How to evaluate video submission software for your business


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To leverage the effect of your promo videos you should consider video submission software. Not only will you gain maximum exposure for your business online, but also save hours of your valuable time.

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How to evaluate video submission software for your business

  1. 1. How to Evaluate Video Submission Software for Your Business<br /><br />1<br />
  2. 2. Video marketing involves not only making videos to help you sell more product on your sales pages, but also there is no doubt that if your company isn’t using promotional videos to find new customers online, you are seriously missing out on the greatest opportunity to promote your business, ever!<br /><br />2<br />
  3. 3. Videos are getting easier to create by the day; there is now no excuse for not adding them to your marketing mix. To leverage the effect of these videos, you should consider video submission software. <br />Not only will you gain maximum exposure for your business online, but will also save hours of your valuable time.<br /><br />3<br />
  4. 4. So, what should you look for when considering video submission software? <br /><br />4<br />
  5. 5. Firstly, there are what could be termed ‘submitters’ which basically just submit videos, and then there are tools that not only submit your videos, but also perform other search engine optimization tasks, like link building.<br /><br />5<br />
  6. 6. Secondly, there are desktop programs, and there are online services. Video files can be very large, so, unless you have a superfast connection, the submission process can take many hours. <br />With online services, you upload your video just once, and they will perform the submission to multiple sites for you. Also, you can use any computer from anywhere.<br /><br />6<br />
  7. 7. So, what things do you need to consider when evaluating different products?<br /><br />7<br />
  8. 8. Probably the most important factor is the number and quality of the sites that are supported. Don’t ever believe ‘hyped up’ sales pages... get into the program and find out the truth. For me, 25 to 30 sites is the number you should be looking for. The truth is, that there are only this number of sites that are ‘suitable’ for marketing your company...many companies use ‘extreme sports’ sites and ‘girlie’ sites to inflate the number of sites that they submit to... do you want your videos on these types of sites?<br /><br />8<br />
  9. 9. A good benchmark with video sharing sites, and in fact all Social Media platforms, is whether: <br />you have to create an account before making a submission, and <br />whether the sites use ‘captchas’. <br />Google gives a lot of credence to sites which make life difficult for the spammers. <br /><br />9<br />
  10. 10. It is also worth researching the sites that are allegedly used for the submissions, as some services advertise sites that are long gone. <br />Also, some of the larger sites like only accept ‘TV episode’ type videos... not really suitable for your marketing messages.<br /><br />10<br />
  11. 11. Another major factor to be aware of, is whether the service includes a link building element. You should look for Web 2.0 ‘Authority’ sites like the Social Bookmarking sites, the top RSS Aggregator sites (not RSS directories), Content Platform sites, not 2nd rate article directories or web directories, which hold little weight with Google.<br /><br />11<br />
  12. 12. When submitting videos, you have a wonderful opportunity to ‘optimize’ your submission for a gigantic SEO effect! By putting your ‘target keywords/phrases’ in the title, description and tags, you give your videos the best chance of being found by both the search engines and your prospects. <br />For this reason, you should find a service that enables ‘Spyntax’, which lets you target more keywords with each submission.<br /><br />12<br />
  13. 13. Last but not least, you should always ‘try before you buy’. Look for services that let you get into the service, and discover whether what is claimed on the sales page is actually what you get.<br /><br />13<br />
  14. 14. How to Evaluate Video Submission Software for Your Business<br />Was brought to you by<br />The leading ETHICAL video submission service. <br /><br />14<br />