The Future Of Content Creation
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The Future Of Content Creation

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A talk by Shane Snow at BlogWorld Expo NY in June 2012.

A talk by Shane Snow at BlogWorld Expo NY in June 2012.

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The Future Of Content Creation Presentation Transcript

  • 1. FUTURE OF CONTENTCREATION: WHAT’S NEXT?@SHANESNOW BLOGWORLD 2012
  • 2. CONTENT CREATIONTHE PASTTHE PRESENTTHE FUTUREMAKING CONTENT HAPPENTOOLS & TRICKS BLOGWORLD 2012
  • 3. POWERING THE NEXT GENERATION OF PUBLISHING
  • 4. CONTENT CREATION’SPASTCONTENT CREATION’SPAST BLOGWORLD 2012
  • 5. CONTENT CREATION’S PASTLong tail SEO copywritingGaming to the top of DiggLinkbaitIndie Sites BLOGWORLD 2012 PROPOSAL
  • 6. CONTENT CREATION’SPRESENT BLOGWORLD 2012
  • 7. CONTENT CREATION’S PRESENTContent marketingShareable links for Twitter/Pinterest/et alInfographics & guest postsIndie sites mainstream; individual brandsmatter now BLOGWORLD 2012 PROPOSAL
  • 8. CONTENT CREATION’S FUTURE BLOGWORLD 2012
  • 9. CONTENT CREATION’S FUTURESocial content replaces advertisingLongform makes a comebackBrands will dominate online publishingFreelance creatives and in-house directors/COOsCats and dogs, living together BLOGWORLD 2012 PROPOSAL
  • 10. CONTENT CREATION’S FUTURE BLOGWORLD 2012 PROPOSAL
  • 11. CONTENT CREATION’S FUTURE BLOGWORLD 2012 PROPOSAL
  • 12. PAST PRESENT FUTURE
  • 13. MAKING CONTENTHAPPEN BLOGWORLD 2012
  • 14. MAKING CONTENT HAPPENGoalsStrategy (framework)StaffingExecutingMeasuring & Optimizing BLOGWORLD 2012 PROPOSAL
  • 15. MAKING CONTENT HAPPENGoals:Thought Leadership / AuthorityEngagementReach / ImpressionsAwareness / Perception ShiftConversions BLOGWORLD 2012 PROPOSAL
  • 16. MAKING CONTENT HAPPENStrategy Framework:AssessmentHigh Level PlanExecution PlanOptimization & Measurement BLOGWORLD 2012 PROPOSAL
  • 17. MAKING CONTENT HAPPEN Who’s going to create your content? BLOGWORLD 2012 PROPOSAL
  • 18. MAKING CONTENT HAPPEN BLOGWORLD 2012 PROPOSAL
  • 19. MAKING CONTENT HAPPENExecuting Content Strategy:ConsistencyQualityUniquenessRelevance*How are you going to create hits? BLOGWORLD 2012 PROPOSAL
  • 20. MAKING CONTENT HAPPEN BLOGWORLD 2012 PROPOSAL
  • 21. MAKING CONTENT HAPPENhttp://contently.com/ebook BLOGWORLD 2012 PROPOSAL
  • 22. TOOLS ANDTRICKS BLOGWORLD 2012
  • 23. TOOLS AND TRICKSZemanta / BlogspireUrtakVisual.ly/MetaLayer/Chartbuilders BLOGWORLD 2012 PROPOSAL
  • 24. TOOLS AND TRICKShttp://kea.nu/contently BLOGWORLD 2012 PROPOSAL
  • 25. KEY TAKEAWAYSContent is replacing (web) advertisingStrategy expertise is crucial (keep it close to thevest or hire an agency that does it well)Freelance / personal brands are the futureBlogging best practices at contently.com/ebook BLOGWORLD 2012 PROPOSAL
  • 26. SLIDES ATbit.ly/blogworldcontently@SHANESNOW BLOGWORLD 2012