11 Definitions of Content Marketing

993 views
919 views

Published on

11 definitions of content marketing that can help you develop your own content strategy. Read the definitions and weigh in with your own!

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
993
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
8
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

11 Definitions of Content Marketing

  1. 1. WhatisContentMarketing?"Content." Its the buzz word of the 21st century. Butwhat exactly is content marketing? Check out these11 definitions for a better understanding...11 Definitions fromThought Leaders in the Content Industry
  2. 2. “Content marketing is anymarketing format thatinvolves the creation andsharing of media andpublishing content inorder to acquirecustomers.”- Wikipedia
  3. 3. And…“Content marketing is a marketing technique of creating anddistributing relevant and valuable content to attract, acquire,and engage a clearly defined and understood target audience –with the objective of driving profitable customer action.”- ContentMarketingInstitute“Basically, content marketing is the art of communicatingwith your customers and prospects without selling. It isnon-interruption marketing.”
  4. 4. “Storytelling for Sales.”-PushSocial
  5. 5. “Content marketing is a pull, rather than a push,strategy. Content doesn’t interrupt, it attracts.”-RebeccaLieb,AdvertisingAge
  6. 6. “Content marketing is astrategic technique andset of tactics to fulfillbusiness goals by usingcontent across the buyer’sjourney. Contentmarketing is an integratedpart of an overallmarketing strategy,whereby the focus is onthe needs, behavior,tasks, signals, benefits,interactions, touchpointsand customer experiencesof target audiences andbuyer personas.”-ContentMarketingExperience
  7. 7. “Content Marketing means creating and sharingvaluable free content to attract and convertprospects into customers, and customers into repeatbuyers. The type of content you share is closelyrelated to what you sell; in other words, you’reeducating people so that they know, like, and trustyou enough to do business with you.”-Copyblogger
  8. 8. “Content Marketing:creating and distributingdigital assets for thepurpose of achievingbusiness results.”-Eloqua
  9. 9. “Content marketing is publicly and freely sharinginformation about your business and industry. It caninclude text (blogs, ebooks, press releases andtweets), video, audio and online events.”- Bryan Haines
  10. 10. -CustomContentCouncil“Custom publishingmarries the marketingambitions of a companywith the informationneeds of its targetaudience. This occursthrough the delivery ofeditorial content – viaprint, Internet, andother media – sointrinsically valuablethat it moves therecipient’s behavior in adesired direction.”
  11. 11. -BobBoiko,ContentManagementBible“Content is information put to use.”
  12. 12. - Sam Decker, Mass Relevance“Content Marketing is creating or curating non-productcontent—be it informational, educational, entertaining,etc.—and publishing it to contact points with customers toget their attention, to focus on the topic around yoursolution, and pull them closer to learning more about you.”
  13. 13. Content Equals Money is a contentwriting service that serves a widevariety of clients with top-shelfshareable content. We cater to SEOmarketing agencies as well as smallbusiness, providing contentmarketing strategies applicable tomany fields. Whether you needcontent for yourself or content foryour clients, Content Equals Moneyis the insource Writing Service tosuit your needs!

×