ad:tech Expo Theater: Why Social is Worth More
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ad:tech Expo Theater: Why Social is Worth More

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Social marketing Context Optional presents at ad:tech's Expo Theater on the benefits of going social.

Social marketing Context Optional presents at ad:tech's Expo Theater on the benefits of going social.

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    ad:tech Expo Theater: Why Social is Worth More ad:tech Expo Theater: Why Social is Worth More Presentation Transcript

    • ad:tech San Francisco
      Where’s the Value? Why Social is Worth More
      April 2010
      4/27/10
    • “Social media marketing has gone from experimental to must-have, and that increases the importance of adopting an integrated social strategy.” — eMarketer, March 2010
    • Things to Think About on Facebook
      Determine Your Goals
      Focus on the Stream, Not Tabs
      Be Conversational, and Moderate the Conversation
      Reward Your Fans
      Don’t Market in a Silo
      How to Engage and Build Brand Loyalty
    • Know What Your Objectives Are
      • Facebook marketing should address a specific marketing goal: Are you trying to raise brand awareness? Provide deep user engagement? Drive web traffic? Garner contest entries? Improve brand favorability?
      What Are You Trying to Accomplish, Anyway?
    • Be Mindful of the Stream
      • We’re shifting to a Web of discovery—friends helping friends discover
      • The Facebook news stream is one of the first things a user sees when logging in
      • How do you get into that stream and help new fans discover?
      Why Tabs are Less Impactful
    • Be Conversational
      • Once  you step into the social space, people will already be talking about your brand.
      • Take note of the tools available for moderating the conversation.
      • Figure out what your conversation is: simple engagement, social CRM?
      Why You Can’t Afford Not to
    • Reward Your Fans
      • Use your Page as a way to create deep engagement with your fans—and let them have fun with it.
      • Consider providing ‘extras’ for fans
      Make Them Want to Come Back
    • Don’t Market in a Silo
      • Facebook is taking serious steps towards making a more open Web—consider what this means for your marketing strategy.
      Connect with Fans Through Multiple Touchpoints
      “One of the biggest changes that Facebook is making involves applications and third-party websites.” –TechCrunch, March 2010
    • Questions?
      Kevin Barenblat, co-founder and CEO
      info@contextoptional.com| +1.415.738.7997