ad:tech App Exchange: McDonald's Monopoly Case Study
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ad:tech App Exchange: McDonald's Monopoly Case Study

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Social Marketing company Context Optional presents the McDonald's Monopoly case study as part of ad:tech's Branded App Exchange.

Social Marketing company Context Optional presents the McDonald's Monopoly case study as part of ad:tech's Branded App Exchange.

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ad:tech App Exchange: McDonald's Monopoly Case Study ad:tech App Exchange: McDonald's Monopoly Case Study Presentation Transcript

  • ad:tech San Francisco
    McDonald’s Gets Social with Monopoly on Facebook
    April 2010
    4/27/10
  • Branded Gaming Inside FacebookObjectives:Bring one of the most recognizable promotions of all time onto a new platform (Facebook)Ensure security and scalability with millions of dollars at stakeEncourage sharing
  • Don’t Forget the StreamSolution:Encourage Status UpdatesGet into the News StreamReward Sharing
    View slide
  • Results
    More Than 300k users
    Nearly 2.5 million pageviews
    400k application visits
    6k fans allowed the app to update
    their status
    View slide
  • Questions?
    Kevin Barenblat, co-founder and CEO
    info@contextoptional.com| +1.415.738.7997