Getting Brands to pay for your Destination's Marketing Campaign

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Destination Tourism Marketing Organizations have a unique opportunity to partner with established brands to create co-branded digital marketing campaigns.

This presentation takes viewers through the process that Tom Martin, http://HelpMyDMO.com used to convince Tabasco to join with him in promoting the family friendly side of Mardi Gras in New Orleans.

For more information, you can visit http://HelpMyCVB.com or http://ConverseDigital.com to reach Tom directly.

Published in: Business, Travel
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Getting Brands to pay for your Destination's Marketing Campaign

  1. 1. Copyright  ©  2010  Converse  Digital,  LLC
  2. 2. A man, an iPhone and a dream.
  3. 3. Copyright  ©  2010  Converse  Digital,  LLC
  4. 4. Beer Copyright  ©  2010  Converse  Digital,  LLC
  5. 5. Beer Beads Copyright  ©  2010  Converse  Digital,  LLC
  6. 6. Beer Beads B Copyright  ©  2010  Converse  Digital,  LLC
  7. 7. Beer Beads B Copyright  ©  2010  Converse  Digital,  LLC
  8. 8. Copyright  ©  2010  Converse  Digital,  LLC
  9. 9. Copyright  ©  2010  Converse  Digital,  LLC
  10. 10. the pitch +
  11. 11. Vaporware
  12. 12. What’s In It For ME?
  13. 13. Pick Your Partner Wisely
  14. 14. The Partnership Funnel
  15. 15. Micro-Sponsorships
  16. 16. Content IntegrationTabasco is here
  17. 17. Content IntegrationTabasco is here should have been here
  18. 18. Content Integration
  19. 19. Content Integration
  20. 20. The Big Idea
  21. 21. Other metrics...
  22. 22. Social Onboarding
  23. 23. Social Onboarding
  24. 24. Social Media Magic
  25. 25. Social Media Magic
  26. 26. Social Media Magic
  27. 27. Pricing Your Content
  28. 28. Pricing Your Content
  29. 29. Remember this folks
  30. 30. Remember this folks
  31. 31. Remember this folks
  32. 32. Copyright  ©  2010  Converse  Digital,  LLC

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