Social Media Statistics: Adults vs Teens

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New numbers show us what audience profiles are using which social media platforms, including Twitter, Facebook, Pinterest, Tumblr, and Google+.

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Social Media Statistics: Adults vs Teens

  1. 1. SocialMediaStatistics: Adults vs. Teens
  2. 2. Social Media Statistics: Adults vs. Teens – There are many different generalizations thrown out about what sites teens and adults are using – Research company Pew Internet has collected a wide range of statistics on teen vs. adult social media use – While teens top Facebook and Twitter, adults have overtaken both Pinterest and Instagram
  3. 3. OverallUse – 72% of adults and 81% of teens are using social media – Ages 18-29 topped social media use at 89% – The 13-18 year old crowd comes in second at 81% – Ages 30-49 are third at 78% – Last is ages 50-64 at 60% and 65 and over at 43%
  4. 4. Teens Top Facebook & Twitter – 94% of teens have Facebook – 24% use Twitter regularly; this has jumped quickly from 16% in 2011 – Google+ is the second largest social networking site (between Facebook and Twitter), but only 3% of teens use it – Teens do not always consider Twitter to be a “social media” site Teens Social Media Usage
  5. 5. Pinterest & Instagram For the Older Crowd – 15% of adults are on Pinterest compared to a mere 1% of teens – 13% are on Instagram compared to 11% of teens – 6% are on Tumblr compared to 5% of teens – Facebook and Twitter use is still most prevalent with 67% of adults on Facebook and 18% on Twitter. Adults Social Media Usage
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