Best practices for making your content global ready

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Best practices for making your content global ready

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Presentation given by Val Swisher, CEO & founder of Content Rules on Best Practices for making your content global ready

Presentation given by Val Swisher, CEO & founder of Content Rules on Best Practices for making your content global ready

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  • (Write first draft)Use terminology, style, grammar, and spelling checker that is specifically programmed for corporate standards(Review Cycle for first draft)Use 3rd party vendor who can check documents for terminology, style, grammar, and spelling that is specifically programmed for corporate standards(Write second draft)Use terminology, style, grammar, and spelling checker that is specifically programmed for corporate standards(Review cycle for second draft)Use 3rd party vendor who can check documents for terminology, style, grammar, and spelling that is specifically programmed for corporate standards(Final Edit)Include localization team for final edit review

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  • 1. Best Practices for Making Your Content Global Ready Now!
    © 2011. Content Rules, Inc. All rights reserved.
    Val Swisher
    CEO
  • 2. Who We Are
    • Professional services firm specializing in content development and global content strategy
    • 3. Founded in 1994
    • 4. 15 full-time employees
    • 5. Network of 1900+ fully-screened consultants across U.S.
    • 6. Managed, contract, and placement services
    • 7. Acrolinx IQ service provider
  • What We Do
    We help companies create:
    Technical documentation
    Marketing collateral
    Training materials
    Our global readiness practice makes translation:
  • Expertise
    Our skilled professionals have expertise in:
    Writing
    Editing
    Instructional design / course development
    Illustration
    Video / multi-media
    Design
    Layout
    Production / desktop publishing
    Web / flash programming
  • 11. Write
    Review
    The World According to a Doc Manager
    Illustrate
    Edit
    Review
    Publish
    Translation / Localization
  • 12. The World According to a Localization Manager
    Translate
    Translate
    Review
    Translate
    Translate
    Translate
    Translate
    Translate
    Translate
    Translate
    Publish
    Translationmemories
    Prepare forlocalization
    Content
  • 13. Content Creation Typical Workflow
    First draft review
    Write first draft
    Review specification
    Interview SMEs
    Input review comments
    Write second draft
    Second draft review
    Input review comments
    Check-in to
    CMS / publish
    Final edit
    Input edits
  • 14. Global Readiness Best Practices
    Eliminate idiomatic phrases
    Manage terminology
    Best Practices
    Shorten long sentences
    Eliminate grammatical errors
    Remove needless words
    Reuse segments / sentences
  • 15. Why Is It Important to Manage Terminology?
    Branding
    Voice
    Readability
    Compliance
    Translation
  • 16. How Do Companies Manage Terminology?
    Pull
    Push
    Centralized database
    Errors and corrections delivered to writer / editor
    Work within authoring environment
    Spreadsheets
    Word files
    Lists of terms
  • 17. Content Creation Best Practices Workflow
    First draft review cycle
    Review specification
    Write first draft
    Interview SMEs
    BestPractices
    Input review comments
    Input reviewcomments
    Write second draft
    Second draft review cycle
    Best Practices
    Final edit
    Input edits
    Check-in to
    CMS / publish
    Best Practices
    Best Practices
  • 18. Interested? Intrigued? Let’s Talk.
    Val Swisher, CEO
    408-395-8178 ext. 108
    vals@contentrules.com
    @contentrulesinc
    www.contentrules.com