation.

To learn more about me

Published in: Business, News & Politics
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The Hiring, Care and Feeding of a Social Media Manager

  1. 1. The Care and Feeding of a Social Media Manager
  2. 2. fluent  in  two  languages digital tradi0onal
  3. 3. cri0cal  thinking
  4. 4. Social  Media  Managerunique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless
  5. 5. Social  Media  Managerunique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless storyteller
  6. 6. Intern
  7. 7. Radio/Television/Film Advertising Social Media Public Relations Journalism
  8. 8. Creating Content & Scheduling Publishing Analyze Traffic Content Monitoring/ #Chats & & Lunch Responding to Responding Seeding Conversation Content8a 10a noon 2p 4p 6p 8p 10p
  9. 9. smartphone Android iPhone4 Copyright  ©  2010  Converse  Digital,  LLC
  10. 10. video  capture Flip Kodak   Z i8 iPhone4video   o nly video   &   p hoto video,   p hoto   &   a udio Copyright  ©  2010  Converse  Digital,  LLC
  11. 11. video  capture Copyright  ©  2010  Converse  Digital,  LLC
  12. 12. ligh0ng  &  audioMobile   -­‐   T hree   Point   L ighting   K it Wireless   L av   M ic Copyright  ©  2010  Converse  Digital,  LLC
  13. 13. soQwareç Copyright  ©  2010  Converse  Digital,  LLC
  14. 14. soQwareOriginal   S hot   Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
  15. 15. soQwareOriginal   S hot   -­‐   F rom   C lient Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
  16. 16. soQware Copyright  ©  2010  Converse  Digital,  LLC
  17. 17. Basic  Measures Fans Followers Site  Visits eNewsleVer  subscribers RSS  Subscribers Blog  SubscribersImportant  because  you  can’t  have  SALE  un0l  you’ve  established  SCALE
  18. 18. Engagement @Replies  on  TwiVer Comments  and  Likes  on  Facebook eMail  Opens/Clicks Video  views Time  on  site  measurements Time  viewed  on  videosEngagement  is  about  quality  over  quan0ty
  19. 19. Return  on  Investment Anecdotal  evidence PR  Value  (Blogger  coverage) Ad  Spend  Equivalent  (eyeballs)Measures  that  tradi0onal  adver0sing  oriented  execu0ves  can  understand
  20. 20. Copyright  ©  2010  Converse  Digital,  LLC

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