Is Target Marketing Missing the Mark? Don't Forget Optimization and Creativity

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Target marketing can no longer be the alpha and omega of advertising strategies, but there are a number of ways to leverage demographic data in context and content production.

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Is Target Marketing Missing the Mark? Don't Forget Optimization and Creativity

  1. 1. Is Target Marketing Missing the Mark? Don’t Forget Optimization and Creativity
  2. 2. Is Target Marketing Missing the Mark?• Marketing solely based on demographics isn’tenough in today’s consumer culture.• Pushing targeted ads at consumers is a one waystreet.
  3. 3. Is Target Marketing Missing the Mark?• Potential clients and customers want moreinteraction and more significant relationshipswith brands and businesses.
  4. 4. Is Target Marketing Missing the Mark?Optimize rather than target in three ways: • Use metrics and feedback to find out which ads and tactics are effective.
  5. 5. Is Target Marketing Missing the Mark?Optimize rather than target in three ways: • Encourage customers to write reviews.
  6. 6. Is Target Marketing Missing the Mark?Optimize rather than targetin three ways: • Understand context: when and how might prospective buyers want to search for your product or service?
  7. 7. Is Target Marketing Missing the Mark?Focus on creative content that sells itself ratherthan acquisition of social media followers • Plan your content production. • Let your passion come through in social media. • Use strong CTAs to encourage participation.
  8. 8. Is Target Marketing Missing the Mark?A combination of optimization and creativecontent production with demographic data willbe far more effective than targeted marketingalone.Resources:http://www.clickz.com/clickz/column/2240355/context-is-not-king-or-queen-its-just-necessaryhttp://www.forbes.com/sites/onmarketing/2013/01/30/why-creative-is-still-king-of-the-super-bowl/http://www.huffingtonpost.com/sari-gabbay/10-easy-marketing-tips-fo_b_2579254.htmlhttp://www.marketingprofs.com/articles/2013/9962/six-principles-of-great-content-brands
  9. 9. Content Equals Money is a content writingservice that serves a wide variety of clientswith top-shelf shareable content. We cater toSEO marketing agencies as well as smallbusiness, providing content marketingstrategies applicable to many fields. Whetheryou need content for yourself or content foryour clients, Content Equals Money is theinsource writing service to suit your needs!

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