Social Media Time Management by Dorien Morin-van Dam

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from 2013 ConvergeSouth

from 2013 ConvergeSouth

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  • 1. Social Media Time Management 1
  • 2. ‘How to manage your business and your social media, and still have a life!’ @MoreInMedia 2
  • 3. “What is my Marketing Budget?” @MoreInMedia 3
  • 4. Social Media Management Options Outsource Time + In-House (team) DIY (owner) ++ @MoreInMedia +++ 4
  • 5. ‘Combining Outsourcing with In-House and/or DIY Social Media Management is a WINWIN combination.’ @MoreInMedia 5
  • 6. OUTSOURCE            Web Design Web Maintenance Graphic Design Social Media Strategic Planning Social Media Management CRM Content Creation Blogging Email Marketing Video Marketing …and more @MoreInMedia If you can allocate > 20% of your Marketing Budget to social media services, you can afford to outsource some of your social media marketing. 6
  • 7. In-House Staff/Team Communications  Planning & Development Sessions  Tech Skills Development of Staff  Equipment & Software Updates  Social Media Training  Continued Adjustment and Analysis  @MoreInMedia 7
  • 8. DIY Solopreneur = Your Time Solopreneur = Your Responsibility  Solopreneur = No Delegation  Daily Task Scheduling  Social Media Know How  Technical Know How  On Going Industry Training   @MoreInMedia 8
  • 9. Organizing 9
  • 10. Start With Strategic Planning @MoreInMedia 10
  • 11. Goals @MoreInMedia 11
  • 12. Who Do You Want To Be? @MoreInMedia 12
  • 13. (Passive) Listener (Active) Explorer (Brand) Engager (Thought) Leader Monitor Monitor Monitor Monitor Monitor Monitor Respond Respond & Initiate Monitor Respond Initiate Create Analyze Analyze Analyze Analyze @MoreInMedia 13
  • 14. What is your Social Media Voice? @MoreInMedia 14
  • 15. This cute kitten wishes you a Happy Friday! I am AWESOME! I am going to have the best day evahhhhhhhhhhhh! Cof f ee done! H ow are YOU doi n’ ? Yo, peeps! What’s up? Have a great one, you hear?! Good Morning. How are you feeling today? ♥♥♥ @MoreInMedia I had a terribly RUDE customer come into our store yesterday! I hope today is 15 better :(
  • 16. Where Will You Be? @MoreInMedia 16
  • 17. YOUR WEBSITE @MoreInMedia 17
  • 18. Strategy 1. 2. 3. 4. Plan Prioritize Outsource Manage @MoreInMedia 18
  • 19. Tools 19
  • 20. Balancing Act Content Creation Audience Development Reciprocity Initiating & Responding Monitoring & Scheduling @MoreInMedia 20
  • 21. @MoreInMedia 21
  • 22. Listening Tools  HootSuite  SocialSprout  Google Alerts  Talk Walker  Social Mention @MoreInMedia 22
  • 23. Automation Tools  HootSuite  SocialSprout  BufferApp  Triberr  Post Planner @MoreInMedia 23
  • 24. Scheduling Tools Facebook Scheduler  BufferApp  HootSuite  SocialSprout  SocialOomph  TweetDeck  @MoreInMedia 24
  • 25. Measuring Tools Google Analytics  Twitter Analytics  Pinterest Analytics  Facebook Insights  Klout  PeerIndex  Kred  @MoreInMedia 25
  • 26. Engaging Tool @MoreInMedia 26
  • 27. Content Creation & Curation 27
  • 28. Create  Original  Unique  Branded  Customized …Content @MoreInMedia 28
  • 29. Content Photographs, Graphics & Video Web Content and Blog Articles Posts for Social Sites @MoreInMedia 29
  • 30. Creation Tools           Smart Phone PicMonkey PicStitch Piktochart Screenr Capture Snipping Tool Monthly Theme Brain Power Team Work @MoreInMedia 30
  • 31. @MoreInMedia 31
  • 32. Curate  Interesting  Newsworthy  On Topic  Engaging  Trending …content @MoreInMedia 32
  • 33. Curating Tools         Feedly Learnist Triberr Twitter Lists Embedding Content Cross Platform Promoting Facebook Newsfeed Smart Phone @MoreInMedia 33
  • 34. @MoreInMedia 34
  • 35. Balancing Act 35
  • 36. Personal vs. Business CEO/Owner Personal Accounts Brand/Company Business Accounts LinkedIn  Instagram  Twitter  G+profile LinkedIn Page G+Page Facebook Page Twitter Etc.  @MoreInMedia 36
  • 37. Maintain vs. Build      Create Social Media Profiles Post 1-2 times/day Auto Post Update Website when Needed Write 1 blog post/week       Updates Social Media Profiles often Post 2-4 times/day Organic Postings Engage Build Audience Write 2-4 blog posts/week @MoreInMedia 37
  • 38. Working In vs. Working On     9-5 PM Office location Direct, often face-toface contact with clients The workday ends     @MoreInMedia 24 hours/day Mobile Indirect, online contact with people you might never meet Never done 38
  • 39. Task Management 39
  • 40. Establish Routines Know how long each task takes  Create daily task list  Delegate tasks & Work as a team  Block time  Avoid distractions  Avoid interruptions  @MoreInMedia 40
  • 41. Establish Calendars ADD Appointments  Office Hours  Social Media Tasks  Content Creation  Deadlines  Team Assignments  @MoreInMedia 41
  • 42. Editorial Calendar Monthly Theme  Weekly Theme  Seasonal Posts  Product Launches  Blog Post Due Dates  Events  Team Projects  @MoreInMedia 42
  • 43. Use A Posting Schedule @MoreInMedia 43
  • 44. Keep Deadlines  Daily Tasks  Create Content  Team Projects  Posting @MoreInMedia 44
  • 45. Unplug & Unwind 45
  • 46. Weekend vs. Weekday Monitor  Respond  Initiate  Organic Post  Create  Plan Monitor  Respond  Auto-Post  Write & Plan – optional   @MoreInMedia 46
  • 47. Keep Social Fun Create Facebook Family Groups  Pin for fun!  Connect with old friends OR  Turn off your notifications  Turn off your phone  @MoreInMedia 47
  • 48. Multiple Admins Trade weekend monitoring  Create ‘on-call’ schedule  Divide and conquer as a team  @MoreInMedia 48
  • 49. Social Sitter Service ‘Short Term Social Media Management’ (for vacations, sick days or weekends) @MoreInMedia 49
  • 50. Expectations 50
  • 51. You Get Out What You Put In, and more… @MoreInMedia 51
  • 52. Long Term Investment @MoreInMedia 52
  • 53. Results 53
  • 54. Online Growth & Branding = Excellent ROI + Brand Recognition @MoreInMedia 54
  • 55. Business Growth @MoreInMedia 55
  • 56. Happy Family @MoreInMedia 56