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FUTURE OF CONTENTCREATION: WHAT’S NEXT?@SHANESNOW                  BLOGWORLD 2012
CONTENT CREATIONTHE PASTTHE PRESENTTHE FUTUREMAKING CONTENT HAPPENTOOLS & TRICKS                        BLOGWORLD 2012
POWERING THE NEXT GENERATION OF PUBLISHING
CONTENT CREATION’SPASTCONTENT CREATION’SPAST                 BLOGWORLD 2012
CONTENT CREATION’S PASTLong tail SEO copywritingGaming to the top of DiggLinkbaitIndie Sites                            BL...
CONTENT CREATION’SPRESENT                 BLOGWORLD 2012
CONTENT CREATION’S PRESENTContent marketingShareable links for Twitter/Pinterest/et alInfographics & guest postsIndie site...
CONTENT CREATION’S FUTURE                 BLOGWORLD 2012
CONTENT CREATION’S FUTURESocial content replaces advertisingLongform makes a comebackBrands will dominate online publishin...
CONTENT CREATION’S FUTURE                            BLOGWORLD 2012                                 PROPOSAL
CONTENT CREATION’S FUTURE                            BLOGWORLD 2012                                 PROPOSAL
PAST   PRESENT   FUTURE
MAKING CONTENTHAPPEN                 BLOGWORLD 2012
MAKING CONTENT HAPPENGoalsStrategy (framework)StaffingExecutingMeasuring & Optimizing                         BLOGWORLD 20...
MAKING CONTENT HAPPENGoals:Thought Leadership / AuthorityEngagementReach / ImpressionsAwareness / Perception ShiftConversi...
MAKING CONTENT HAPPENStrategy Framework:AssessmentHigh Level PlanExecution PlanOptimization & Measurement                 ...
MAKING CONTENT HAPPEN        Who’s going to create your content?                                        BLOGWORLD 2012    ...
MAKING CONTENT HAPPEN                        BLOGWORLD 2012                             PROPOSAL
MAKING CONTENT HAPPENExecuting Content Strategy:ConsistencyQualityUniquenessRelevance*How are you going to create hits?   ...
MAKING CONTENT HAPPEN                        BLOGWORLD 2012                             PROPOSAL
MAKING CONTENT HAPPENhttp://contently.com/ebook                             BLOGWORLD 2012                                ...
TOOLS ANDTRICKS            BLOGWORLD 2012
TOOLS AND TRICKSZemanta / BlogspireUrtakVisual.ly/MetaLayer/Chartbuilders                                    BLOGWORLD 201...
TOOLS AND TRICKShttp://kea.nu/contently                          BLOGWORLD 2012                               PROPOSAL
KEY TAKEAWAYSContent is replacing (web) advertisingStrategy expertise is crucial (keep it close to thevest or hire an agen...
SLIDES ATbit.ly/blogworldcontently@SHANESNOW                     BLOGWORLD 2012
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
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The Future Of Content Creation

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A talk by Shane Snow at BlogWorld Expo NY in June 2012.

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Transcript of "The Future Of Content Creation"

  1. 1. FUTURE OF CONTENTCREATION: WHAT’S NEXT?@SHANESNOW BLOGWORLD 2012
  2. 2. CONTENT CREATIONTHE PASTTHE PRESENTTHE FUTUREMAKING CONTENT HAPPENTOOLS & TRICKS BLOGWORLD 2012
  3. 3. POWERING THE NEXT GENERATION OF PUBLISHING
  4. 4. CONTENT CREATION’SPASTCONTENT CREATION’SPAST BLOGWORLD 2012
  5. 5. CONTENT CREATION’S PASTLong tail SEO copywritingGaming to the top of DiggLinkbaitIndie Sites BLOGWORLD 2012 PROPOSAL
  6. 6. CONTENT CREATION’SPRESENT BLOGWORLD 2012
  7. 7. CONTENT CREATION’S PRESENTContent marketingShareable links for Twitter/Pinterest/et alInfographics & guest postsIndie sites mainstream; individual brandsmatter now BLOGWORLD 2012 PROPOSAL
  8. 8. CONTENT CREATION’S FUTURE BLOGWORLD 2012
  9. 9. CONTENT CREATION’S FUTURESocial content replaces advertisingLongform makes a comebackBrands will dominate online publishingFreelance creatives and in-house directors/COOsCats and dogs, living together BLOGWORLD 2012 PROPOSAL
  10. 10. CONTENT CREATION’S FUTURE BLOGWORLD 2012 PROPOSAL
  11. 11. CONTENT CREATION’S FUTURE BLOGWORLD 2012 PROPOSAL
  12. 12. PAST PRESENT FUTURE
  13. 13. MAKING CONTENTHAPPEN BLOGWORLD 2012
  14. 14. MAKING CONTENT HAPPENGoalsStrategy (framework)StaffingExecutingMeasuring & Optimizing BLOGWORLD 2012 PROPOSAL
  15. 15. MAKING CONTENT HAPPENGoals:Thought Leadership / AuthorityEngagementReach / ImpressionsAwareness / Perception ShiftConversions BLOGWORLD 2012 PROPOSAL
  16. 16. MAKING CONTENT HAPPENStrategy Framework:AssessmentHigh Level PlanExecution PlanOptimization & Measurement BLOGWORLD 2012 PROPOSAL
  17. 17. MAKING CONTENT HAPPEN Who’s going to create your content? BLOGWORLD 2012 PROPOSAL
  18. 18. MAKING CONTENT HAPPEN BLOGWORLD 2012 PROPOSAL
  19. 19. MAKING CONTENT HAPPENExecuting Content Strategy:ConsistencyQualityUniquenessRelevance*How are you going to create hits? BLOGWORLD 2012 PROPOSAL
  20. 20. MAKING CONTENT HAPPEN BLOGWORLD 2012 PROPOSAL
  21. 21. MAKING CONTENT HAPPENhttp://contently.com/ebook BLOGWORLD 2012 PROPOSAL
  22. 22. TOOLS ANDTRICKS BLOGWORLD 2012
  23. 23. TOOLS AND TRICKSZemanta / BlogspireUrtakVisual.ly/MetaLayer/Chartbuilders BLOGWORLD 2012 PROPOSAL
  24. 24. TOOLS AND TRICKShttp://kea.nu/contently BLOGWORLD 2012 PROPOSAL
  25. 25. KEY TAKEAWAYSContent is replacing (web) advertisingStrategy expertise is crucial (keep it close to thevest or hire an agency that does it well)Freelance / personal brands are the futureBlogging best practices at contently.com/ebook BLOGWORLD 2012 PROPOSAL
  26. 26. SLIDES ATbit.ly/blogworldcontently@SHANESNOW BLOGWORLD 2012
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