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Content syndication content_victim


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  • 1. UNDERSTANDING PRINT SYNDICATION31-Mar-12 Content Victim 2
  • 2. OverviewSyndication involves the sale of the same good to many customers, who then integrate it with other offerings and redistribute itPrint syndication is a form of syndication in which news articles, columns, pictures, graphics, charts or comic strips are made available to newspapers, magazines, websites, news aggregators, etc.Content providers offer reprints and grant permissions to other parties for republishing content of which they own copyrights31-Mar-12 Content Victim 3
  • 3. Syndication Roles Originators Syndicators Distributors / Consumers • Create original • Package content Aggregators • View or use content for distribution • Deliver the content content • Often integrating to consumers it with content • Create revenues from other through fees, originators purchases or viewing adsA company can play one role in a syndication network, or it can play two or three rolessimultaneously. It can also shift from one role to another over time.31-Mar-12 Content Victim 4
  • 4. Syndication Roles Originators Syndicators Distributors / Consumers • Times of India • Content Victim Aggregators • Newspaper • Indian Express • New York Times • Factiva readers • PTI Syndicate • Lexis Nexis • Online news • New York Times • Dow Jones • EBSCO readers • Wall Street Journal Reprints • Mitsly • Employees of an organizationA company can play one role in a syndication network, or it can play two or three rolessimultaneously. It can also shift from one role to another over time.31-Mar-12 Content Victim 5
  • 5. Syndication ClientsPrint PublicationsInternet SitesContent AggregatorsResearch OrganizationsCorporationsGovernment AgenciesPublic & Business Libraries31-Mar-12 Content Victim 6
  • 6. Syndication Functions • Providing editorial content like News, Columns, Comics, Photos, Content Sales Graphics, Features, Videos, Multimedia etc., to newspapers and other media channels • Provides on-line research databases, news aggregators and media Content Licensing monitoring companies with licenses to provide access to proprietary content Wire Services • Regular electronic distribution of news • Text Archives On-line Archives • Microfilms / Digitalized page image archives Photo & Page • Photograph and page reprints for personal / professional use Reprints Licensing Stock • Photography and illustrations from stock photo agencies Photos • Re-Packaging editorial content into books & giftsBooks & Gifts Store • Books: Business, Comics, Humor, Crosswords, Sudoku • Gifts: Accessories, Games, Memorabilia, Photos & Posters31-Mar-12 Content Victim 7
  • 7. Syndication – Benefits / Drawbacks Potential Benefits Potential Drawbacks• Content becomes available • It can be difficult to track through multiple channels where content goes and how• Content reaches new it is being used audiences • No direct relationship with• Content creators receive new end users revenue streams • Creators lose control of the• Content creators need not way content is packaged, worry about customizing including the editorial context their website to suit varied in which it appears preferences of end-users• There is less need for creators to develop and maintain relationships with secondary and specialized markets31-Mar-12 Content Victim 8
  • 8. Factors Influencing Pricing • News & Features, Photographs, Cartoons, Illustrations, Crosswords, Type of content Sudoku, Puzzles etc. Extent of usage • Within publisher’s country / other country / worldwide rightsPurpose / Medium of • Newspaper, Magazine, Website, Email, Book, Report, Newsletter, Usage Brochure, Advertising etc. Location & Size • Front Page / Inside Page, Full Page / ½ Page / ¼ Page etc. Specialty • Celebrity, Creative, Historic etc. Number of Uses / • Single / Multiple, 3 months /6 months / 12 months etc. Duration Content Providers’ • Content Providers’ Brand Image, Reputation, Market Share Brand • International syndicators vary their rates based on estimated circulation Circulation of the client publication • Non-Profit organizations could be charged lower than the regular For-For-Profit / Non-profit Profit organizations31-Mar-12 Content Victim 9
  • 9. Revenue Models • Distribution partners pay a fee to the content creators for the right Licensing to publish the content Per Click • User pays for each article viewed by him Ad-supported • Distributors share revenues derived from advertising on syndicated content content with content creators Embedded • Content producers generate revenue from embedded advertising Advertising • Publications can exchange content among themselves to increase Barter the depth and quality of their editorial content, and thereby increase their revenues Transaction • Content producers receive a share of the transaction revenue, when customers perform transactions with the help of their content on a Revenues distributors site31-Mar-12 Content Victim 10
  • 10. Contractual IssuesExclusivityRights Limitations  Geography, Duration, Transfer, Translation, etc.BrandingPricingIncome GuaranteesRevenue SplitsDelivery  Mode/Format , Frequency, etc.Technical Specifications31-Mar-12 Content Victim 11
  • 11. THANK YOU!31-Mar-12 Content Victim 12