6 Creative Ways Companies Are Using Vine

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Find out how smart businesses are using Twitter's Vine app to engage with social media users.

Published in: Business, Technology
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6 Creative Ways Companies Are Using Vine

  1. 1. 6 Creative Ways Companies are Using Vine
  2. 2. 6 Creative Ways Companies Are Using Vine • Vine is the mobile Twitter app for creating quick videos. • More and more brands are now using Vine for marketing in creative ways. • Don’t just create videos, but create videos that engage with customers and encourage sharing.
  3. 3. Engaging With Customers • Honda asked users to tweet why they needed a new car with the hashtag “#wantnewcar” and then uploaded custom Vine videos on the same day in response. • Simon & Schuster encouraged users to pick their #Fridayreads with “Reading Roulette,” a Vine video showing different books. #1
  4. 4. Showing New Products • Taco Bell created a video to promote their upcoming Cool Ranch Doritos Locos Tacos. • Internet Explorer also created a campaign called “Not Your Father’s Browser” that showed the new features of IE 10 with hilarious scenes. #2
  5. 5. Going Behind the Scenes • NBC News retweeted a Vine video of news correspondent Keir Simmons traveling into the Austrian Alps before a live broadcast. • Marc Jacobs uses Vine to show followers the inside of their headquarters and stores, along with employee outfits and celebrity interviews. #3
  6. 6. Making a Tutorial – Oreo has published instructional videos with creative ways to use their cookies. – Lowe’s has used Vine for a series of 6-second home improvement tips. #4
  7. 7. Creating Contests • Urban Outfitters was one of the first brands to do a contest on Vine; they partnered with Converse and users submitted Vine videos of themselves wearing Chuck Taylor shoes to win prizes. • Cadbury UK also used Vine to introduce a new creation and had users retweet their video to win a sample. #5
  8. 8. Giving Educational Lessons – General Electric led a #6secondscience campaign to make science fun for kids. – The San Francisco Zoo also posts educational videos of their animals, such as the poison dart frog. #6
  9. 9. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!
  10. 10. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource Writing Service to suit your needs!
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