Your Brain on XML
Structured Content
and Operational Efficiency
Val Swisher, CEO
Content Rules
@contentrulesinc
Content Rules
An amazing collection of people who help
great clients create fabulous content and get it
ready for global c...
If Your Brain was
Structured
Imagine
You Could:
Be Extremely Organized
Structured
Thoughts
You Could:
Access any
memory, conversation, thought, image you’ve
seen, paper you’ve written
Structured
Memories
You Could:
Semantically tag all of your
memories, names, thoughts, and ideas
Brain
Find Stuff
You Could:
Vulcan Mind Meld with other people’s
thoughts, ideas, and situations
Vulcan
Mind Meld
Only Your Content Can
Be on XML
Unfortunately
Truth
You Must:
Write as generically as possible
Generic
You Must:
Write for multiple modes of publishing
(web, print, mobile, tablet)
Multi-Channel
You Must:
Tag your content well, using an
understandable, well-thought out taxonomy
Findable
You Must:
Avoid creating duplicate content (which means
you have to search for it and be able to find it)
Reuse
Operational Efficiency
We use XML to be more efficient.
Why?
Operational Efficiency
Doing more with the same resources.
Definition
Operational Efficiency
is Not New
What About XML and Reuse?
“You Cannot Realize the Gains of Structured
Authoring Efficiency if You are Not Efficient
with W...
What About Terminology
Management?
Consistent
Terminology
Increases Operational Efficiency
Mandatory for Successful XML Deployments
How?
How Many Ways Can You Say:
Dog Puppy
Canine Mutt
Without Consistent
Terminology:
Topics cannot be reused effectively
Identical Words
Without Consistent
Terminology:
Multiple topics that are almost – but not quite
– the same
Identical Words
Without Consistent
Terminology:
Readers get confused
Confusion
Without Consistent
Terminology:
Customers call technical support
Added Expense
Without Consistent
Terminology:
Confusion can lose customers
Financial Loss
But How?
Pull
Push
No one uses style guides.
Dirty Little Secret
That’s right.
No one.
Using the right tools, you will
Right Tools
• Spend less time writing
• Use editing resources more effectively
• Create be...
So What are You Waiting For?
©2014 Content Rules, Inc. All rights reserved.
write. vals@contentrules.com
read. www.contentrules.com/blog
search. www.co...
Your Brain on XML: Structured Content and Operational Efficiency
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Your Brain on XML: Structured Content and Operational Efficiency

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If your brain was on XML, it would be organized. You'd be able to access any memory, conversation, and so on. You'd be able to find memories because they'd be semantically tagged.

But alas, only content can be on XML. In this presentation, we talk about how structured content effects operational efficiency and what you can do to your content to make using it more efficient.

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  • Good info, but ... I use style guides. Oops! Darn that 'hasty generalization' fallacy! :) Maybe the slide should say, 'No one working on enterprise content uses style guides'? But can we be sure that even that is true?
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  • This is great-- Concise and tongue-in-cheek, it's a quick, informative glance at some of the key aspects of managing enterprise content. Have a look, you won't be disappointed, or bored.
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Your Brain on XML: Structured Content and Operational Efficiency

  1. 1. Your Brain on XML Structured Content and Operational Efficiency Val Swisher, CEO Content Rules @contentrulesinc
  2. 2. Content Rules An amazing collection of people who help great clients create fabulous content and get it ready for global consumption. Who am I?
  3. 3. If Your Brain was Structured Imagine
  4. 4. You Could: Be Extremely Organized Structured Thoughts
  5. 5. You Could: Access any memory, conversation, thought, image you’ve seen, paper you’ve written Structured Memories
  6. 6. You Could: Semantically tag all of your memories, names, thoughts, and ideas Brain Find Stuff
  7. 7. You Could: Vulcan Mind Meld with other people’s thoughts, ideas, and situations Vulcan Mind Meld
  8. 8. Only Your Content Can Be on XML Unfortunately Truth
  9. 9. You Must: Write as generically as possible Generic
  10. 10. You Must: Write for multiple modes of publishing (web, print, mobile, tablet) Multi-Channel
  11. 11. You Must: Tag your content well, using an understandable, well-thought out taxonomy Findable
  12. 12. You Must: Avoid creating duplicate content (which means you have to search for it and be able to find it) Reuse
  13. 13. Operational Efficiency We use XML to be more efficient. Why?
  14. 14. Operational Efficiency Doing more with the same resources. Definition
  15. 15. Operational Efficiency is Not New
  16. 16. What About XML and Reuse? “You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me. Efficient Reuse
  17. 17. What About Terminology Management?
  18. 18. Consistent Terminology Increases Operational Efficiency Mandatory for Successful XML Deployments How?
  19. 19. How Many Ways Can You Say: Dog Puppy Canine Mutt
  20. 20. Without Consistent Terminology: Topics cannot be reused effectively Identical Words
  21. 21. Without Consistent Terminology: Multiple topics that are almost – but not quite – the same Identical Words
  22. 22. Without Consistent Terminology: Readers get confused Confusion
  23. 23. Without Consistent Terminology: Customers call technical support Added Expense
  24. 24. Without Consistent Terminology: Confusion can lose customers Financial Loss
  25. 25. But How? Pull Push
  26. 26. No one uses style guides. Dirty Little Secret That’s right. No one.
  27. 27. Using the right tools, you will Right Tools • Spend less time writing • Use editing resources more effectively • Create better quality content in all languages • Spend 15-40% less money on translation • Get to market faster • Field fewer technical support calls • Have happier customers
  28. 28. So What are You Waiting For?
  29. 29. ©2014 Content Rules, Inc. All rights reserved. write. vals@contentrules.com read. www.contentrules.com/blog search. www.contentrules.com tweet. @ContentRulesInc
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