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Traditional media relations is a broken science.
If your goal is to influence people through the media then you’re going to need a bigger boat.
You need to be active where they’re most active - in their Social spaces - as well as in traditional media.
(In fact, the media itself also needs to borrow this boat because the point of this little slide show is that they’re share of attention is f****d.)
Clipping is a handy way to collect important slides you want to go back to later.