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The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
The Future Of Content Creation
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The Future Of Content Creation

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A talk by Shane Snow at BlogWorld Expo NY in June 2012.

A talk by Shane Snow at BlogWorld Expo NY in June 2012.

Published in: Business, Technology, Education
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  • 1. FUTURE OF CONTENTCREATION: WHAT’S NEXT?@SHANESNOW BLOGWORLD 2012
  • 2. CONTENT CREATIONTHE PASTTHE PRESENTTHE FUTUREMAKING CONTENT HAPPENTOOLS & TRICKS BLOGWORLD 2012
  • 3. POWERING THE NEXT GENERATION OF PUBLISHING
  • 4. CONTENT CREATION’SPASTCONTENT CREATION’SPAST BLOGWORLD 2012
  • 5. CONTENT CREATION’S PASTLong tail SEO copywritingGaming to the top of DiggLinkbaitIndie Sites BLOGWORLD 2012 PROPOSAL
  • 6. CONTENT CREATION’SPRESENT BLOGWORLD 2012
  • 7. CONTENT CREATION’S PRESENTContent marketingShareable links for Twitter/Pinterest/et alInfographics & guest postsIndie sites mainstream; individual brandsmatter now BLOGWORLD 2012 PROPOSAL
  • 8. CONTENT CREATION’S FUTURE BLOGWORLD 2012
  • 9. CONTENT CREATION’S FUTURESocial content replaces advertisingLongform makes a comebackBrands will dominate online publishingFreelance creatives and in-house directors/COOsCats and dogs, living together BLOGWORLD 2012 PROPOSAL
  • 10. CONTENT CREATION’S FUTURE BLOGWORLD 2012 PROPOSAL
  • 11. CONTENT CREATION’S FUTURE BLOGWORLD 2012 PROPOSAL
  • 12. PAST PRESENT FUTURE
  • 13. MAKING CONTENTHAPPEN BLOGWORLD 2012
  • 14. MAKING CONTENT HAPPENGoalsStrategy (framework)StaffingExecutingMeasuring & Optimizing BLOGWORLD 2012 PROPOSAL
  • 15. MAKING CONTENT HAPPENGoals:Thought Leadership / AuthorityEngagementReach / ImpressionsAwareness / Perception ShiftConversions BLOGWORLD 2012 PROPOSAL
  • 16. MAKING CONTENT HAPPENStrategy Framework:AssessmentHigh Level PlanExecution PlanOptimization & Measurement BLOGWORLD 2012 PROPOSAL
  • 17. MAKING CONTENT HAPPEN Who’s going to create your content? BLOGWORLD 2012 PROPOSAL
  • 18. MAKING CONTENT HAPPEN BLOGWORLD 2012 PROPOSAL
  • 19. MAKING CONTENT HAPPENExecuting Content Strategy:ConsistencyQualityUniquenessRelevance*How are you going to create hits? BLOGWORLD 2012 PROPOSAL
  • 20. MAKING CONTENT HAPPEN BLOGWORLD 2012 PROPOSAL
  • 21. MAKING CONTENT HAPPENhttp://contently.com/ebook BLOGWORLD 2012 PROPOSAL
  • 22. TOOLS ANDTRICKS BLOGWORLD 2012
  • 23. TOOLS AND TRICKSZemanta / BlogspireUrtakVisual.ly/MetaLayer/Chartbuilders BLOGWORLD 2012 PROPOSAL
  • 24. TOOLS AND TRICKShttp://kea.nu/contently BLOGWORLD 2012 PROPOSAL
  • 25. KEY TAKEAWAYSContent is replacing (web) advertisingStrategy expertise is crucial (keep it close to thevest or hire an agency that does it well)Freelance / personal brands are the futureBlogging best practices at contently.com/ebook BLOGWORLD 2012 PROPOSAL
  • 26. SLIDES ATbit.ly/blogworldcontently@SHANESNOW BLOGWORLD 2012

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