IMS SEO Marketing Content presentation dan

Dan Sturdivant - Creative Support www.Creative-Support.com Search & Content Marketing Search & Content Marketing

Your consumers are on the web searching for answers
They don’t read billboards
They don’t watch TV
That’s just noise
Consumers want content
They want answers
If you cannot provide that, then you don’t exist.
Dan Sturdivant - Creative Support www.Creative-Support.com Search & Content Marketing

Content Marketing Is Not... Dan Sturdivant - Creative Support www.Creative-Support.com
Video
Email
Newsletters
Copywriting
Social Media
Public Relations
Corporate Blogging
Reputation Management
Search Engine Marketing
White Papers/Case Studies

Content Marketing Is... Dan Sturdivant - Creative Support www.Creative-Support.com
Corporate Blogging
Public Relations
Social Media
Copywriting
Newsletters
Email
Video

Marketing Content Is... Dan Sturdivant - Creative Support www.Creative-Support.com
Corporate Blogging
Public Relations
Social Media
Copywriting
Newsletters
Email
Video
} Applying these to the sales continuum

Sales Continuum Dan Sturdivant - Creative Support www.Creative-Support.com

Content isn’t copywriting
Content isn’t (too) complicated
Content requires strategic consideration
Content requires care and feeding
Content is a critical business asset
Content Is A Business Asset Dan Sturdivant - Creative Support www.Creative-Support.com (paraphrased from Kristina Halvorson)

Twitter: dansturdivant
Web: www.creative-support.com
Email: [email_address]
Link to this presentation: creative-support.com/IMSDallas
Thanks... Thanks...

Content marketing is a marketing technique that employs the creation and distribution of relevant and valuable content in order to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving a profitable customer action. The Content Marketing Institute
What is Content Marketing? Dan Sturdivant - Creative Support www.Creative-Support.com

Build a list of potential customers
Enhance your brand
Position yourself or your business as a thought leader
Improve search engine results
Content Marketing Payoffs Dan Sturdivant - Creative Support www.Creative-Support.com

Primary Site
Secondary sites (blogs, microsites, online magazines)
Social Media (Twitter, Tumblr, Facebook, LinkedIn, BSO’s)
Presentation Media (YouTube, Slideshare, Scribd)
Professional Media (traditional channels)
Content Marketing Channels Dan Sturdivant - Creative Support www.Creative-Support.com

Long Form - White Papers, Newsletters, Presentations
Short Form- Articles, Blog Posts, Guest Posts, Commenting
Micro Form- Twitter, Tumblr, Facebook post, other social media
Presentation Form- YouTube, Slideshare, Scribd
Content Types Dan Sturdivant - Creative Support www.Creative-Support.com

Content Strategy
Purpose, Process, Payoff
Internal Content Audit
External Content Gap Analysis
Content Mapping
Content Syndication
Content Brief
Placement
Titles (and title tags)
Keyword Mapping
Call to action
Content Marketing Overview Dan Sturdivant - Creative Support www.Creative-Support.com

Twitter: dansturdivant
Web: www.creative-support.com
Email: [email_address]
Link to this presentation: creative-support.com/IMSDallas
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IMS SEO Marketing Content presentation dan

by Dan Sturdivant on Dec 03, 2010

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IMS SEO Marketing Content presentation dan — Presentation Transcript