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The Care and Feeding of a Social Media Manager
fluent	  in	  two	  languages  digital  tradi0onal
cri0cal	  thinking
Social	  Media	  Managerunique	  skill	  set	  requirements  strategic  analy0cal  crea0ve  persuasive  proac0ve  great	  ...
Social	  Media	  Managerunique	  skill	  set	  requirements  strategic  analy0cal  crea0ve  persuasive  proac0ve  great	  ...
Intern
Radio/Television/Film    Advertising    Social Media  Public Relations     Journalism
Creating Content                                                &           Scheduling                  Publishing        ...
smartphone          Android                 iPhone4                                            Copyright	  ©	  2010	  Conv...
video	  capture    Flip                              Kodak	   Z i8                iPhone4video	   o nly                  v...
video	  capture                                  Copyright	  ©	  2010	  Converse	  Digital,	  LLC
ligh0ng	  &	  audioMobile	   -­‐ 	   T hree	   Point	   L ighting	   K it                           Wireless	   L av	   M ...
soQwareç                         Copyright	  ©	  2010	  Converse	  Digital,	  LLC
soQwareOriginal	   S hot	                         Retouched	   S hot	   -­‐ 	   For	   B log                              ...
soQwareOriginal	   S hot	   -­‐ 	   F rom	   C lient              Retouched	   S hot	   -­‐ 	   For	   B log              ...
soQware                         Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Basic	  Measures  Fans  Followers  Site	  Visits  eNewsleVer	  subscribers  RSS	  Subscribers  Blog	  SubscribersImportant...
Engagement  @Replies	  on	  TwiVer  Comments	  and	  Likes	  on	  Facebook  eMail	  Opens/Clicks  Video	  views  Time	  on...
Return	  on	  Investment  Anecdotal	  evidence  PR	  Value	  (Blogger	  coverage)  Ad	  Spend	  Equivalent	  (eyeballs)Mea...
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
The Hiring, Care and Feeding of a Social Media Manager
The Hiring, Care and Feeding of a Social Media Manager
The Hiring, Care and Feeding of a Social Media Manager
The Hiring, Care and Feeding of a Social Media Manager
The Hiring, Care and Feeding of a Social Media Manager
The Hiring, Care and Feeding of a Social Media Manager
The Hiring, Care and Feeding of a Social Media Manager
The Hiring, Care and Feeding of a Social Media Manager
The Hiring, Care and Feeding of a Social Media Manager
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The Hiring, Care and Feeding of a Social Media Manager

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This presentation covers the 5 key questions when hiring a social media manager.

How much should I pay them?
What skillset am I looking for?
What will they do on a day-to-day basis?
What tools do they need to do their job?
How do I measure if they are being effective?

I cover those questions and more in this TACVB Conference presentation.

To learn more about me

Published in: Business, News & Politics
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Transcript of "The Hiring, Care and Feeding of a Social Media Manager"

  1. 1. The Care and Feeding of a Social Media Manager
  2. 2. fluent  in  two  languages digital tradi0onal
  3. 3. cri0cal  thinking
  4. 4. Social  Media  Managerunique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless
  5. 5. Social  Media  Managerunique  skill  set  requirements strategic analy0cal crea0ve persuasive proac0ve great  presenter outstanding  nego0ator determined fearless storyteller
  6. 6. Intern
  7. 7. Radio/Television/Film Advertising Social Media Public Relations Journalism
  8. 8. Creating Content & Scheduling Publishing Analyze Traffic Content Monitoring/ #Chats & & Lunch Responding to Responding Seeding Conversation Content8a 10a noon 2p 4p 6p 8p 10p
  9. 9. smartphone Android iPhone4 Copyright  ©  2010  Converse  Digital,  LLC
  10. 10. video  capture Flip Kodak   Z i8 iPhone4video   o nly video   &   p hoto video,   p hoto   &   a udio Copyright  ©  2010  Converse  Digital,  LLC
  11. 11. video  capture Copyright  ©  2010  Converse  Digital,  LLC
  12. 12. ligh0ng  &  audioMobile   -­‐   T hree   Point   L ighting   K it Wireless   L av   M ic Copyright  ©  2010  Converse  Digital,  LLC
  13. 13. soQwareç Copyright  ©  2010  Converse  Digital,  LLC
  14. 14. soQwareOriginal   S hot   Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
  15. 15. soQwareOriginal   S hot   -­‐   F rom   C lient Retouched   S hot   -­‐   For   B log Copyright  ©  2010  Converse  Digital,  LLC
  16. 16. soQware Copyright  ©  2010  Converse  Digital,  LLC
  17. 17. Basic  Measures Fans Followers Site  Visits eNewsleVer  subscribers RSS  Subscribers Blog  SubscribersImportant  because  you  can’t  have  SALE  un0l  you’ve  established  SCALE
  18. 18. Engagement @Replies  on  TwiVer Comments  and  Likes  on  Facebook eMail  Opens/Clicks Video  views Time  on  site  measurements Time  viewed  on  videosEngagement  is  about  quality  over  quan0ty
  19. 19. Return  on  Investment Anecdotal  evidence PR  Value  (Blogger  coverage) Ad  Spend  Equivalent  (eyeballs)Measures  that  tradi0onal  adver0sing  oriented  execu0ves  can  understand
  20. 20. Copyright  ©  2010  Converse  Digital,  LLC
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