Copyright	  ©	  2010	  Converse	  Digital,	  LLC
A man, an iPhone    and a dream.
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Beer       Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Beer Beads         Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Beer Beads B         Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Beer Beads  B         Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
the pitch +
Vaporware
WIIFM Strategy                                          	  	  	    	          	    	         	    	     	         	       ...
Picking Your Partner
Picking Your Partner	     	  	          	  	            	          	  	            	                	        	            ...
The Partnership Funnel  	    	         	  	              	            	              	              	  	    	             ...
Micro-Sponsorships     	              	          	       	 	              	               	  	         	    	    	 	      ...
Content PlanningTabasco is here
Content PlanningTabasco is here should have  been here
Content Planning
Content Planning
Content Planning
What are the right Metrics    	                   	              	          	  	         	    	    	    	  	              ...
What are the right Metrics
What are the right Metrics  	    	              	  	    	                                    	              	    	    	   ...
You can tweet that
What are the right Metrics
What are the right Metrics
Pricing Your Content      	  	               	  	         	    	      	              	            	               	 	     ...
Pricing Your Content      	  	               	  	         	    	      	              	            	               	 	     ...
Tools      	                         	                    	                 	     	              	          	             ...
Who’s The Right Salesperson
Who’s The Right Salesperson       	  	    	     	    	  	      	     	                 	   	             	                ...
Copyright	  ©	  2010	  Converse	  Digital,	  LLC
DMAI Conference New Orleans - Tom Martin Presentation
DMAI Conference New Orleans - Tom Martin Presentation
DMAI Conference New Orleans - Tom Martin Presentation
DMAI Conference New Orleans - Tom Martin Presentation
DMAI Conference New Orleans - Tom Martin Presentation
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DMAI Conference New Orleans - Tom Martin Presentation

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Tom Martin's presentation to the 2011 DMAI Conference in New Orleans -- discussing how he convinced multiple brands to sponsor his content marketing programs including a tourism program for Mardi Gras.

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DMAI Conference New Orleans - Tom Martin Presentation

  1. 1. Copyright  ©  2010  Converse  Digital,  LLC
  2. 2. A man, an iPhone and a dream.
  3. 3. Copyright  ©  2010  Converse  Digital,  LLC
  4. 4. Beer Copyright  ©  2010  Converse  Digital,  LLC
  5. 5. Beer Beads Copyright  ©  2010  Converse  Digital,  LLC
  6. 6. Beer Beads B Copyright  ©  2010  Converse  Digital,  LLC
  7. 7. Beer Beads B Copyright  ©  2010  Converse  Digital,  LLC
  8. 8. Copyright  ©  2010  Converse  Digital,  LLC
  9. 9. Copyright  ©  2010  Converse  Digital,  LLC
  10. 10. the pitch +
  11. 11. Vaporware
  12. 12. WIIFM Strategy
  13. 13. Picking Your Partner
  14. 14. Picking Your Partner
  15. 15. The Partnership Funnel
  16. 16. Micro-Sponsorships
  17. 17. Content PlanningTabasco is here
  18. 18. Content PlanningTabasco is here should have been here
  19. 19. Content Planning
  20. 20. Content Planning
  21. 21. Content Planning
  22. 22. What are the right Metrics
  23. 23. What are the right Metrics
  24. 24. What are the right Metrics
  25. 25. You can tweet that
  26. 26. What are the right Metrics
  27. 27. What are the right Metrics
  28. 28. Pricing Your Content
  29. 29. Pricing Your Content
  30. 30. Tools
  31. 31. Who’s The Right Salesperson
  32. 32. Who’s The Right Salesperson
  33. 33. Copyright  ©  2010  Converse  Digital,  LLC

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