Intro It’s true. Though we don’t wear the black garb, or slink around your oﬃce, poised between the refrigerator and vending machine, ready to strike, we do have quite a bit in common with the legendary assassins. Content writers are a breed of their own. A@er all, good content writers aren’t just good writers. They’re also marketers, strong communicators, great researchers, and they can do some sly impersonaBons. What does this have to do with ninjas? Read on!
#1 We’re not very glamorous. But we do some pre7y cool stuﬀ. As cool as you think ninjas are today, they weren’t regarded nearly as well back in their heyday. Ninjas were recruited from the lower classes, so they didn’t receive too much aHenBon. AristocraBc samurais were all the rage. You know how it goes. Similarly, content writers don’t have the most glamorous jobs. A@er all, we’re the background people who write your press releases, generate excitement about your products online, and engage your customers (while pretending to be you). Though we don’t get the aHenBon, we’re doing important stuﬀ to drive conversions for your business.
#2 We inﬁltrate your blog. It all starts with inﬁltraBon. We slip into your blog just like ninjas inﬁltrated castles… though we do it with your permission, of course! InﬁltraBng your blog means we read everything on your site. We soak up who you are, what you sound like, what your goals are. When I start wriBng for a new client, I’m going to read just about everything on your website (unless you’ve been blogging daily for a year) before I start wriBng for you. A@er all, this geRng-‐to-‐know-‐you stage is criBcal for us to be a successful wriBng service.
#3 We spy on your compe==on. All right, so we’ve inﬁltrated your blog, and we’re learning a lot about you. But, remember, you’re not the enemy, your compeBBon is. So, naturally, I’m going to be spying on your compeBBon, too. If you’re selling to a niche market, then I’m going to be even more diligent about my espionage. How? Think researching the compeBBons content markeBng scheme, as well as their products and pitches. The more we know, the beHer we do our job. Just like ninjas, good content writers are constantly observing what’s going on in the “enemy’s camp” before they strike!
#4 We assassinate your enemies. And, yes, we do assassinaBons. While this wriBng service isn’t going out and aHacking your compeBBon’s blog, we do go a@er your compeBBon! We do this by delivering you beHer content than anyone else in your industry is providing. We don’t have to bring down the compeBBon, rather, we make sure you have the very best content on your website, so you’ll naturally aHract the audience you’re looking for. Also, we’ve got some great people on the SEO side of things to make sure your content is web-‐opBmized. Furthermore, we insure that your web-‐opBmized content is duplicate-‐free. So, all that to say… like the ninja, our content writers will take out your enemies.
#5 We train. A LOT. I’ve already talked about research some, but there’s more. Before I start wriBng for you I read up on your voice document, I look at all your site’s pre-‐exisBng content, and I even look into what your compeBBon is doing. But, that’s just geRng started… I begin every morning with a cup of coﬀee, reading, tweeBng, and commenBng on a variety of arBcles and blog posts on wriBng and content markeBng. Some of the industry standards that any wriBng service will know about include the Content MarkeBng InsBtute and Copyblogger. Without con=nuous training and discipline (which includes lots of reading and prac=ce), your wri=ng service isn’t going to be up to the task of providing great content.
#6 We’re really good mind readers. If you don’t believe in mind reading, fair enough. But, ninjas allowed themselves to be guided by an incredibly powerful sense of intuiBon. And, I personally don’t know any stories of a ninja’s sense of intuiBon leading him astray. Much like the ninja, we like to think we have a preHy good sense of intuiBon. A lot of online markeBng companies outsource their wriBng to us. Because we don’t have direct contact with the client that ulBmately receives the material we write, we don’t always have as much informaBon as we desire. But we can sBll make it work! So, there’s some=mes guesswork involved. And, if we do say so ourselves, we’re pre7y good at it.
#7 Some=mes you forget we exist. Let’s face it. You probably woke up one morning, clicked over to your company’s blog, and said to yourself, “Damn, that’s good.” But, of course, you didn’t write the piece. You didn’t even provide a topic. One of our content writers spent an hour creaBng, wriBng, and ediBng it last night. However, it’s yours. You own it. If you forget we exist, it’s ﬁne. In fact, you shouldn’t have to think about us too much. Let us be the ninja in your life, silently inﬁltra=ng your blog, and providing stellar content that drives conversions your way. Even while you’re sleeping.
About Ben Richardson Ben Richardson is a writer living in Nashville, TN. He earned his BA studying philosophy at Belmont University. He is also a published poet, and is authoring his ﬁrst childrens book. Outside of wriBng, he enjoys exploring the many waterfalls and trails of middle and east Tennessee with his lovely ﬁancée. Content Equals Money Content Equals Money is a content wriBng service that serves a wide variety of clients with top-‐shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content markeBng as the Fortune 500 companies. Content markeBng is truly scalable and can work for all businesses and business sizes!