conversated mediaUrban Dictionary isn’t just a dictionary website, it’s a definition destination, withover 5 million slang...
conversated media                                           Define Your Friends (DYF) Program                             ...
conversated mediaHomepage Skin with 300x250
conversated mediaCustom Definition Landing Page
conversated media                              Define Your Friends 500x250Define Your Friends 300x600
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Sponsored Word of the Day (WoD) & Define Your Friends (DYF) Program

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A conversational media program for the CBS Film "The Mechanic" created by Conversated Media on behalf of UrbanDictionary.com.

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Sponsored Word of the Day (WoD) & Define Your Friends (DYF) Program

  1. 1. conversated mediaUrban Dictionary isn’t just a dictionary website, it’s a definition destination, withover 5 million slang words and phrases. If you’ve heard it on the street, chancesare you’ll find it at urbandictionary.com Sponsored Word of the Day (WoD) Program UrbanDictionary has the ear of over 1.4MM people that subscribe to its WoD. Tapping into the sponsored WoD program will ensure that UrbanDictionary’s audience of millions will know that a “mechanic” fixes more then just vehicles... he fixes “problems”. The sponsored WoD program will last 3 days (12/28-12/30, we’re flexible with dates): i) Dec 28th we’ll send out the Mechanic definition to our 1.4MM subscribers: ·785K Facebook Fans: the FB share will contain movie trailer & link to custom definition page Branded Homepage ·36K Twitter Followers: the Tweet will link to custom definition page ·250K Email subscribers: the email will contain Mechanic advertisement ·350K UrbanDictionary Homepage Visitors: Mechanic will be the featured definition on Dec. 28th, and remain on the homepage for approx. 6 days ii) Dec 28th we’ll launch a 3 day Mechanic homepage roadblock, consisting of a site-skin and 300x250. (see example top left) iii) Dec 28th we’ll launch a custom definition page for Mechanic, complete with embedded movie trailer and site-skin. (see example bottom left) iv) Dec 28th-30th we’ll deliver 1MM rich media ad impressions (300x250 & 160x600) for Mechanic on the interior pages of UrbanDictionary, where over half of our traffic enters the site. Ideally we’d like to work with LBi to Custom Definition Page create units that are unique to UrbanDictionary with an emphasis on defining Mechanic.Let’s define success together! Conversated MediaGet in touch: tylerjames@conversated.com Creating conversations that matter | conversated.com
  2. 2. conversated media Define Your Friends (DYF) Program In Feb. 2010 an astonishing Internet meme broke out that Brand-able Theme involved millions of people simultaneously updating their Facebook status with the definition of their names as defined on UrbanDictionary. In addition people were Social Sharing: posting the definitions of their friends’ names on their Click to Copy and friends’ walls too. UrbanDictionary’s traffic more than post to a friend’s quadrupled as a result over a 4 day span! Facebook Wall One thing became clear... people get a kick out of defining themselves & others with the comedic slang found on UrbanDictionary! Customizable That’s why we’re excited to bring the Define Your Friends Definitions (DYF) program to market for the 1st time! and Images Introducing the DYF Ad-units: (see examples on left) Eg. 1) 300x600 Homepage DYF Unit Eg. 2) 500x250 Interior Page DYF Unit The execution of the DYF campaign will involve: i) 300x600 DYF unit on Homepage (100% share of voice) 300x600 Homepage DYF Unit for 2.3MM impressions (delivered approx. 1/3-1/11). ii) 500x250 DYF unit on Interior Pages for 1MM impressions (delivered evenly approx. 1/3-1/11). iii) Customized definition pages will be constructed for each DYF definition. iv) UrbanDictionary will engage with its Facebook Fans (785K) & Twitter Followers (36K) encouraging them to get involved in the campaign and define their friend’s “Badassness”. v) Users will post DYF links to their friends Facebook walls. When their friend clicks on the link it will take them to the 500x250 Interior DYF Unit appropriate customized definition page, which will in turn invite the friend to define their friends! If necessary, we can change the theme “Badassness”, along with the associated definitions, to suit your larger campaign’s creative theme.Let’s define success together! Conversated MediaGet in touch: tylerjames@conversated.com Creating conversations that matter | conversated.com
  3. 3. conversated mediaHomepage Skin with 300x250
  4. 4. conversated mediaCustom Definition Landing Page
  5. 5. conversated media Define Your Friends 500x250Define Your Friends 300x600

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