Should You Write Your
Headline First or Last?
Sincetimeimmemorial,afew
questionshaveperplexedmankind:
• Which came first: the
chicken or the egg?
• How many licks until...
• As a content marketer,
you know that there’s
been a lot written on
why you should write
your content first.
• But there’...
Whetheryouwriteyourheadlinebeforeorafterwriting
thearticledependsonhowyouanswerthesequestions:
• Do I know what
I’m writin...
Whentowriteyourheadlinefirst:
• If you have a general idea
of your topic but don’t
know what specifically to
write about, ...
Whentowriteyourheadlinelast:
• If you already know exactly what to write about, then
write the content first. Then, you ca...
•How do you craft a
great headline?
Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. ...
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Should You Write Your Headline First or Last?

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Your headline is what determines whether or not someone clicks on your blog post. Here’s the secret to writing a compelling headline for your content.

Published in: Business, Technology
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Should You Write Your Headline First or Last?

  1. 1. Should You Write Your Headline First or Last?
  2. 2. Sincetimeimmemorial,afew questionshaveperplexedmankind: • Which came first: the chicken or the egg? • How many licks until the center of a Tootsie Pop? • Should I write the headline to my article first or last?
  3. 3. • As a content marketer, you know that there’s been a lot written on why you should write your content first. • But there’s also been an equal amount written arguing the opposite.
  4. 4. Whetheryouwriteyourheadlinebeforeorafterwriting thearticledependsonhowyouanswerthesequestions: • Do I know what I’m writing about? • What’s my goal? • Do I have a clear viewpoint yet?
  5. 5. Whentowriteyourheadlinefirst: • If you have a general idea of your topic but don’t know what specifically to write about, then write the headline first. Writing the headline first will: – Give you a clear vantage point or spin for your content – Create a compelling topic for the post – Help you manage time by brainstorming a topic and title
  6. 6. Whentowriteyourheadlinelast: • If you already know exactly what to write about, then write the content first. Then, you can craft a title that reflects and grabs attention for the content. Remember: – It’s ok to write with a working title – Put your passion over the process – Allow your content to stand on its own – a headline is only the gateway
  7. 7. •How do you craft a great headline?
  8. 8. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!
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