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                    <span style="font-size:14px;">Media Fragmentation and Advertising Exchanges</span><br/>
                    From: <a href="http://www.slideshare.net/contextweb/">contextweb</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_394445"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/contextweb/media-fragmentation-and-advertising-exchanges?type=powerpoint" title="Media Fragmentation and Advertising Exchanges">Media Fragmentation and Advertising Exchanges</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=advertisingexchanges-1210252250933198-8&stripped_title=media-fragmentation-and-advertising-exchanges" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=advertisingexchanges-1210252250933198-8&stripped_title=media-fragmentation-and-advertising-exchanges" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/contextweb/media-fragmentation-and-advertising-exchanges?type=powerpoint" title="View Media Fragmentation and Advertising Exchanges on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/yahoo">yahoo</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/rightmedia">rightmedia</a>)</div></div><br /><br />
                    This presentation gives an overview of the rapidly fragmenting audiences that advertisers target and the rise of advertising exchanges as a solution to capture these audiences.<br /><br />
                    <a href="http://www.slideshare.net/contextweb/media-fragmentation-and-advertising-exchanges">SlideShare Link</a>
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Media Fragmentation and Advertising Exchanges

From contextweb, 5 months ago

This presentation gives an overview of the rapidly fragmenting aud more

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Slide 1:Advertising Exchanges: Open the Market! Jay Sears Senior Vice President, Strategic Products and Business Development ContextWeb, Inc. 917-408-6300 or sears@contextweb.com

Slide 2:IAB Conference February, 2008

Slide 3:“My Space is Your Space” Wenda Harris Millard  Current state is “daunting but exhilarating” IAB Conference February, 2008  The “consumer is calling the shots”  There are many “strange bedfellows”  Let’s sell value, not price  Let’s “distinguish between quality and commodity”  We “must not trade our assets like pork bellies”

Slide 4:Brian McAndrews SVP of Advertiser and Publisher Solutions Microsoft, Inc. Former

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