B U S I N E S S A N A LY T I C S

W E ’ R E TA L K I N G A N A LY T I C S

WHY?

What should I work as?

C O M P L I M E N TA RY G O O D S

DEMAND FOR ONE
PRICE FOR THE OTHER

5 0 / D AY @ £ 2 = £ 7 0 0 / W E E K

L AY O U T

ENTRANCE
TILL

Matt Sankey - CBE

100%
TILL
78%
6 14 1
1
95%

ENTRANCE
TILL

1 4 % I N C R E A S E I N W E E K LY S A L E S

Do you want a ‘creative solution’,
or do you just want to make as
much money as possible?
- David Ogilvy

We are living in a material world,
and I am a material girl.
- Madonna

I don’t care if you’re a baller,
maller, shot-caller, brawler, white-
collar dollar,
It’s all about the Benjamins, baby
- Sean John Combs

O K AY A N A LY T I C S N O W

PACMAN
Not Pacman

RELATIONSHIP BETWEEN MONEY AND PROBLEMS
PROBLEMS
MONEY

R I G H T - W H AT I S I T A B O U T

VISITORS PA G E V I E W S
UNIQUE VISITS
PA G E S P E R V I S I T
TRACKING
RETURN VISITORS
T I M E O N PA G E
LENGTH OF VISIT

Tonight we’re gonna measure like
it’s 2009
- Prince Rogers Nelson

MOST
VA L U E O F
P R O F I TA B L E
TWITTER ACCOUNT
REFERRER
VA L U E O F
WORST BLOG POST
PA G E
TRACKING
LEAST REVENUE
P R O F I TA B L E A D PER VISIT
BEST
DESIGN

MEASURING MONEY

HERE

HERE

HERE

S E G M E N TAT I O N

ALL NEW USERS FROM SMASHING
MAGAZINE ARTICLE

V I S U A L I S AT I O N S F O R K E Y W O R D S

A/B TESTING

1 . P I C K Y O U R TA R G E T PA G E

MEASURE OR MOURN

2. CHANGE YOUR CODE

M A K E Y O U R A LT E R N AT I V E S

Bar Camp Belfast Bar Camp Belfast
Lock yourself in a university and
Free Beer. Free Food. And it's much
listen to Des shite on about
cheaper than Dublin.
Madonna, and Esso for 30 minutes
SIGN UP NOW! GET IN!

4. SIT BACK AND LEARN

MEASURE OR MOURN

T H AT ’ S J U S T A S A M P L E
http://www.google.com/Support/ConversionUniversity

MEASURE OR MOURN

@DESTRAYNOR
DES@CONTRAST.IE