Why Write                               Brochures?Detailed overview of products,services, options, andopportunities  Maili...
Reasons to Create a Brochure          Create awareness of a           company, product, or           service          In...
Reasons to Create a Brochure   Show ways in    which a company,    product, or service    surpasses the    competition  ...
Criteria for Writing Brochures   More detailed than    a flier   Less developed    than a newsletter   Topic and amount...
Criteria for Writing Brochures   Title Page (Front Panel)    • Topic (product name,      service, location, subject)    •...
Criteria for Writing Brochures           Back Panel (may accomplish any            of the following goals)             • ...
Criteria for Writing Brochures   Body Panels (Fold-in and    Inside)    • Provide headings and subheadings          Navi...
Criteria for Writing Brochures   Document Design    • Use three or so different highlight techniques    • Limit sentence ...
Criteria for Writing Brochures   Document Design    • For variety and visual      appeal, let text and      graphics over...
Criteria for Writing Brochures   Audience Recognition and    Involvement    • Define any terminology,      abbreviations,...
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Criteria for Writing Brochures - Brochures Writing & Designing Services

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Our new Presentation will help you to learn How To Write Brochures For Your Company Products.

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Criteria for Writing Brochures - Brochures Writing & Designing Services

  1. 1. Why Write Brochures?Detailed overview of products,services, options, andopportunities Mailing Address: Third Floor 207 Regent Street London W1B 3HH Email: info@contentwritings.com Website : http://www.contentwritings..com
  2. 2. Reasons to Create a Brochure  Create awareness of a company, product, or service  Increase understanding of a product, service, or company mission  Advertise new aspects about your company, product, or service  Change negative attitudes http://www.contentwritings..com
  3. 3. Reasons to Create a Brochure Show ways in which a company, product, or service surpasses the competition Increase frequency of use, visit, or purchase Increase market share http://www.contentwritings..com
  4. 4. Criteria for Writing Brochures More detailed than a flier Less developed than a newsletter Topic and amount of information will determine the size http://www.contentwritings..com
  5. 5. Criteria for Writing Brochures Title Page (Front Panel) • Topic (product name, service, location, subject) • Graphic (visual representation) • Contact Information (address, phone, email, fax) http://www.contentwritings..com
  6. 6. Criteria for Writing Brochures  Back Panel (may accomplish any of the following goals) • Conclusion (restate the highlights or suggest a next step) • Mailing (address, stamp/paid postage, reader’s address) • Coupons (incentive to visit; discounts/complimentary tickets) • Location (address, hours of operation, phone numbers, e- mail, map) http://www.contentwritings..com
  7. 7. Criteria for Writing Brochures Body Panels (Fold-in and Inside) • Provide headings and subheadings  Navigational tools  Consistent font type and size • First level headings should be larger and more emphatic than second level headings) • Parallel to each other grammatically • Use graphics  Vary page layout, add visual appeal, enhance text • Develop ideas  Answer reporter’s questions http://www.contentwritings..com
  8. 8. Criteria for Writing Brochures Document Design • Use three or so different highlight techniques • Limit sentence length to 10-12 words • Limit paragraph length to 4-6 lines • Use white space • Indent and itemize information • Use color for interest, variety, and emphasis • Bullet key points • Boldface or underline key ideas http://www.contentwritings..com
  9. 9. Criteria for Writing Brochures Document Design • For variety and visual appeal, let text and graphics overlap two or more of the panels. • Place graphics at angles (occasionally) or alternate their placement at either the center, right, or left margin of the panel. http://www.contentwritings..com
  10. 10. Criteria for Writing Brochures Audience Recognition and Involvement • Define any terminology, abbreviations, or acronyms that cause confusion • Personalize through pronoun usage and contractions Accuracy • Proofread • No mistakes http://www.contentwritings..com

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