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Groupon & Convers8

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How Groupon could use Convers8....

How Groupon could use Convers8....

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    Groupon & Convers8 Groupon & Convers8 Presentation Transcript

    • ENABLING THE SOCIAL WEB WITH Convers8Convers8 1
    • ADD THE SOCIAL WEB ONGROUPON Innoveren met social media 15-11-2011 p.2 Convers8
    • AND MOBILIZE NETWORKS Innoveren met social media 15-11-2011 p.3 Convers8
    • IN EVERY CITY WORLDWIDE Innoveren met social media 15-11-2011 p.4 Convers8
    • THE SOCIAL WEB IS READYWhat is Groupon going to do with it? Innoveren met social media 15-11-2011 p.5 Convers8
    • HOW GROUPON.NL WORKS Push update Innoveren met social media 15-11-2011 p.6 Convers8
    • HOW GROUPON.NL COULD WORKGet information Name, avatar, friends, status Push update, events, message s Innoveren met social media 15-11-2011 p.7 Convers8
    • CONVERS8With Convers8, Groupon can acces a social network to get information of and write information to a profile on behalf of the Groupon user*.* when the Groupon user gives permission Innoveren met social media 15-11-2011 p.8 Convers8
    • ENABLING THE SOCIAL WEB How to enable the social web on Groupon.nl Innoveren met social media 15-11-2011 p.9 Convers8
    • Current way of registering a userInnoveren met social media 15-11-2011 p.10 Convers8
    • 1 Current way 2 of registering 3 13 a user 4 5 6 7 8 9 10 11 A lot of 12 14 Processfields to 13 can be fill out More Will I faster granular remember? Resulting in more conversions Innoveren met social media 15-11-2011 p.11 Convers8
    • Choose network of preference 2 CLICKs = Convers8 way of registering a user Enabling user to log in with a familiar systemInnoveren met social media 15-11-2011 p.12 Convers8
    • A popup of Facebook appears Only once! Trust Groupon to act on your behalfInnoveren met social media 15-11-2011 p.13 Convers8
    • Variables available forcustomization Registration done in between 15 and 45 seconds Easy because no typing is neededInnoveren met social media 15-11-2011 p.14 Convers8
    • Implemented the Hyves login method More than 50% directly choose to login with Direct Hyves adoption of Dutch crowdInnoveren met social media 15-11-2011 p.15 Convers8
    • NOW THE SOCIAL WEB IS ENABLED What issues and questions can be solved? Innoveren met social media 15-11-2011 p.16 Convers8
    • KEY QUESTIONS TO BE SOLVED 1. Increase credibility  Issue: People perceive the offered deals as unreal  Question: How can we become more real (credible) to web visitors? 2. Increase viral distribution  Issue: Social networks provide great opportunity to spread the word  Question: How can we leverage word of mouth over social networks better? Innoveren met social media 15-11-2011 p.17 Convers8
    • INCREASE CREDIBILITY How can Groupon become more real (credible) to web visitors? Innoveren met social media 15-11-2011 p.18 Convers8
    • User is logged in Let’s use the data available to create a great experienceInnoveren met social media 15-11-2011 p.19 Convers8
    • Show real persons who did this before Show See who authenticity joined a dealInnoveren met social media 15-11-2011 p.20 Convers8
    • Show friends who did this before See who of Show connectedness your friends of deal with joined the friends dealInnoveren met social media 15-11-2011 p.21 Convers8
    • Give Groupon a Make city face manager transparent Someone to talk toInnoveren met social media 15-11-2011 p.22 Convers8
    • Perceived distance gap Show he can closes talk too Trust buildsInnoveren met social media 15-11-2011 p.23 Convers8
    • Why not the wholeorganisation? Innoveren met social media 15-11-2011 p.24 Convers8
    • See employees are just normal personsInnoveren met social media 15-11-2011 p.25 Convers8
    • See they are concerned with you Innoveren met social media 15-11-2011 p.26 Convers8
    • When visitors trust us 2. INCREASE VIRAL DISTRIBUTION How can we leverage word of mouth over social networks better?Innoveren met social media 15-11-2011 p.27 Convers8
    • Interesting offer! My friends need to know this!Innoveren met social media 15-11-2011 p.28 Convers8
    • Your Get the Write in friends’ message language across your own words Switch on networks with a click Manage easily See others shared it too Lower chance of social mistakeInnoveren met social media 15-11-2011 p.29 Convers8
    • How it looks like on Facebook Friends tune in on your update stream Follow the linkInnoveren met social media 15-11-2011 p.30 Convers8
    • VIRAL REACH CALCULATION • connections average profile250 • 20% clicks through What if we50 could breed • 10% registers / sale generations 5 word of mouth? • 40% shares 2BREED CALCULATION *QUICK AND DIRTY Innoveren met social media 15-11-2011 p.31 Convers8
    • VIRAL AFTER SALE Inviting friends personallyInnoveren met social media 15-11-2011 p.32 Convers8
    • ‘Personal’chat of citymanager to you Succesfully registered your deal Experience it together Innoveren met social media 15-11-2011 p.33 Convers8
    • Confirm who will be invited Inviting friends personally Personal message to friends with personal keyInnoveren met social media 15-11-2011 p.34 Convers8
    • What objectives did we anticipate upon?1. Increase 2. Increase trust buzzInnoveren met social media 15-11-2011 p.35 Convers8
    • ADD THE SOCIAL WEB ONGROUPON Innoveren met social media 15-11-2011 p.36 Convers8
    • AND MOBILIZE NETWORKS Innoveren met social media 15-11-2011 p.37 Convers8
    • IN EVERY CITY WORLDWIDE Innoveren met social media 15-11-2011 p.38 Convers8
    • Convers8 Mobilizing networksInnoveren met social media 15-11-2011 p.39 Convers8