Social Media
#CS2013
October 11, 2013
New in Social
Hot. Trends. Now.
Social Trends
 Content

Shorter. Micro. Faster

Engagement tools= 15 to 3 second rule
 Vine,

 Hail

Instagram, SnapCh...
Content Even Went Micro
Integration: Social Feeds
Instagram= InstaEngagement
7

What’s Changing in Social
-

Community Manager’s Role
Better Integration
Social Gifting & Offers
8

The Future!! What’s Next
Tomorrow
Best Ways To Stay On Top of
Social Trends
 Do

what we are doing here
 Attend webinars
 Find brands, people, causes, et...
C O N F I D E N
T I A L

10

How to Perform Better In Social
Have A Strategy
Identify What Your Social Media
Efforts Trying To Do
•
•
•
•
•

To Increase fan participation
Make your brand experience t...
Voice
 Utilize

the best listening tools for your topic
or organization
 Tracking- How to measure the ROE and ROI
& deci...
Developing The Voice
 Think

what you want from a page
 Treat fans like it is opening day
 Be playful, but not confusin...
What
#DoesntorDidntWork
C O N F I D E N
T I A L

16

Ways to Improve
Learnings For You
To Take Home
18

Questions
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New in Social Media by Kelly O'Brian

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ConvergeSouth 2013

Published in: Marketing, Business, Technology
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New in Social Media by Kelly O'Brian

  1. 1. Social Media #CS2013 October 11, 2013
  2. 2. New in Social Hot. Trends. Now.
  3. 3. Social Trends  Content Shorter. Micro. Faster Engagement tools= 15 to 3 second rule  Vine,  Hail Instagram, SnapChat to the #Hashtag  Social Engagment/Gamification= linking to loyalty  Smarter analytics & insights (better for local)  Embedding
  4. 4. Content Even Went Micro
  5. 5. Integration: Social Feeds
  6. 6. Instagram= InstaEngagement
  7. 7. 7 What’s Changing in Social - Community Manager’s Role Better Integration Social Gifting & Offers
  8. 8. 8 The Future!! What’s Next Tomorrow
  9. 9. Best Ways To Stay On Top of Social Trends  Do what we are doing here  Attend webinars  Find brands, people, causes, etc. that match you and see how they engage  Read Mashable  Become a developer
  10. 10. C O N F I D E N T I A L 10 How to Perform Better In Social
  11. 11. Have A Strategy
  12. 12. Identify What Your Social Media Efforts Trying To Do • • • • • To Increase fan participation Make your brand experience top of mind Drive general awareness of offerings Take fan awareness to their levels Drive fans to places
  13. 13. Voice  Utilize the best listening tools for your topic or organization  Tracking- How to measure the ROE and ROI & decide when to revamp your strategies  Determine when to leverage new tools  Improve or boost your reach on platforms  Responding to events in your area  Moderate
  14. 14. Developing The Voice  Think what you want from a page  Treat fans like it is opening day  Be playful, but not confusing or off brand  Change voice for customer service issues
  15. 15. What #DoesntorDidntWork
  16. 16. C O N F I D E N T I A L 16 Ways to Improve
  17. 17. Learnings For You To Take Home
  18. 18. 18 Questions
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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