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Conversationagency

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Transcript

  • 1. The ConversationAgency Advanced Marketing beyond communication
  • 2. The current communication model is broken.
  • 3. Years of disruptive advertising/marketing have left a toll.
  • 4. And businesses have problems connecting with people.
  • 5. Because people are in control.
  • 6. Coupled with changing demands, desires and needs.
  • 7. Disenchanted. Disengaged. Disrespected.
  • 8. Most businesses are not prepared for this revolutionary change.
  • 9.  
  • 10. Going back to the roots.
  • 11. Markets have always been about conversations and relationships.
  • 12. Markets are relationships: Direct, human, helpful.
  • 13. Advanced Marketing is not disruptive. Annoying. Overwhelming.
  • 14. Advanced Marketing is about extending a hand.
  • 15. How do you get ready for the advanced marketing reality?
  • 16. Listening is the sincerest form of flattery.
  • 17. Technology helps us listen to conversations that affect your business and ROI.
  • 18. Become part of the community.
  • 19. Stay away from corporate speak.
  • 20. Be authentic.
  • 21. Don’t hide behind the corporate mask.
  • 22. Be yourself.
  • 23. People want to speak to people. Not corporations.
  • 24. Stay away from overt sales pitches .
  • 25. Advanced Marketing is based in trust.
  • 26. Cultivate brand communities.
  • 27. Empower people with knowledge.
  • 28. Develop deeper relationships with people.
  • 29. People spend money with businesses that converse with them in an authentic way.
  • 30. Being part of an authentic conversation solves the advertising clutter problem.
  • 31. Paid Media vs. Earned Media.
  • 32. Advanced Marketing helps businesses spend their budget more efficiently.
  • 33. Advanced Marketing allows you to connect with people in innovative ways.
  • 34. Organizations have to adjust to this advanced marketing reality.
  • 35. Every organization is different: Different challenges, different opportunities, different approaches.
  • 36. We’ve transformed businesses and organizations before.
  • 37. Changes don’t happen overnight. We help you adjust to the advanced marketing reality.
  • 38. love this blue wall. Spam! :)
  • 39. The ConversationAgency www.conversationagency.com [email_address]