Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC     source: Audit Bureau of Circulations.
Copyright	  ©	  2010	  Converse	  Digital,	  LLC     source: Audit Bureau of Circulations.
Copyright	  ©	  2010	  Converse	  Digital,	  LLC     source: Audit Bureau of Circulations.
Copyright	  ©	  2010	  Converse	  Digital,	  LLC     source: Audit Bureau of Circulations.
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
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Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
SOCIAL MEDIA PRESS RELEASE                                                                           Copyright	  ©	  2010	...
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLCNearly   half       of all American adults (47%) report that they        l...
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLCToday we think in terms of CHANNELTomorrow we think in terms of CONTENTloc...
Tomorrow news will be instant                      Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  
Copyright	  ©	  2010	  Converse	  
Copyright	  ©	  2010	  Converse	  
Copyright	  ©	  2010	  Converse	  lose your mind
Copyright	  ©	  2010	  Converse	  lose your mindtrade followers for charity
Copyright	  ©	  2010	  Converse	  lose your mindtrade followers for charityfollow back
Copyright	  ©	  2010	  Converse	  lose your mindtrade followers for charityfollow back                                    ...
Copyright	  ©	  2010	  Converse	  
Copyright	  ©	  2010	  Converse	  Digital,	  
Copyright	  ©	  2010	  Converse	  Digital,	  
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Copyright	  ©	  2010	  Converse	  Digital,	  
Copyright	  ©	  2010	  Converse	  Digital,	  
Copyright	  ©	  2010	  Converse	  Digital,	  Doing a story on New Orleans Actors or need Actors as sources?   (intitle:"ac...
Copyright	  ©	  2010	  Converse	  Digital,	       Page                                   Profile
Copyright	  ©	  2010	  Converse	  Digital,	  Private Groups on Facebook
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
How Social Media Is Changing Journalism
How Social Media Is Changing Journalism
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How Social Media Is Changing Journalism

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90-minute Workshop discussing social media and it's effect on journalism today and tomorrow.

Published in: News & Politics
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Transcript of "How Social Media Is Changing Journalism"

  1. 1. Copyright  ©  2010  Converse  Digital,  LLC
  2. 2. Copyright  ©  2010  Converse  Digital,  LLC
  3. 3. Copyright  ©  2010  Converse  Digital,  LLC
  4. 4. Copyright  ©  2010  Converse  Digital,  LLC
  5. 5. Copyright  ©  2010  Converse  Digital,  LLC
  6. 6. Copyright  ©  2010  Converse  Digital,  LLC
  7. 7. Copyright  ©  2010  Converse  Digital,  LLC
  8. 8. Copyright  ©  2010  Converse  Digital,  LLC
  9. 9. Copyright  ©  2010  Converse  Digital,  LLC
  10. 10. Copyright  ©  2010  Converse  Digital,  LLC
  11. 11. Copyright  ©  2010  Converse  Digital,  LLC
  12. 12. Copyright  ©  2010  Converse  Digital,  LLC source: Audit Bureau of Circulations.
  13. 13. Copyright  ©  2010  Converse  Digital,  LLC source: Audit Bureau of Circulations.
  14. 14. Copyright  ©  2010  Converse  Digital,  LLC source: Audit Bureau of Circulations.
  15. 15. Copyright  ©  2010  Converse  Digital,  LLC source: Audit Bureau of Circulations.
  16. 16. Copyright  ©  2010  Converse  Digital,  LLC
  17. 17. Copyright  ©  2010  Converse  Digital,  LLC
  18. 18. Copyright  ©  2010  Converse  Digital,  LLC
  19. 19. Copyright  ©  2010  Converse  Digital,  LLC
  20. 20. Copyright  ©  2010  Converse  Digital,  LLC
  21. 21. Copyright  ©  2010  Converse  Digital,  LLC
  22. 22. Copyright  ©  2010  Converse  Digital,  LLC
  23. 23. Copyright  ©  2010  Converse  Digital,  LLC
  24. 24. Copyright  ©  2010  Converse  Digital,  LLC
  25. 25. Copyright  ©  2010  Converse  Digital,  LLC
  26. 26. Copyright  ©  2010  Converse  Digital,  LLC
  27. 27. Copyright  ©  2010  Converse  Digital,  LLC
  28. 28. Copyright  ©  2010  Converse  Digital,  LLC
  29. 29. Copyright  ©  2010  Converse  Digital,  LLC
  30. 30. Copyright  ©  2010  Converse  Digital,  LLC
  31. 31. Copyright  ©  2010  Converse  Digital,  LLC
  32. 32. SOCIAL MEDIA PRESS RELEASE Copyright  ©  2010  Converse  Digital,  LLC TEMPLATE, VERSION 1.0CONTACTINFORMATION: Client contact Phone #/skype Email IM address Spokesperson Phone #/skype Email IM address Agency contact Phone #/skype Email IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS”
  33. 33. Copyright  ©  2010  Converse  Digital,  LLC
  34. 34. Copyright  ©  2010  Converse  Digital,  LLC
  35. 35. Copyright  ©  2010  Converse  Digital,  LLCNearly half of all American adults (47%) report that they local news and information on theirget at least somecellphone or tablet computer. http://stateofthemedia.org
  36. 36. Copyright  ©  2010  Converse  Digital,  LLC
  37. 37. Copyright  ©  2010  Converse  Digital,  LLC
  38. 38. Copyright  ©  2010  Converse  Digital,  LLC
  39. 39. Copyright  ©  2010  Converse  Digital,  LLC
  40. 40. Copyright  ©  2010  Converse  Digital,  LLCToday we think in terms of CHANNELTomorrow we think in terms of CONTENTlocal |sports | entertainment | weather |national
  41. 41. Tomorrow news will be instant Copyright  ©  2010  Converse  Digital,  LLC
  42. 42. Copyright  ©  2010  Converse  Digital,  LLC
  43. 43. Copyright  ©  2010  Converse  Digital,  LLC
  44. 44. Copyright  ©  2010  Converse  
  45. 45. Copyright  ©  2010  Converse  
  46. 46. Copyright  ©  2010  Converse  
  47. 47. Copyright  ©  2010  Converse  lose your mind
  48. 48. Copyright  ©  2010  Converse  lose your mindtrade followers for charity
  49. 49. Copyright  ©  2010  Converse  lose your mindtrade followers for charityfollow back
  50. 50. Copyright  ©  2010  Converse  lose your mindtrade followers for charityfollow back Engage
  51. 51. Copyright  ©  2010  Converse  
  52. 52. Copyright  ©  2010  Converse  Digital,  
  53. 53. Copyright  ©  2010  Converse  Digital,  
  54. 54. Copyright  ©  2010  Converse  Digital,  
  55. 55. Copyright  ©  2010  Converse  Digital,  
  56. 56. Copyright  ©  2010  Converse  Digital,  
  57. 57. Copyright  ©  2010  Converse  Digital,  Doing a story on New Orleans Actors or need Actors as sources? (intitle:"actor * on twitter" OR intext:"bio * actor") intext:"location * Orleans" site:twitter.com
  58. 58. Copyright  ©  2010  Converse  Digital,   Page Profile
  59. 59. Copyright  ©  2010  Converse  Digital,  Private Groups on Facebook
  60. 60. Copyright  ©  2010  Converse  Digital,  LLC
  61. 61. Copyright  ©  2010  Converse  Digital,  LLC

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