Organic Pet Food: An Exercise in Knowing Your Audience
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Organic Pet Food: An Exercise in Knowing Your Audience

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Organic pet food has become the next big thing. Let’s discuss why it is so popular and what marketers in other industries can learn from its success.

Organic pet food has become the next big thing. Let’s discuss why it is so popular and what marketers in other industries can learn from its success.

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  • 1. Organic Pet Food: An Exercise in Knowing Your Audience
  • 2. • Do you feed your dog or cat organic food? Has it even occurred to you that you might want to?
  • 3. • Organic pet food is an industry that generates more than $100 million dollars each and every year.
  • 4. • The Honest Kitchen is one of many companies that make organic pet food.
  • 5. • The Honest Kitchen founder Lucy Postins started the company in 2002 after realizing that there was a way to make her dog delicious, nutritious and organic food that was also shelf-stable. • Their key? • Using dehydrated ingredients.
  • 6. • More than a decade later, The Honest Kitchen is a multi-million dollar company that sells everything from dog and cat food to treats and organic supplements.
  • 7. What is the lesson? • Even the weirdest niche products can make money. • If you have an idea for a product that will fill a need – no matter how weird or inconsequential that need may seem – and you market that product with love and sincerity, you can make a bundle.
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