@ChrisQueso’s

O.P.E.N. Way To Social Media
Excellence

Chris Craft
ConvergeSouth 2013
Greensboro, NC
What are today’s goals?
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

1. To learn how to make the most out of you...
A little about me

@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Proud Husband and Father
Dedicated Team Leader
Au...
Component 1: Opportunity
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Opportunity: (an awesome noun) a
set of ci...
Types of Opportunities
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Wild Cards/Random
Opportunities
and…

Snowba...
My Wild Card That Snowballed
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Responding to one
tweet resulted in:
-...
Component 2: Passion
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Passion: (a lovely noun) an object
of desire o...
Your Passion and Purpose
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

What is your overall
goal for engaging on
...
A.C.T.I.O.N.

@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Active Change That Ignites Our Now
Go beyond knowing ...
A.C.T.I.O.N.

@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Active Change That Ignites Our Now

Take A.C.T.I.O.N....
Component 3: Education
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Learning never ends.

Link your education to ...
Component 3: Education
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen!

How can you learn if
you’re busy tal...
Component 3: Education
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Listen/Engage/Nurture : Quora

-The Best Q&A...
Component 3: Education
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Listen/Engage/Nurture : Twitter

-The news f...
Component 4: Networking
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Nurture/Network : LinkedIn

-More than a ne...
Component 4: Networking
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Gives legs to the previous
components
Old-s...
Thank You!

@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Let’s Connect!

@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

Chris Craft
NaoIsNow.com
chris@naoisnow.com
@ChrisQ...
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The O.P.E.N. Way to Social Media Excellence by Chris Craft

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The O.P.E.N. Way to Social Media Excellence by Chris Craft

  1. 1. @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Chris Craft ConvergeSouth 2013 Greensboro, NC
  2. 2. What are today’s goals? @ChrisQueso’s O.P.E.N. Way To Social Media Excellence 1. To learn how to make the most out of your opportunities to engage on social media 2. To help you leverage your content and social media in the pursuit of your passion 3. To show you how to educate yourself and others through social media 4. To show you how to organically grow your network and influence through social media
  3. 3. A little about me @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Proud Husband and Father Dedicated Team Leader Author & Branding Geek Proud Texan (in Georgia) Proud Tiger & Yellow Jacket
  4. 4. Component 1: Opportunity @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Opportunity: (an awesome noun) a set of circumstances that makes it possible to do something
  5. 5. Types of Opportunities @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Wild Cards/Random Opportunities and… Snowball Opportunities
  6. 6. My Wild Card That Snowballed @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Responding to one tweet resulted in: -Being quoted in ROI -Guest blogging -Speaking -More business -A mentor for life
  7. 7. Component 2: Passion @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Passion: (a lovely noun) an object of desire or deep interest
  8. 8. Your Passion and Purpose @ChrisQueso’s O.P.E.N. Way To Social Media Excellence What is your overall goal for engaging on social media? Fun, business, research? Passion is the glue of the O.P.E.N. Way Your passion must shine through your content & social media engagement
  9. 9. A.C.T.I.O.N. @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Active Change That Ignites Our Now Go beyond knowing your passion. Get out there and make it happen! A.C.T.I.O.N. is deliberate practice. You can’t leave much up for chance.
  10. 10. A.C.T.I.O.N. @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Active Change That Ignites Our Now Take A.C.T.I.O.N. by creating and sharing compelling content!
  11. 11. Component 3: Education @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Learning never ends. Link your education to your passion. It’s better that way. -Listen (learn) -Engage (build relationships) -Nurture (educate yourself & others)
  12. 12. Component 3: Education @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Listen! How can you learn if you’re busy talking? -Quora -Twitter -Hootsuite / Sprout Social -Radian6
  13. 13. Component 3: Education @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Listen/Engage/Nurture : Quora -The Best Q&A Network. Learn about almost anything. -Community that truly cares about the spreading of knowledge! -Accountability & Authority
  14. 14. Component 3: Education @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Listen/Engage/Nurture : Twitter -The news feed of the Digital Age -Search and Listening Tips -Don’t come empty handed. Engage with content!
  15. 15. Component 4: Networking @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Nurture/Network : LinkedIn -More than a network for finding a new job! -LinkedIn is a place to share career-changing content. -Social Proof & Authority
  16. 16. Component 4: Networking @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Gives legs to the previous components Old-school networking is necessary! Modern networking accelerates the growth of your platform. Relationships are real! We are humans, not avatars.
  17. 17. Thank You! @ChrisQueso’s O.P.E.N. Way To Social Media Excellence
  18. 18. Let’s Connect! @ChrisQueso’s O.P.E.N. Way To Social Media Excellence Chris Craft NaoIsNow.com chris@naoisnow.com @ChrisQueso Enjoy the book! openroutine.com
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