How to Write Using
International English

© 2011. Content Rules, Inc. All rights reserved.
Course Overview
 What Is International English?
 Why Write Using International English?
 How to Write in International ...
What Is International English?
A writing style that makes it cost effective to localize content
for markets worldwide
• I...
Why use International English
Benefits of Using International English

Better communication
Improve the localization pro...
International English Best Practices

© 2011. Content Rules, Inc. All rights reserved.
Overview of Best Practices
 Natural Voice
 Simplify
 Clarify
 Choose Your Words
 Reduce Sentence Complexity
 Keep It...
Natural Voice
Make sure your writing sounds natural
Avoid sentence constructions that sound awkward to
native English sp...
Keep it Simple
Write clearly and directly
One thought per sentence
Be literal-minded
• Helps the translator
• Aids comp...
Choose Your Words – Parts of Speech
Avoid verbs ending in -ize
• Budgetize, incentivize, monetize
• Emphasize, generalized...
Choose Your Words – Parts of Speech
Articles
• First occurrence of a noun use indefinite article – a or an
• Subsequent oc...
Best Practices
Respect Other Cultures – Maps
Don’t use maps, particularly those showing borders between countries
or regi...
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  • How to Write Using International English - Excerpt

    1. 1. How to Write Using International English © 2011. Content Rules, Inc. All rights reserved.
    2. 2. Course Overview  What Is International English?  Why Write Using International English?  How to Write in International English  Preparing Visual Content for Localization  Workshop Exercises  Summary © 2011. Content Rules, Inc. All rights reserved.
    3. 3. What Is International English? A writing style that makes it cost effective to localize content for markets worldwide • Includes translation of text and changes to graphics • Emphasizes comprehension and cultural neutrality Examples • User guides, technical documentation, presentations, websites, marketing materials, training courses, knowledge base articles © 2011. Content Rules, Inc. All rights reserved.
    4. 4. Why use International English Benefits of Using International English Better communication Improve the localization process Lower translation costs © 2011. Content Rules, Inc. All rights reserved.
    5. 5. International English Best Practices © 2011. Content Rules, Inc. All rights reserved.
    6. 6. Overview of Best Practices  Natural Voice  Simplify  Clarify  Choose Your Words  Reduce Sentence Complexity  Keep It Tight  Be Consistent  Respect Other Cultures © 2011. Content Rules, Inc. All rights reserved.
    7. 7. Natural Voice Make sure your writing sounds natural Avoid sentence constructions that sound awkward to native English speakers Read the text out loud to identify awkward passages © 2011. Content Rules, Inc. All rights reserved.
    8. 8. Keep it Simple Write clearly and directly One thought per sentence Be literal-minded • Helps the translator • Aids comprehension in non-native English speakers Use active voice as much as possible Write to a 6th grade reading level © 2011. Content Rules, Inc. All rights reserved.
    9. 9. Choose Your Words – Parts of Speech Avoid verbs ending in -ize • Budgetize, incentivize, monetize • Emphasize, generalized, customized, standardized • You’re looking to increase your productivity and minimize your ✗ ✓ costs. You want to increase your productivity and reduce your costs. ✗ ✓ ✓ … which includes personalized, hands-on group training … … which includes private, hands-on group training … … working in groups, you receive private, hands-on training … © 2011. Content Rules, Inc. All rights reserved.
    10. 10. Choose Your Words – Parts of Speech Articles • First occurrence of a noun use indefinite article – a or an • Subsequent occurrences, use definite article – the ✗ ✓ The list of choices will appear. Find your selection on the list. A list of choices will appear. Find your selection on the list. © 2011. Content Rules, Inc. All rights reserved.
    11. 11. Best Practices Respect Other Cultures – Maps Don’t use maps, particularly those showing borders between countries or regions Depicting disputed territories can cause offense Example: • Showing Kurdistan on a map of Turkey • Or the Kashmiri territory on a map of India © 2011. Content Rules, Inc. All rights reserved.
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