How to Write a Blog Post Series: Part 1

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Using a blog post series to beef your editorial calendar is an excellent way to attract new readers and keep existing ones compelled. Follow these tips.

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How to Write a Blog Post Series: Part 1

  1. 1. HowtoWritea BlogPostSeries Part 1
  2. 2. • Let’s face it: you love sequels. They give us more of something that we already love. • Whether it’s Pirates of the Caribbean or The Dark Knight, it’s great seeing each subsequent scenario unfold.
  3. 3. Likewise, why limit a brilliant idea to single blog post? Benefits of a blog series include: • Increased traffic • Easier content creation • Improved conversion/click-through-rates
  4. 4. • So how can you write a successful blog post series for your business?
  5. 5. Create A Single Idea that You Can Break Down Into Other Ideas • Not only does this give you an underlying theme, but it allows each individual post to stand on it’s own. Theoretically, a visitor could stumble onto “Part 7” and still enjoy it without having read the prior six parts.
  6. 6. Stay Focused on a Single Idea • This will make it easier to break down into parts. Consider The Lord of the Rings. The idea is simple: a hobbit tries to destroy a ring. But this simplicity naturally allows accompanying storylines to develop and take shape. • Plus, this keeps it easy to keep the entire series unified and cohesive.
  7. 7. Utilize an Editorial Calendar • The benefits of using an editorial calendar for a blog post series include: • Staying focused on topic and release dates • Ensuring you’re painting a cohesive image • Simplifying the process of writing and brainstorming • Having the ability to plan the whole series
  8. 8. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!

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