Social Media Rules For B2B

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B2B and B2C share similarities, but in their differences lie the key to conquering them both. The b2b lead cycle is longer, requires patience, and more methodical planning. Follow these practical b2b tips for expanding your business.

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Social Media Rules For B2B

  1. 1. SOCIAL MEDIA RULESFOR B2B
  2. 2. USING SOCIAL MEDIA FORBUSINESS IS NOTHING NEW. s  However, social media is just as useful for B2B businesses as it is for B2C businesses.LET US TEACH YOU HOW.
  3. 3. DO: ENGAGE WITHOUT DOMINATINGAttract without interrupting. Just like B2C has tostart the conversation, so does B2B. Rememberto engage in conversation with your competitionand related industries as well as your customers.
  4. 4. DON’T: BE IMPATIENTThe B2B cycle is longer than the B2C cycle.You’ll need to work longer at buildingrelationships before you see results. Take it fromForbes: always consistently engage, and bepatient through the sales cycle.
  5. 5. CREATE CONTENT FOR YOUR DO: AUDIENCEIn the B2B cycle, the target customer is shoppingfor one reason alone: there’s something theyneed. By creating custom content for youraudience, you directly inform how you fit thatspecific need.Content isn’t everything. It’s the only thing.
  6. 6. DON’T: HIDEAccidentally hiding on social media is easier thanyou think! You don’t have the luxury of waitingfor B2B clients to come to you, since there arecomparatively few. You have to be where yourclients are with custom content in hand in orderto be successful on social media – you have to bereal!
  7. 7. DO: UNDERSTAND MULTIPLE USERSUnlike with personal social media accounts,company social media accounts may be run bymultiple people. Make sure you attune yourcontent to the fact that the individual Tweetingon Thursday might not be the same one that wasinteracting with you on Monday.
  8. 8. DON’T: FORGET YOURSELF OR YOUR AUDIENCERemember that social media is the virtual equalof meeting up at a cocktail party. Make sure thatyou have your company’s virtual voice and poisenailed down before going after clients.Understanding the B2B sales cycle isparamount to success with social media.
  9. 9. CONTENT EQUALS MONEY Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content marketing as the Fortune 500 companies. Content marketing is truly scalable and can work for all businesses and business sizes!

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