The O.P.E.N. Way to Social Media Excellence by Chris Craft
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  • 1. @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Chris Craft ConvergeSouth 2013 Greensboro, NC
  • 2. What are today’s goals? @ChrisQueso’s O.P.E.N. Way To Social Media Excellence 1. To learn how to make the most out of your opportunities to engage on social media 2. To help you leverage your content and social media in the pursuit of your passion 3. To show you how to educate yourself and others through social media 4. To show you how to organically grow your network and influence through social media
  • 3. A little about me @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Proud Husband and Father Dedicated Team Leader Author & Branding Geek Proud Texan (in Georgia) Proud Tiger & Yellow Jacket
  • 4. Component 1: Opportunity @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Opportunity: (an awesome noun) a set of circumstances that makes it possible to do something
  • 5. Types of Opportunities @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Wild Cards/Random Opportunities and… Snowball Opportunities
  • 6. My Wild Card That Snowballed @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Responding to one tweet resulted in: -Being quoted in ROI -Guest blogging -Speaking -More business -A mentor for life
  • 7. Component 2: Passion @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Passion: (a lovely noun) an object of desire or deep interest
  • 8. Your Passion and Purpose @ChrisQueso’s O.P.E.N. Way To Social Media Excellence What is your overall goal for engaging on social media? Fun, business, research? Passion is the glue of the O.P.E.N. Way Your passion must shine through your content & social media engagement
  • 9. A.C.T.I.O.N. @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Active Change That Ignites Our Now Go beyond knowing your passion. Get out there and make it happen! A.C.T.I.O.N. is deliberate practice. You can’t leave much up for chance.
  • 10. A.C.T.I.O.N. @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Active Change That Ignites Our Now Take A.C.T.I.O.N. by creating and sharing compelling content!
  • 11. Component 3: Education @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Learning never ends. Link your education to your passion. It’s better that way. -Listen (learn) -Engage (build relationships) -Nurture (educate yourself & others)
  • 12. Component 3: Education @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Listen! How can you learn if you’re busy talking? -Quora -Twitter -Hootsuite / Sprout Social -Radian6
  • 13. Component 3: Education @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Listen/Engage/Nurture : Quora -The Best Q&A Network. Learn about almost anything. -Community that truly cares about the spreading of knowledge! -Accountability & Authority
  • 14. Component 3: Education @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Listen/Engage/Nurture : Twitter -The news feed of the Digital Age -Search and Listening Tips -Don’t come empty handed. Engage with content!
  • 15. Component 4: Networking @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Nurture/Network : LinkedIn -More than a network for finding a new job! -LinkedIn is a place to share career-changing content. -Social Proof & Authority
  • 16. Component 4: Networking @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Gives legs to the previous components Old-school networking is necessary! Modern networking accelerates the growth of your platform. Relationships are real! We are humans, not avatars.
  • 17. Thank You! @ChrisQueso’s O.P.E.N. Way To Social Media Excellence
  • 18. Let’s Connect! @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Chris Craft NaoIsNow.com chris@naoisnow.com @ChrisQueso Enjoy the book! openroutine.com