ad:tech Expo Theater: Why Social is Worth More

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Social marketing Context Optional presents at ad:tech's Expo Theater on the benefits of going social.

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ad:tech Expo Theater: Why Social is Worth More

  1. 1. ad:tech San Francisco<br />Where’s the Value? Why Social is Worth More<br />April 2010<br />4/27/10<br />
  2. 2. “Social media marketing has gone from experimental to must-have, and that increases the importance of adopting an integrated social strategy.” — eMarketer, March 2010<br />
  3. 3. Things to Think About on Facebook<br />Determine Your Goals <br />Focus on the Stream, Not Tabs<br />Be Conversational, and Moderate the Conversation<br />Reward Your Fans<br />Don’t Market in a Silo<br />How to Engage and Build Brand Loyalty<br />
  4. 4. Know What Your Objectives Are<br /><ul><li>Facebook marketing should address a specific marketing goal: Are you trying to raise brand awareness? Provide deep user engagement? Drive web traffic? Garner contest entries? Improve brand favorability?</li></ul>What Are You Trying to Accomplish, Anyway?<br />
  5. 5. Be Mindful of the Stream<br /><ul><li>We’re shifting to a Web of discovery—friends helping friends discover
  6. 6. The Facebook news stream is one of the first things a user sees when logging in
  7. 7. How do you get into that stream and help new fans discover?</li></ul>Why Tabs are Less Impactful <br />
  8. 8. Be Conversational<br /><ul><li>Once  you step into the social space, people will already be talking about your brand.
  9. 9. Take note of the tools available for moderating the conversation.
  10. 10. Figure out what your conversation is: simple engagement, social CRM?</li></ul>Why You Can’t Afford Not to<br />
  11. 11. Reward Your Fans<br /><ul><li>Use your Page as a way to create deep engagement with your fans—and let them have fun with it.
  12. 12. Consider providing ‘extras’ for fans</li></ul>Make Them Want to Come Back<br />
  13. 13. Don’t Market in a Silo<br /><ul><li>Facebook is taking serious steps towards making a more open Web—consider what this means for your marketing strategy.</li></ul>Connect with Fans Through Multiple Touchpoints<br />“One of the biggest changes that Facebook is making involves applications and third-party websites.” –TechCrunch, March 2010<br />
  14. 14. Questions?<br />Kevin Barenblat, co-founder and CEO<br />info@contextoptional.com| +1.415.738.7997<br />

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