The Hiring, Care and Feeding of a Social Media Manager

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This presentation covers the 5 key questions when hiring a social media manager. …

This presentation covers the 5 key questions when hiring a social media manager.

How much should I pay them?
What skillset am I looking for?
What will they do on a day-to-day basis?
What tools do they need to do their job?
How do I measure if they are being effective?

I cover those questions and more in this TACVB Conference presentation.

To learn more about me

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  • 1. The Care and Feeding of a Social Media Manager
  • 2. fluent  in  two  languages digital tradi0onal
  • 3. cri0cal  thinking
  • 4. Social  Media  Managerunique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless
  • 5. Social  Media  Managerunique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless storyteller
  • 6. Intern
  • 7. Radio/Television/Film Advertising Social Media Public Relations Journalism
  • 8. Creating Content & Scheduling Publishing Analyze Traffic Content Monitoring/ #Chats & & Lunch Responding to Responding Seeding Conversation Content8a 10a noon 2p 4p 6p 8p 10p
  • 9. smartphone Android iPhone4 Copyright  ©  2010  Converse  Digital,  LLC
  • 10. video  capture Flip Kodak   Z i8 iPhone4video   o nly video   &   p hoto video,   p hoto   &   a udio Copyright  ©  2010  Converse  Digital,  LLC
  • 11. video  capture Copyright  ©  2010  Converse  Digital,  LLC
  • 12. ligh0ng  &  audioMobile   -­‐   T hree   Point   L ighting   K it Wireless   L av   M ic Copyright  ©  2010  Converse  Digital,  LLC
  • 13. soQwareç Copyright  ©  2010  Converse  Digital,  LLC
  • 14. soQwareOriginal   S hot   Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
  • 15. soQwareOriginal   S hot   -­‐   F rom   C lient Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
  • 16. soQware Copyright  ©  2010  Converse  Digital,  LLC
  • 17. Basic  Measures Fans Followers Site  Visits eNewsleVer  subscribers RSS  Subscribers Blog  SubscribersImportant  because  you  can’t  have  SALE  un0l  you’ve  established  SCALE
  • 18. Engagement @Replies  on  TwiVer Comments  and  Likes  on  Facebook eMail  Opens/Clicks Video  views Time  on  site  measurements Time  viewed  on  videosEngagement  is  about  quality  over  quan0ty
  • 19. Return  on  Investment Anecdotal  evidence PR  Value  (Blogger  coverage) Ad  Spend  Equivalent  (eyeballs)Measures  that  tradi0onal  adver0sing  oriented  execu0ves  can  understand
  • 20. Copyright  ©  2010  Converse  Digital,  LLC