Leveraging Social Content for Business Value by Selma Zafar

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Leveraging Social Content for Business Value by Selma Zafar

  1. 1. Leveraging Social Content for Business Value Selma Zafar, Director of User Experience OpenRoad July 12, 2013
  2. 2. hi! I’m Selma • Director of UX at OpenRoad Communications • Work with organizations around the world designing usable, innovative digital experiences • Focus on mobile and desktop solutions for: Websites, Web Applications & Intranets • Design experiences that help people work smarter, and happier For ramblings on UX, Usability, Intranets, Wine & Travel... follow me: @selmaz
  3. 3. Today we are going to... • Learn about Intranets • Explore Intranet Governance models • Define social content • Understand social products constraints ...in a collaborative way
  4. 4. Activities • Working in groups
  5. 5. Activity Approach • Working in groups • Assigned a fake company with constraints • Each activity builds on a concept enabling you to learn tools to be successful with Social Content • Each group nominates a presenter
  6. 6. James Robertson Step Two Designs!
  7. 7. 5 Purposes of an Intranet
  8. 8. Content
  9. 9. Communication
  10. 10. Activity
  11. 11. Collaboration
  12. 12. Culture
  13. 13. 5 Purposes of an Intranet • Content • Communication • Collaboration • Activity • Culture
  14. 14. Content Communication Collaboration Activity Culture
  15. 15. Governance for Intranets
  16. 16. Governance Defined Governance determines who has power, who makes decisions, how other players make their voice heard and how account is rendered. Institute on Governance / iog.ca
  17. 17. Governance Matrix Set Direction Implement Assure Who decides what we’re going to do (set direction) Who decides how we’re going to do it (implement) How do we know whether we’re doing what we claim to have set out to do (assure, render account) Source: Graham Oakes 2008!
  18. 18. Governance Matrix Set Direction Implement Assure Steer • Set Priorities • Set Resources Manage •Align resources, goals & standards • Manage people, risks, events Execute • Build processes & systems Source: Graham Oakes 2008! 3 levels of org: exec, mgr, day-to-day
  19. 19. Governance Matrix Set Direction Implement Assure Steer • Set Priorities • Set Resources Overall objectives Strategy Audit & assurance policies Manage •Align resources, goals & standards • Manage people, risks, events Policies & standards Planning & execution Peer review Execute • Build processes & systems Admin & status Hands-on execution Technical verification Source: Graham Oakes 2008!
  20. 20. Governance Matrix Set Direction Implement Assure Steer • Set Priorities • Set Resources Overall objectives Strategy Audit & assurance policies Manage •Align resources, goals & standards • Manage people, risks, events Policies & standards Planning & execution Peer review Execute • Build processes & systems Admin & status Hands-on execution Technical verification Source: Graham Oakes 2008! Intranet governance Sr Leadership TBD (Dept?) TBD (Intranet Manager) TBD (Dept?) TBD (Dept?) Content Publishers TBD (Dept?) Analytics + IT + ?
  21. 21. Possible Governance Models Definition! Implementation! centralized devolved devolved
  22. 22. Possible Governance Models Definition! Implementation! centralized devolved devolved Central IT Anarchy
  23. 23. Possible Governance Models Definition! Implementation! centralized devolved devolved Central IT Anarchy Centre of Excellence Council CoE with Audit
  24. 24. Intranet Governance Defined Intranet governance is a framework for managing, supporting, and improving the intranet. It aligns people and technology to realize business value. Maish Nichani – PebbleRoad!
  25. 25. Activity 1: Selecting an Intranet Governance model
  26. 26. Exploring Intranet Governance [15 minutes] What governance model would you recommend the Company adopt? why?
  27. 27. Social Content
  28. 28. What is Social Content? • user generated • polls • ratings • favourites • activity streams • gamification • likes • forums • discussions • commenting • feeds • photos • video • following/ watching • linking • sharing
  29. 29. Any other types?
  30. 30. Social Content can help... • distribute ownership of content • distribute creation of content • empower employees to contribute ideas, knowledge and content • provide insights on company culture • remove ‘silos’ • connect employees from across organization (physically & organizationally) • understand context & expose the dialogue that was involved during content creation
  31. 31. Content Communication Collaboration Activity Culture
  32. 32. Activity 2: Social Content Mapping
  33. 33. Activity 2: Social Content Mapping [10 minutes] What social content will... • help solve your Company’s business goals? • fit best into your Governance model?
  34. 34. Constraints of Intranet Products
  35. 35. Jive SharePoint Confluence ThoughtFarmer Knowledge Base Activity Streams Doc Management User Profiles Forums Blogs News Feeds Wikis Tagging Search Calendars Groups Photo Galleries
  36. 36. Jive SharePoint Confluence ThoughtFarmer Knowledge Base Activity Streams Doc Management User Profiles Forums Blogs News Feeds Wikis Tagging Search Calendars Groups Photo Galleries
  37. 37. Understand the origins Product Origin SharePoint Document Management Jive Forums Confluence Developer Tools ThoughtFarmer Knowledge Management
  38. 38. How do you pick?
  39. 39. Start with Why? What are the business goals? Using the 5 purposes, prioritize, and create user scenarios to evaluate each product.
  40. 40. Activity 3: Select your Intranet Product
  41. 41. Activity 3: Intranet Product Recommendation Planning [15 minutes] Create your ‘5 Intranet Purposes’ priority map Define 3 key user stories that will help solve your business problems
  42. 42. Bringing it all together
  43. 43. All content is social
  44. 44. ‘Social’Content is influenced by • Intranet Product • Governance Model • Business Goals • Corporate Culture
  45. 45. Content Communication Collaboration Activity Culture
  46. 46. Through... • Learning about Intranets • Exploring Intranet Governance models • Defining social content • Understanding social products constraints ...you are equipped to strategically use content for business change.
  47. 47. Questions?
  48. 48. Selma Zafar selma@openroad.ca @selmaz

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