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Wordpress Dozen: Tips, Tools and Plugins by Sue Polinsky
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Wordpress Dozen: Tips, Tools and Plugins by Sue Polinsky


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from ConvergeSouth 2013

from ConvergeSouth 2013

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  • 1. 2013 WordPress Dozen: Tips, Tools and Plugins Sue Polinsky, ConvergeSouth 2013
  • 2. Disclaimer This presentation contains graphics, text and trademarks that are the property of their respective owners. No rights in this presentation are transferred. Some of us are married to lawyers. Get the PDF at 10/18/2013
  • 3. Today’s Tips, Tricks & Tools 1. 2. 3. 4. 5. 6. Install WP Securely Use Custom Logins Kill “admin” Free themes Child Themes Remote Security 7. 8. 9. 10. 11. 12. Frameworks Plugins Rock Plugin heaven Plugin hell Sell Safely Backup Code is poetry. 10/18/2013
  • 4. SECURITY OVERVIEW Brad Williams, WebDevStudios 10/18/2013
  • 5. BE SCARED! 10/18/2013
  • 6. BE VERY SCARED! Guess where most malware sites originate! 10/18/2013
  • 7. LET’S GET TO IT Items marked with a red star mean that if you are not an uber-geek, server geek, WordPress developer, or Unix-smart, hire someone who is. Or lean on a friend. Not all site owners can perform all the tips, tricks, and tools shown today. 10/18/2013
  • 8. 1 - INSTALL WORDPRESS SECURELY DO NOT…     DO… use one-click WordPress installs use the 5-minute WP install use the cheapest web host you can find update from public wifi (if you do, change your pass)      update plugins & themes update WordPress core ask a geek if you’re not sure BACKUP first BACKUP routinely 10/18/2013
  • 9. 2 - USE CUSTOM LOGIN LINKS Custom login link Using So are the hackers. Ask a geek to program a more secure URL for your login. Also consider Better WP Security plugin (with several security options). 10/18/2013
  • 10. 2 – USE STRONG PASSWORDS Use a strong password. Mix letters, characters, and numbers. BAD: “suerocks” BETTER: “$u3-r0ck$!” (see how that looks like “suerocks”?) Get three strong passwords and rotate them through all your logins! 10/18/2013
  • 11. 3 – KILL “admin” Demoting the admin user is good. Deleting the admin user is much better. How to delete admin 1. Create a new account with a unique name. 2. Set it to administrator. 3. Log out, log in with the new account. 4. Go to All Users and delete the admin account. 10/18/2013
  • 12. 3 - TWO-FACTOR AUTHENTICATION When logging in from an unfamiliar device, force a txt verification to your phone to authenticate your login. Consider this security for Google & FB logins. Plugin: Consider Google Authenticator 10/18/2013
  • 13. 3 - USE A GOOD GREAT WEB HOST You get what you pay for. Do you know? 1. How much you pay for hosting versus how much angst you’d be in if the site were lost or your server blacklisted? 2. How many of the host’s sites are blacklisted for malware? 3. What version of server software they use or how often they update it? 4. Who has access to account credentials? 10/18/2013
  • 14. 4 – BEWARE FREE WORDPRESS THEMES You get what you pay for.    The Internet used to be free & we trusted downloads For-pay themes are called “Premium” If you have a business or important personal site:     BUY A THEME from a trusted source & update it DESIGN YOUR THEME in Photoshop and… HIRE A GOOD FRONT-END DEVELOPER to build it Make sure it’s RESPONSIVE (phones, tablets) 10/18/2013
  • 15. 4 - FREE THEMES CAN BE EVIL Use trusted theme developers Of the 10 sites reviewed: 1. 2. 3. Safe = 1 Iffy = 1 Avoid = 8 10/18/2013
  • 16. 4 –TRUSTED THEME DEVELOPERS     New WP themes have more features than most people can/will use. New themes have complex features and example data Buy a theme, install properly, and update. Be wary of custom frameworks 10/18/2013
  • 17. 5 - USE A CHILD THEME Buy a theme. Install it. Customize it. Update the theme and lose all your customization. 1. 2. THE SOLUTION IS A CHILD THEME    Buy themes that work with child themes. Install the theme as a child theme. Update the parent when the theme is updated    (OBTW, are you checking for updates?) Customizing happens in the child theme. Better premium themes support child themes. 10/18/2013
  • 18. 6 – USE REMOTE SECURITY There are services that monitor your WordPress site and check for link injections & other bad things. Consider     Free or Pro Version of Be alerted to malware/hacks Pro version = $90/year (1 site) Free version = checks WP core install, find out where the last login came from, if site is hacked can change passes, keys. 10/18/2013
  • 19. 6 – SECURITY AND FILE PERMISSIONS *Set the file and folder permissions (or at least know what it means) 10/18/2013
  • 20. 7 – FRAMEWORKS & FEATURES New themes contain new standard features.  Menu styles and shapes  Fancy sliders (Revolution, Viewport)  Shortcodes (learn or die!)  Page snippets  Custom post types  New page templates  Integration with online services  Woocommerce or other ecommerce integration Frameworks manage these features. 10/18/2013
  • 21. 7 – CUSTOM FRAMEWORKS Frameworks are core systems that make it easy to do fancy things.     Most custom frameworks are, well, custom. Major WP updates mean you need to update your theme first (use a child theme!). Some framework updates break older features. Frameworks prevent you from switching to other themes easily. 10/18/2013
  • 22. 7 – TWITTER BOOTSTRAP FRAMEWORK 10/18/2013
  • 23. 7 – BOOTSTRAP CSS FRAMEWORK Bootstrap is a free collection of tools for creating websites and web applications. A goal is to standardize some popular online tools.  Bootstrap is a popular mobile front-end framework      Used by NASA and MSNBC sites Bootstrap is Open Source ( Encourages consistency across Internet tools You can buy Bootstrap-built premium themes but the purpose is to build on its core framework Bootstrap also had a major upgrade recently that cannot be applied to older Bootstrap sites 10/18/2013
  • 24. 7 – FRAMEWORK FEATURES: SHORTCODES     Shortcodes are buttons you click to format on-screen cool tools. The most common example is buttons. WordPress has built-in shortcodes Built-in WordPress shortcodes [audio] [caption] [embed] [gallery] [video] 10/18/2013
  • 25. 7 –EXAMPLE YOUTUBE SHORTCODES 10/18/2013
  • 26. 7 – COMMON SHORTCODES 10/18/2013
  • 27. 8 – PLUGINS ROCK WHEN THEY WORK 1. 2. 3. When was the plugin written? When was the plugin last updated? Does it work with the latest version of WP? 10/18/2013
  • 28. 9 – COOL KIDS PLUGINS 10/18/2013
  • 29. 9 – PLUGIN “HEAVEN” RULES Use Trusted Plugins Use Few Plugins Update Plugins Delete Plugins Buy Plugins 10/18/2013
  • 30. 10 – PLUGIN HELL Free plugins eventually break your site. Sally builds a plugin you like & install. Sally goes on to other things. You update WordPress and can’t log into your site. Welcome to Plugin Hell! Trusted Updates • How long have they been around? • Last time plugin was updated? Examples • iThemes • Woo • Others 10/18/2013
  • 31. 11 – SELL MORE SAFELY ONLINE    WooCommerce is becoming a popular WP ecommerce plugin and is integrated with many premium themes. WooCommerce is audited by Sucuri. It’s free. Pretty full ecommerce features & dozens of extras. 10/18/2013
  • 32. 11 – ECOMMERCE OPTIONS      For a few items, consider Jotform + PayPal (lots of new integrations) iThemes - big splash with “Exchange” Simple Ecommerce using PayPal or Stripe (free or pro) Do you want to host ecommerce ON your site? A full-service WP store? Try Shopify. There are lots of ecommerce plugins. Choose wisely. 10/18/2013
  • 33. 12 - BACKUP. PERIOD.  Backup on a schedule.    Backup before making changes. Know what your hosting company backs up.   Send a copy of your backup to your cloud server. WordPress has parts & pieces. Know if they guarantee their backups.  If the server melts down, can they reinstall your site? Cloud backup works with Dropbox, iCloud, Skydrive, and others. 10/18/2013
  • 34. 12 – BACKUP PREMIUM TOOLS  Backup Buddy is a plugin for scheduled backups including backup to cloud. Not cheap, but what’s your site worth?  VaultPress High quality, trusted backup solution. 10/18/2013
  • 35. Find Me Online          Dr. Sue Polinsky President, TechTriad, Inc. Phone: 336-852-4321 Email: Twitter: @suepolinsky, techtriad Facebook: Facebook: Google+: LinkedIn: suepolinsky 10/18/2013