Suspense Marketing: How to Make Customers Desperately Follow Your Brand
How to Make
• Nearly a decade after The Lord of the Rings
hit theaters, Warner Brothers released the
first installment of The Hobbit. It was the 15th
film to gross over $1 billion worldwide.
• Despite all the hype and marketing,
the filmmakers went through
extraordinary lengths to hide the
film’s antagonist, Smaug. We never
saw him on film!
By using suspense,
• Capture audience
• Build tension
• Create anticipation
•So what does this have to do with
To successfully build suspense, you
should use an editorial calendar. Only
with a long-term plan can you build up
future events, products, and services.
• Alluding to something in the future will catch
your audience’s attention. Be sure to be unique
with each hint, as repetition causes boredom.
• You are in control of your brand’s story and
image. Create a narrative that lifts the
audience along and keeps them waiting for the
next big announcement
• It’s vital to live up to your own hype. If your
brand can’t match marketing hype, then
future suspense campaigns won’t succeed. Be
realistic with your advertising, then exceed
Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.