When you’re just getting started with content marketing, you might not necessarily be aware of the tools that are out there and available to you. Once you establish yourself and start to try out and get used to different technologies, you’ll find that many of the tools you’ll want to use are paid. That is not, however, to say that there aren’t some very good free tools out there too (and everyone likesIntro when “free” and “powerful” come together, right?) So here we go: through the basic outline of your content strategy, here are 37 must-haves for your content marketing toolbox. Keep in mind that all of these have free versions (though you might eventually decide the paid version better suits your needs). Additionally, remember that some of these might be categorized one way, but could work in other categories, as well.
WordPress#13 Considered by many to be the ultimate CMS, it’s highly customizable and there are tons of plug-ins available. Hosting your own blog is the way to go, but a more limited version is also available for free.
Share, Promote, Discuss,Part 4 Build Upon Content (The Social Hub)
Facebook#14 A good place to share your best content, but not a place for broadcasting.
Twitter#15 Share, discuss, and interact at a faster pace.
LinkedIn#16 Share your content with your professional network.
Google+#17 Don’t ignore Google+. This is going to be a big one for authority.
Triberr#18 A blogging community to help build audience and increase your reach.
Slideshare#19 Share your slide presentations. We hope you’ve heard of this one!
YouTube#20 Video is a great addition to your content strategy; YouTube is a great place to share it.
Vimeo#21 An alternative to YouTube for video sharing.
StumbleUpon#22 A good way to help others find your content.
Pinterest#23 A good way to help others find your content.
BufferApp#24 Queue up content to share on sites like Facebook and Twitter (just make sure you check in to reply to any comments!)
TweetDeck#25 Helps you to manage your social media accounts (especially Twitter). Unlimited accounts for free, currently.
HootSuite#26 An alternative to TweetDeck, includes a limited number of accounts for free, with paid options beyond.
Scribd#27 Share and discuss your written content.
Google Analytics#33 Offers a wealth of information about your web traffic – all for free! Reports are customizable.
Google Webmaster Tools#34 Useful information largely about your site and the search engine.
StatCounter#35 An alternative to Google Analytics. Not quite as powerful, but the free version can still give you a decent amount of information.
Google Alerts#36 Set up alerts to monitor your business, your topics, or anything you wish!
Alexa#37 Find useful information on your website (and anyone else’s).
What would you add toConclusion this list of content marketing tools?
Renee DeCoskey Renee is a writer currently living in Central Pennsylvania (whatever you’ve heard is probably true). She writes for Content Equals Money, and also serves as the managing editor for Business 2 Community.About Content Equals Money Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf, sharable content. http://www.contentequalsmoney.com firstname.lastname@example.org