Transcript of "Improve Your SEO Practices by Repurposing Content"
Improve You SEO Practices
By Repurposing Content
• Content is king. We certainly believe that
here at CEM! But we understand that it’s
impossible to come up with brilliant new
ideas for original content every day.
• The problem for many companies is that
you need that constant stream of inspiring
content in order to continually entice and
interact with your customers!
• Repurpose all of that great content! Repurposing your content
allows you to continue putting your exciting content into the
hands of potential customers without the effort of writing
• As mobile and social media continue to gain dominance in the
field of SEO, it’s becoming more and more crucial to maintain
a steady stream of valuable content.
• Transforming your best
content to fit into a variety
of mediums allows you to
show off your best content!
Even better, different
mediums will connect you to
• Some people may only be
interested in slideshows, or
they might only want to
digest information in video
format. Whatever their bias,
make sure you have your
• As you modify your content
to the mold of each
medium, you will quickly
find that repurposed
content offers your
audience a deeper
understanding of your
argument because you can
approach your content
from many different
• Most SEOs are working on a tight budget, so
repurposed content gains value simply by reducing
the cost required to publish awesome content.
• Make sure that your repurposed content adds
something new and valuable to the table so that its
value is greater than the time it takes you to
repurpose said content.
• In order to produce great
repurposed content, keep
the concept of repurposing
in mind as you create
• Salma Jafri wrote a great
article that suggests that
you identify a core idea
with 5-10 topic areas that
can be worked together as
you develop a series of
• Evergreen content is
great for repurposing. If
you incorporate SEO best
practices into that original
content, you’re going to
reap SEO rewards for
years to come!
• Even better, repurposed
retention thanks to that
of the content, so your
audience is going to
remember your content
and keep coming back for
What are your best tips for
Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!
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