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Best Practices for Making Your Content Global Ready Now!<br />© 2011.  Content Rules, Inc.   All rights reserved. <br />Va...
Who We Are<br /><ul><li>Professional services firm specializing in content development and global content strategy
Founded in 1994
15 full-time employees
Network of 1900+ fully-screened consultants across U.S.
Managed, contract, and placement services
Acrolinx IQ service provider</li></li></ul><li>What We Do<br />We help companies create:<br />Technical documentation<br /...
Faster
Cheaper
Higher quality</li></li></ul><li>Expertise<br />Our skilled professionals have expertise in:<br />Writing<br />Editing<br ...
Write<br />Review<br />The World According to a Doc Manager<br />Illustrate<br />Edit<br />Review<br />Publish<br />Transl...
The World According to a Localization Manager<br />Translate<br />Translate<br />Review<br />Translate<br />Translate<br /...
Content Creation Typical Workflow<br />First draft review<br />Write first draft<br />Review specification<br />Interview ...
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Best practices for making your content global ready

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Presentation given by Val Swisher, CEO & founder of Content Rules on Best Practices for making your content global ready

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  • (Write first draft)Use terminology, style, grammar, and spelling checker that is specifically programmed for corporate standards(Review Cycle for first draft)Use 3rd party vendor who can check documents for terminology, style, grammar, and spelling that is specifically programmed for corporate standards(Write second draft)Use terminology, style, grammar, and spelling checker that is specifically programmed for corporate standards(Review cycle for second draft)Use 3rd party vendor who can check documents for terminology, style, grammar, and spelling that is specifically programmed for corporate standards(Final Edit)Include localization team for final edit review
  • Transcript of "Best practices for making your content global ready"

    1. 1. Best Practices for Making Your Content Global Ready Now!<br />© 2011. Content Rules, Inc. All rights reserved. <br />Val Swisher<br />CEO<br />
    2. 2. Who We Are<br /><ul><li>Professional services firm specializing in content development and global content strategy
    3. 3. Founded in 1994
    4. 4. 15 full-time employees
    5. 5. Network of 1900+ fully-screened consultants across U.S.
    6. 6. Managed, contract, and placement services
    7. 7. Acrolinx IQ service provider</li></li></ul><li>What We Do<br />We help companies create:<br />Technical documentation<br />Marketing collateral<br />Training materials<br />Our global readiness practice makes translation:<br /><ul><li>Easier
    8. 8. Faster
    9. 9. Cheaper
    10. 10. Higher quality</li></li></ul><li>Expertise<br />Our skilled professionals have expertise in:<br />Writing<br />Editing<br />Instructional design / course development <br />Illustration<br />Video / multi-media<br />Design<br />Layout<br />Production / desktop publishing<br />Web / flash programming<br />
    11. 11. Write<br />Review<br />The World According to a Doc Manager<br />Illustrate<br />Edit<br />Review<br />Publish<br />Translation / Localization<br />
    12. 12. The World According to a Localization Manager<br />Translate<br />Translate<br />Review<br />Translate<br />Translate<br />Translate<br />Translate<br />Translate<br />Translate<br />Translate<br />Publish<br />Translationmemories<br />Prepare forlocalization<br />Content<br />
    13. 13. Content Creation Typical Workflow<br />First draft review<br />Write first draft<br />Review specification<br />Interview SMEs<br />Input review comments<br />Write second draft<br />Second draft review<br />Input review comments<br />Check-in to<br />CMS / publish<br />Final edit<br />Input edits<br />
    14. 14. Global Readiness Best Practices<br />Eliminate idiomatic phrases<br />Manage terminology<br />Best Practices<br />Shorten long sentences<br />Eliminate grammatical errors<br />Remove needless words<br />Reuse segments / sentences<br />
    15. 15. Why Is It Important to Manage Terminology?<br />Branding<br />Voice<br />Readability<br />Compliance<br />Translation<br />
    16. 16. How Do Companies Manage Terminology?<br />Pull<br />Push<br />Centralized database<br />Errors and corrections delivered to writer / editor<br />Work within authoring environment<br />Spreadsheets<br />Word files<br />Lists of terms<br />
    17. 17. Content Creation Best Practices Workflow<br />First draft review cycle<br />Review specification<br />Write first draft<br />Interview SMEs<br />BestPractices<br />Input review comments<br />Input reviewcomments<br />Write second draft<br />Second draft review cycle<br />Best Practices<br />Final edit<br />Input edits<br />Check-in to<br />CMS / publish<br />Best Practices<br />Best Practices<br />
    18. 18. Interested? Intrigued? Let’s Talk.<br />Val Swisher, CEO<br />408-395-8178 ext. 108<br />vals@contentrules.com<br />@contentrulesinc<br />www.contentrules.com<br />
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