Getting Brands to pay for your Destination's Marketing Campaign

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Destination Tourism Marketing Organizations have a unique opportunity to partner with established brands to create co-branded digital marketing campaigns. …

Destination Tourism Marketing Organizations have a unique opportunity to partner with established brands to create co-branded digital marketing campaigns.

This presentation takes viewers through the process that Tom Martin, http://HelpMyDMO.com used to convince Tabasco to join with him in promoting the family friendly side of Mardi Gras in New Orleans.

For more information, you can visit http://HelpMyCVB.com or http://ConverseDigital.com to reach Tom directly.

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Transcript

  • 1. Copyright  ©  2010  Converse  Digital,  LLC
  • 2. A man, an iPhone and a dream.
  • 3. Copyright  ©  2010  Converse  Digital,  LLC
  • 4. Beer Copyright  ©  2010  Converse  Digital,  LLC
  • 5. Beer Beads Copyright  ©  2010  Converse  Digital,  LLC
  • 6. Beer Beads B Copyright  ©  2010  Converse  Digital,  LLC
  • 7. Beer Beads B Copyright  ©  2010  Converse  Digital,  LLC
  • 8. Copyright  ©  2010  Converse  Digital,  LLC
  • 9. Copyright  ©  2010  Converse  Digital,  LLC
  • 10. the pitch +
  • 11. Vaporware
  • 12. What’s In It For ME?
  • 13. Pick Your Partner Wisely
  • 14. The Partnership Funnel
  • 15. Micro-Sponsorships
  • 16. Content IntegrationTabasco is here
  • 17. Content IntegrationTabasco is here should have been here
  • 18. Content Integration
  • 19. Content Integration
  • 20. The Big Idea
  • 21. Other metrics...
  • 22. Social Onboarding
  • 23. Social Onboarding
  • 24. Social Media Magic
  • 25. Social Media Magic
  • 26. Social Media Magic
  • 27. Pricing Your Content
  • 28. Pricing Your Content
  • 29. Remember this folks
  • 30. Remember this folks
  • 31. Remember this folks
  • 32. Copyright  ©  2010  Converse  Digital,  LLC